This week’s episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and  execute their go-to-market strategies, he is a firm believer that sales should be as  much science as art — and that data should inform decisions wherever possible. He  founded BFG Consulting with the goal of helping B2B SaaS businesses generate  predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to  BFGC, Ash led sales teams at companies like Sift Science, Heap Analytics, and  Optimizely. When he’s not working, Ash spends his time running, cycling, playing chess  and roasting coffee for Simsim Coffee in San Francisco, CA.

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