New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and smartphones. What users seem …
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There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you focus on first? Every aspect matters, as does every aspect of your digital …
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You may have heard many people talk about the importance of programmatic advertising, but not many people know what the term actually means. Let's break it down, and consider why it's important for …
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You may have heard all about "digital marketing," and how it's so important for your business. But what exactly is it? It's often used interchangeably to describe various online activities that …
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers or read horrible stories online. Pay Per Click advertising has been growing in …
