Skip to content
Close
SEARCH
CONTACT
PHONE HOTLINE: +49 (0) 89 123 456E-MAIL: hello@power.com
Purchase Now
PHONE HOTLINE: +49 (0) 89 123 456E-MAIL: hello@power.com
Purchase Now
Kalli DeanJan 28, 2026 8:49:44 AM< 1 min read

Lecavalier Cellars

 Paid Media | Brand Storytelling | Audience Strategy | Conversion Optimization

 

 

Introduction

Lecavalier Cellars launched its California tasting room in 2024 with a clear vision: create a memorable brand, drive consistent tasting room traffic, grow wine club memberships, and generate direct-to-consumer wine sales across the state. Entering an already competitive wine market, the brand needed more than awareness—it needed a strategy that could convert first impressions into lasting relationships.

Lecavalier Cellars partnered with Two Trees PPC to turn launch momentum into long-term growth.

Historically, search engine marketing had underperformed, with non-branded search accounting for less than 20% of total conversions. Two Trees PPC was brought in to change that trajectory.

 

Overview & Strategy

The challenge was to support a brand-new tasting room while building recognition, demand, and loyalty from the ground up. Success required a full-funnel approach that could introduce Lecavalier Cellars to new audiences, encourage in-person visits, and seamlessly guide customers toward repeat engagement through wine club memberships and delivery.

Two Trees PPC developed a multi-platform digital strategy centered on brand storytelling, strong creative, and clear conversion paths. The goal was to position Lecavalier Cellars as both aspirational and approachable—capturing attention online while driving meaningful action both on-site and in-store.

 

Execution

We launched targeted Meta campaigns across Facebook and Instagram, using rich, visually driven storytelling to bring the tasting room experience to life. Creative showcased scenic vineyard moments, intimate tastings, and exclusive wine club perks, with campaigns segmented around three primary actions: tasting room bookings, wine club signups, and wine delivery orders.

To ensure traffic converted efficiently, we partnered closely with the tasting room’s web team to optimize landing pages tied to each campaign objective. Messaging, layout, and calls to action were streamlined to reduce friction and guide users toward booking, joining, or purchasing.

Audience strategy played a critical role in scaling performance. By leveraging CRM data, pixel activity, and on-site engagement signals, we built high-intent custom and lookalike audiences. Retargeting campaigns re-engaged visitors with timely reminders, seasonal messaging, and limited-time offers to keep Lecavalier Cellars top of mind throughout the decision-making process.

To further expand reach and credibility, influencer partnerships with local and regional creators helped amplify the brand’s story. These collaborations generated authentic content, social proof, and incremental awareness among lifestyle-focused audiences aligned with the tasting room’s aesthetic and values.
wine-ad
wine-ad2

Results

The launch campaigns delivered immediate and sustained impact. Lecavalier Cellars reached 1.4M+ unique users and generated over 6.9M impressions, establishing strong brand recognition and market presence early on. Engagement was equally strong, with more than 4,800 post reactions, signaling high content relevance and community interest.

Tasting room demand surged quickly, with bookings often filling up in advance—a dramatic shift from the initial launch phase. On the digital side, campaigns drove 36,539 website clicks, supporting both wine delivery orders and wine club membership growth. Website traffic averaged 7,600 visits per month, creating consistent inbound demand beyond launch efforts.

Influencer collaborations extended organic reach, strengthened brand trust, and introduced Lecavalier Cellars to new audiences through authentic, relatable storytelling—further reinforcing awareness and interest across key local markets.
Kalli Dean

RELATED ARTICLES