Is PPC right for your business? The fact is; most businesses stand to benefit from PPC advertising immensely! Indeed, adding PPC to your online strategy can substantially increase your leads, traffic, and sales. Who couldn't use a little bit more of that! One of the best parts of PPC ads is that it is an extremely targetted form of advertising. You can make sure that your ads are shown only to people who are most likely to be interested in what it is that you offer.
For example, if you were to hire a PPC agency in Sacramento, such as Two Trees PPC, we can target your ads based on specific factors like location, age, keywords, gender, interests, and more. We can even target your ads based on devices. This highly targetted form of advertising is far more effective than the traditional mass marketing of old, and because it is so targeted, it is also much more cost-effective - a win on all fronts.
How Much Does PPC Cost?
Any time someone clicks on a PPC advertisement, the advertiser pays a pre-determined fee. This fee is known simply as the Cost Per Click (CPC). If you are not sure if paid advertisements will work for you, one of the hindrances might be the CPC. In other words, how much do you have to pay each time someone clicks on your ads? Honestly, this fee will vary from ad to ad.
It all comes down to how much competition there is for the space in which you are competing. To put things into perspective for you, the average CPC per industry across the United States is roughly $2. Some ads can be as low as just a few pennies, while other ads may cost as much as $30-$50 per click!
Understanding CPC vs. CPM
If you are interested in starting your own PPC campaign, then another term you should familiarize yourself with is Cost Per Mille (Latin for Thousand) or CPM. This term only applies to video ads and display ads. The difference between CPM and CPC is that, with CPC, you pay for the cost per click each time someone clicks on your advertisement. With CPM, you pay per 1,000 impressions. Effectively, with CPM, you are paying to be able to show your ad 1,000 times, and the number of times the ad is clicked does not matter.
Is PPC Right for Your Sacramento Business?
Although we have only covered a few of the benefits of PPC advertising, we hope that you see that just about any kind of business can benefit from PPC. Still, when it comes to PPC ads, you should make sure that you do it the right way. Having an experienced partner on your side can make all the difference! Two Trees PPC is a PPC agency in Sacramento that can help your company get found online.
If you are interested in working with a reputed PPC agency in Sacramento, contact Two Trees PPC today. Ppc Agency Sacramento