Recently, Two Trees PPC participated in Google Ads Champions Week. Our SEM team was immersed in Google's interactive week-long remote course that explored Google’s best practices for 2019 and …
What are Google Beacons & Why are They Useful?
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology will affect Search. Much of that talk has been about artificial intelligence, or …
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Why PPC Marketing Remains Effective
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and smartphones. What users seem …
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Top 10 Digital Marketing Companies in Sacramento
Major Aspects of Your Digital Marketing Strategy
There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you focus on first? Every aspect matters, as does every aspect of your digital …
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Programmatic Advertising: What’s the Big Fuss?
You may have heard many people talk about the importance of programmatic advertising, but not many people know what the term actually means. Let's break it down, and consider why it's important for …
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