A person in New York overwhelmed by ads.

Passive VS Active Advertising – Which One is Right for You?

Advertising is one of the most important aspects of running a business. It helps you reach new customers, build brand awareness, and ultimately boost sales. But with so many different marketing channels and strategies to choose from, it can be tough to decide which route to take. Typically, however, marketing efforts fall into two categories: Passive and Active advertising.

How Competitor Research and Analysis Can Help Your Business

As business owners and service providers, it is only natural for us to have competitors. Identifying them and differentiating your products, services, and marketing strategies from theirs is most important. However, once you identify your competition, it can be hard to determine where to start when differentiating yourself. That’s when a competitor analysis comes in. 

TikTok

Boosting Engagement on TikTok May Be Easier Than You Think

If you’re not familiar, TikTok is a social media platform where users can share short videos of themselves. Growing in popularity, TikTok soared to popularity among younger users but has been climbing in popularity in all age demographics. In fact, TikTok was the most downloaded app in October 2019. And in February of 2022, TikTok beat out Google as the domain with the most visitors in the world, (which, if you’re wondering, is a first for Google).

team working on their digital marketing campaigns.

How Online Marketing is Changing in 2022

If this year has proven anything, it’s that 2022 is a year full of changes. As the world begins to open up businesses are now faced with shifting their marketing focuses, yet again. The shift trickles into everything we do – how we show up on social media and how we speak to our audience.

Looking for a Way to Get the Most Out of Your Google Ads?

Hey, we get it. Getting the most out of your Google Ads is important! Whether you’re focusing on Click-Through Rates or Conversions, ensuring that your paid ads are providing you with a great ROI is a necessity. That is why we are especially excited to share Google Performance Max with you.

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

Every day, people head on over to Google, Bing, Yahoo, DuckDuckGo, etc. and search for everything under the sun. Whether it be random questions, local restaurants, or services in our area. We are all filled with questions to which the answers can almost always be found on a search engine.

Avoid These 3 Facebook and Instagram Ad Mistakes

Did you know that we average 144 minutes on social media per day and that most of that time is spent on Facebook and Instagram? That is a lot of time spent hanging out in one area of the World Wide Web.

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