When Expert Plumbing came to Two Trees PPC, they weren’t utilizing the Google Guaranteed program, and were struggling to stand out locally against a set of formidable competitors. Expert Plumbing was looking for a company to come on as their own marketing department to take control of various aspects of their marketing strategy. We started with getting them set up with the Google Guarantee program, refining their Google Ads campaigns and nurturing their current list with a monthly newsletter. We also took control of their CRM to ensure efficient handling of leads and segmentation of their audience to deliver the most specific messages to them and maximize revenue from previous clients.
We were so successful in gaining new business that Expert Plumbing asked us to pause ads while they hired more staff. We transitioned to hiring ads for a while, then once we were able to to turn ads on again for business, we saw that they had their most successful year to date in regards to revenue.
Repeat business was up by 200%. Statistically, we kept top of mind at the times a repeat service was required while also providing specific offerings based upon data stored in the CRM.
We helped Expert Plumbing navigate through the labor crisis, and switched strategy accordingly by running hiring ads across all platforms. As a result, they were able to hire for roles needed and expanded their schedules to take on even more work.