Rachel Smith from Wordsmith Communications – a Sacramento based PR firm, joined Meryl and Mike for the latest round of MarketPlay.

Play along at home and learn more about the similarity between Meryl and Rachel’s first jobs and also how this was linked to their first kisses. We also discuss some classic advertising campaigns from our youth and Meryl shares a guilty pleasure!

MarketPlay continues with our regular weekly games such as Say What? where this week Rachel has to pick the only true story out of three amazing marketing related stories. We’re starting to think that some of our made up stories could actually give the marketing industry ideas for future campaigns.

It was an honor to have Rachel as our guest, she’s a real icon here in Sacramento, working with some of the biggest names in our region like the Sacramento Kings, Front Street Animal Shelter, B Street Theater, and Mayor Darrell Steinberg’s office, to name but a few.

Rachel Smith is the Owner of WordSmith Communications. She has over 12 years of experience managing local, statewide, and national PR campaigns for some of the world’s largest companies such as Ford, Walgreens, and McDonald’s. She has spent her career managing relationships with media, elected officials, and local influencers to promote brands, people, and ideas through strategic earned media campaigns, events, community engagement, and strategic partnerships.

If you have any questions or comments relating to this show, please contact us through this website. If you’d like to be a guest, please reach out – we’ve got quite a list waiting to join in already, but we’re always happy to feature people working to help local businesses! MarketPlay is the podcast from full service digital marketing agency Two Trees PPC, based out of Sacramento but also with offices in San Diego and London, UK.

Show Transcript: