Email Automation & Newsletters
Consistent messaging to potential new clients as well as your current customers is important on many levels. People love to feel like they’re getting a deal, or they have some kind of inside knowledge.
I Thought Email Was Dead?
Not true. Although we are overwhelmed with emails in our inbox, email open rates are still significant enough to get a return on investment. That’s why we get so many emails – they work!
Although, many emails won’t work – because we can see their intent to sell us or trap us into something from the subject or preview text. Which is why when we plan an email strategy, we base the whole campaign around adding value to your email list. Unsubscribing is something very easy to do, so don’t give your customer a reason to leave.
Each email sent should offer something that the user is most likely going to want to read or think about. The more specific you can make this to the user, the better. Which is why we use list segmentation to keep your users in groups that closest match their position in your buying cycle.
By breaking up your list, you can deliver highly specific messages to your customers exactly when it makes sense. So for example, if you sell a product that takes on average 30 days to get through – you could send an email 25 days after purchase to see if your customer wants to re-order. Then 3 days later, if they don’t re-order, you can send an offer to convince them re-ordering is a good option.
Of course, this whole system depends on you managing your contacts. It’s vital that you use a program where your staff can update the status of each customer, so that they can move through the automation workflows. We are specialists in CRM management and have years of experience working in industries as diverse as Home Services, Retail and Legal Services.