Don’t follow the crowd, let the crowd follow you.”—Margaret Thatcher Americans obsess over their chosen forms of social media. Regardless of how technologically inclined most Americans happen to …
A Nation Divided: How Failing to “Keep up With the Times” Can Lead to Self-Sabotage
If you don't like something, change it. If you can't change it, change your attitude.”—Maya Angelou As tensions continue to flare across the nation, it has quickly become apparent that “choosing …
The Power of the A/B Test: Part 2
5 Factors to Effectively Transform Your PPC Performance I gave you two choices as a test: there are never just two choices. That is a lie to keep you from thinking too deeply.” —Rachel …
The Power of the A/B Test: Part 1
7 Crucial Elements to Effectively Transform Your PPC Performance Words have magic. Spells and curses. Some of them, the best of them, once said change everything.” ― Nora Roberts If there is …
Long Tail Keywords: How Can They Positively Affect Your Business?
If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be, but would proceed at once with the feverish diligence of a bee, to examine straw …
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Adapting to the New Normal: How to Optimize Your Digital Recovery Plan
I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do …
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