So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, and even surpassed your goals for Q4 of last year. But maybe you still need a …
Continue Reading about Become a Better Marketer by Listening to these Marketing Podcasts →
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the next coming weeks - at the campaign, ad group and keyword levels. What is …
Continue Reading about How Google Ads Click Share is Going to Transform How We Buy Search →
Recently, Two Trees PPC participated in Google Ads Champions Week. Our SEM team was immersed in Google's interactive week-long remote course that explored Google’s best practices for 2019 and …
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology will affect Search. Much of that talk has been about artificial intelligence, or …
Continue Reading about What are Google Beacons & Why are They Useful? →
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and smartphones. What users seem …
Continue Reading about Why PPC Marketing Remains Effective →
