How effective are your current PPC campaigns?

This calculator will provide you with some insights that can help you better understand the results of your Pay Per Click campaign, and see if there is room for improvement. To get started, just fill in the fields below.

Step 1 of 2

  • Your Basic Information

    Please fill out this form with data from your last complete month, or the past 30 days of data.
  • Leads & Conversion Data

    Please use the last full month or past 30 day period.
    • Only calls over 60 seconds should be counted, as this accounts for wrong numbers and poor quality leads.
    • How many people started a chat that led to a lead from PPC?
    • Only include actual leads, not solicitations and junk!
  • PPC Delivery

    Please use data directly from your Google Ads or Facebook Ads dashboard for the past full month, or 30 day period.