Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your call-to-action. Your CTA is the single most important part of your initial marketing campaign. It will make the difference in gaining a new customer or losing them. A CTA is a prompt …

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The sum of all human wisdom will be contained in these two words: Wait and Hope.Alexandre Dumas No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your child waiting ever so impatiently for dessert to be served. Everyone knows what …

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Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.J.K.Rowling Change. No matter how big or small the scale of it, change is the most basic and universal consistency known to the human race. No matter your background, creed, ethnicity, or social …

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Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a positive image for your business. If you work to develop a quality branding strategy, you will see an increase in brand loyalty from your clients. What Is Your Brand? Branding …

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There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage over its competition. With more and more people carrying powerful, online-ready smartphones in their pockets everywhere, the business world has entered a new phase of this era. A …

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