Finding the right PPC partner is about more than just who can run your ads. You need a team that treats your ad spend like their own money and can show you exactly where every dollar goes.
Here's what we looked for when evaluating these agencies:
Two Trees PPC focuses exclusively on paid media for businesses that want real results, not reports full of numbers that don't mean anything. The agency works with companies spending $10,000 or more per month in ad spend and manages campaigns across Google, Meta, and LinkedIn.
What sets Two Trees PPC apart is a profit-first approach to campaign management. The team measures success by cost per lead reduction, ROAS improvement, and actual revenue generated. Two Trees PPC also gives you full ownership of your ad accounts and campaign data from day one.
Two Trees PPC connects your CRM data directly to your campaigns, so you can see which keywords and ads generate booked revenue, not just form fills. The agency also handles conversion tracking setup, including Google Tag Manager configuration and server-side tracking when needed.
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HawkSEM is a digital marketing agency that offers Google Ads management alongside SEO and content marketing services. The agency has developed a proprietary platform called ConversionIQ that aggregates campaign data for reporting purposes.
HawkSEM works with both B2B and B2C companies and includes conversion rate optimization as part of their service offerings. The agency has offices in Los Angeles and operates as a Google Premier Partner.
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KlientBoost combines landing page design with PPC management services. The agency builds landing pages in-house and runs paid campaigns to drive traffic to those pages. They work with both SaaS companies and ecommerce brands.
The agency offers what they call a "landing page first" approach, where page optimization happens alongside ad campaign management. KlientBoost operates out of Costa Mesa, California.
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Disruptive Advertising is a Utah-based agency that manages Google Ads campaigns and offers conversion rate optimization as an add-on service. The agency works across ecommerce, lead generation, and B2B verticals.
The team includes site experience specialists who analyze user behavior on landing pages and suggest changes. Disruptive Advertising also offers lifecycle marketing services including email and SMS.
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WebFX is a Harrisburg, Pennsylvania-based digital marketing agency with a large team across SEO, content, and paid media. The agency has built MarketingCloudFX, a proprietary platform that tracks campaign performance and lead data.
WebFX works with mid-market and enterprise companies across multiple industries. The agency offers PPC management as part of broader digital marketing packages.
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Directive positions itself as a performance marketing agency for B2B and technology companies. The agency works primarily with SaaS brands and offers paid media alongside SEO and content services.
The team has developed methodologies around what they call "Customer Generation" marketing, which emphasizes targeting buyers rather than broad awareness campaigns.
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Tinuiti is a larger performance marketing agency that manages paid media across Google, Amazon, and social platforms. The agency works primarily with retail and ecommerce brands and has developed capabilities around Amazon advertising.
Tinuiti operates offices across the United States and includes streaming TV and connected TV advertising in their service offerings.
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Wpromote is an El Segundo, California-based agency that offers digital marketing services with a focus on enterprise accounts. The agency manages paid search campaigns alongside social media and programmatic advertising.
Wpromote has developed a proprietary platform called Polaris that they use for campaign planning and measurement. The agency works with brands across retail, travel, and financial services.
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| Agency | Full Account Ownership | CRM Attribution | PPC Specialization |
|---|---|---|---|
| Two Trees PPC | ✓ | ✓ | ✓ |
| HawkSEM | Varies | ✓ | ✗ |
| KlientBoost | ✓ | ✗ | ✗ |
| Disruptive Advertising | Varies | ✗ | ✗ |
| WebFX | Varies | ✓ | ✗ |
| Directive | ✓ | ✓ | ✗ |
| Tinuiti | Varies | ✗ | ✗ |
| Wpromote | Varies | ✗ | ✗ |
The right PPC partner will treat your ad spend like it's coming out of their own pocket. That means every dollar gets tracked, every campaign ties back to revenue, and you never have to wonder where your money went.
Start by asking about account ownership. You should own your Google Ads account, your campaign history, and all the data generated from your spend. If an agency wants to run campaigns in their own account, that's a red flag.
Then look at how they measure success. The agencies worth working with will talk about cost per lead, ROAS, and revenue impact. If they lead with cost per click numbers or traffic metrics, keep looking.
ROAS (return on ad spend) tells you how much revenue you generate for every dollar spent on ads. It connects your ad budget directly to business outcomes, which is the only number that matters when you're reporting to leadership.
Other metrics like cost per click or even cost per lead don't tell the whole story. You could have a low cost per lead but terrible lead quality, which means your sales team wastes time on prospects who never close.
The agencies that focus on ROAS work backward from your revenue goals. They optimize campaigns to generate the leads most likely to become customers, not just the cheapest leads possible.
Two Trees PPC delivers a profit-first approach to Google Ads management that most agencies don't offer. The team connects your CRM data directly to ad campaigns, so you can see exactly which keywords and ads generate closed revenue.
Full account ownership and transparency set Two Trees PPC apart from agencies that keep clients locked into proprietary platforms. You get real-time access to your campaigns and complete control of your data.
Two Trees PPC specializes in paid media. It's not a side service or an add-on to SEO packages. That specialization means deeper Google Ads expertise and a team that stays current with platform changes and optimization strategies.
Ready to see what profit-focused PPC management looks like? Talk to Two Trees PPC about your Google Ads goals.
A PPC agency manages paid advertising campaigns on platforms like Google Ads, Microsoft Ads, and social media. Two Trees PPC focuses specifically on paid media management, handling everything from campaign setup to ongoing optimization and reporting. The goal is to generate qualified leads and revenue from your ad spend.
Most PPC agencies charge either a percentage of ad spend (typically 10 to 20 percent) or a flat monthly management fee. Two Trees PPC works with businesses spending $10,000 or more monthly on ads and structures fees to align with your campaign goals. The right structure depends on your budget and business objectives.
Target ROAS varies by industry and business model. Ecommerce brands often aim for 4:1 or higher, while B2B companies with longer sales cycles may see lower ratios but higher deal values. Two Trees PPC works with you to set realistic ROAS targets based on your margins and customer lifetime value.
Most campaigns need 60 to 90 days to gather enough data for meaningful optimization. Two Trees PPC typically identifies initial opportunities within the first 30 days and continues refining campaigns based on conversion data. Longer sales cycles may require more time to track leads through to closed revenue.
Specialized PPC agencies like Two Trees PPC offer deeper platform expertise and focus exclusively on paid media performance. Full-service agencies spread their attention across many disciplines. If maximizing ROAS from Google Ads is your primary goal, a specialized agency will typically deliver more focused results.