Questions to Ask a Digital Marketing Agency Before Hiring
The essential questions that separate good agency partners from costly mistakes. Organized by category so you know exactly what to cover. 20 expert-vetted questions across 5 ...
5 Things You Should be Doing with Your CRM to Amplify Your Revenue Impact
Most businesses have a CRM. Few are actually using it to its full potential. Too often, CRMs are treated like a glorified contact list or a place sales logs notes after a call. ...
Improving Lead Quality for Law Firms (A reality check)
Why Smart Law Firms Are Willing to Lose Leads to Win Better Cases If you’re a law firm spending $10,000+ per month on Google Ads, there’s a good chance you’re getting plenty of ...
Digital Marketing Company Sacramento: Local Expertise for 2026
In 2026, marketing is shaped by AI, immersive experiences, and “search everywhere” discovery—from visual and voice to social, marketplaces, and chat. For Sacramento businesses, a ...
12 Must‑Know Server‑Side Tracking Features for Legal Marketers in 2026
Server‑side tracking is the most reliable way for law firms to implement paid‑ads measurement in 2026. Start by moving pixels to a secure tag server, connect Conversions APIs for ...
Why Paid Search is the Best Strategy for Law Firm Growth
Why Paid Search is the Best Strategy for Law Firm Growth Mike Wisby | August 19, 2025
Building Trust at Scale: Lessons from High-Converting Campaigns
Want More Conversions? Start with More Trust. Let’s face it. Most leads don’t convert because they don’t trust you yet. And who can blame them? They’ve seen the hype, the ...
What the Middle of Funnel Really Means for Your ROI
Everyone Talks About Leads. Few Talk About What Happens Next. You’ve got the traffic. People are clicking your ads, checking out your landing pages, maybe even downloading your ...
The Top 5 Holiday Marketing Mistakes and How to Avoid Them
Planning to Win Q4? First, Avoid These Classic Pitfalls. Holiday marketing can be a goldmine, or a complete stress spiral. And often, the difference comes down to preparation and ...
The Secret to High-ROI Holiday Campaigns? (Hint: It’s July Prep)
Beyond Black Friday: Holiday Marketing Opportunities You’re Missing
If Your Entire Q4 Strategy Hinges on Black Friday… We Need to Talk. Black Friday is loud, expensive, and brutally competitive. Brands flood inboxes, CPMs skyrocket, and timelines ...
Plan Your Holiday Campaigns Like a Pro (and Why You Should Start Now)
Christmas in July? Yep. And Here's Why. If you’re still thinking you’ve got plenty of time before the holidays hit, think again. By the time most brands start planning their ...
Top of Funnel Marketing: What It Is and Why It Matters
Let’s Talk About TOFU (No, Not the Food) Ever find yourself wondering why your digital marketing efforts just aren’t gaining traction? Maybe your ads aren’t converting, your email ...
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
How Much Should You Really Spend on Ads?
Top 5 Landing Page Mistakes That Are Costing You Leads
Let’s talk about one of the most important and probably most overlooked parts of your marketing funnel: the landing page.
Effective Marketing Solutions for Modern Businesses
Marketing today is more complex than ever, with businesses facing challenges like regulatory compliance and efficient lead generation. This article will outline effective ...
Two Trees Team Takeaways: SMX Next
What is SMX Next?
Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign
As an advertiser, it’s crucial to set the right bidding strategy in order to achieve campaign goals. By pairing campaign goals with the most relevant bidding strategy, advertisers ...
Google vs. Meta: How to Decide Which Ad Platform is Best for Your Business
When it comes to advertising, success isn't just about what you say—it’s where you say it. Google Ads and Meta Ads dominate the digital space, but choosing between them depends on ...
There’s A New Search Ad Platform In Town - TikTok Search Ads
September 24, 2024, marks the launch of a new competitor to the paid search scene, TikTok Search Ads Campaign. Not to be confused with TikTok Search Ads Toggle, advertisers can ...
How To Create An Effective Top-Of-Funnel Marketing Strategy
It’s not sustainable to use only acquisition strategies in 2024. There, I said it!
Setting Up for Ad-celence: 7 Best Practices For A Successful Facebook Ads Campaign
So, you want to scale your business to the next level and decide to advertise on the biggest social media network. The good news is that you can easily launch your Facebook ads ...
The Ultimate Guide To PPC Audiences, When & Where To Use Them
Undeniably, one of the lesser-known and lesser-utilized functions within PPC is audiences. For video, display, and Performance Max campaigns, audiences are a must-have for ...
How Roofing Companies Use Digital Strategies to Boost Business Year-Round
As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the off-season. This fluctuating workload can be challenging to ...