In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing within Google Ads, display ads and more. Now we’re moving on to explore organic ways to gain leads for your business. Maybe you’re already using SEO, blogs and social media – but are you using them correctly and effectively? We’ll dive into these organic strategies now.
SEO / Search Engine Optimization
Search engine optimization is a term that covers all the things you do to your website so it’s opitmized for the organic listings. Improve your SEO, and your site will rank higher on the search engine results page.
To do this, you need to have a responsive website that puts user experience above everything else. Google wants to rank websites that provide a positive experience to the user, so the layout and structure are so vital. As are the loading speeds of your pages, the content on it, and the keywords you utilize. Make sure you use relevant keywords that you’re targeting for specific searches and implement them naturally.
A site that’s in the top three or four organic listings is more likely to be clicked on than any other listing. This gets traffic to your website, which you can then convert into leads with carefully considered landing pages.
Following on from SEO, another organic lead generation strategy is blogging. By creating a blog, you actually help fuel your search engine optimization. This is because blogs give you an excuse to create original content that offers value to the reader. It also allows you to sneak in some extra keyword usage to help you rank better. In fact, blog posts are often the best places to utilize keywords as it’s easier to get them in naturally.
Also, you can use internal linking to link to other pages on your website. Again, this can so easily be done in a natural way through blog posts. Whether it’s linking to other posts or linking to product pages – it’s so simple. Google likes it when you have internal links, and this can boost you up the rankings with improved SEO.
But, aside from the obvious SEO benefits, blogs also help you discuss different topics that interest readers. It’s a great way to showcase your expertise, which helps generate leads. For example, a marketing company can provide SEO tips in their blog, with a call to action at the end to get in touch for more info. They’ve proven their worth with the blog post, and more people are likely to contact them as a result. So, our advice is to create blogs that give your readers something valuable. It shows off your talents and can be used almost as a subtle way of advertising your services/products. Use internal links to direct them to different pages that help generate leads, and finish with a short call to action.
Social networking sites like Facebook, Twitter and Instagram are great places for organic lead generation. Billions of people use these platforms every month, so there are so many people you can interact with on there. It’s the easiest way to get in touch with your target audience as well. Create social media accounts and post content to grow your following. Make sure you link to your website in your social media bios, and this alone can help you generate more leads.
Posting visual content on social media is a very effective way of delivering leads right to your front door. An infographic is excellent as it displays lots of information in a way that’s easy to digest. Give your audience some information through this content, then offer them more when they click on the link. You give them a little sniff of something, then the promise of more is what gets them intrigued.
You can also take a more direct approach and post about new product launches or services, then people can click on the link you’ve posted and get taken to the relevant pages on your site. If someone clicks on a link on social media, the chances are they’re interested in what you’ve got to offer. So, this leads to an increased opportunity of lead generation.
Don’t Forget to Optimize
Lastly, we need to talk about optimization for both blog content and social media posts. The length of your posts is critical to maximize engagement and keep people interested. Facebook posts are best kept to between 40 and 80 characters, while Twitter posts are best-optimized at around 100 characters. Instagram captions fit in at around 138-150 characters, and you can take advantage of around 5-10 hashtags as well.
When it comes to blogs, the optimal length is 1500-2000 words. But, you also need to do other things to optimize these posts. We touched upon keywords and internal linking before, and they’re both crucial here. Where possible, use your primary keywords in your headings and titles. Also, try and include the main one in the first 100 words. Create meta descriptions for your blog posts too as this helps optimize them for SEO. Never ever stuff keywords – keep your tone conversational and add them in where it fits the tone and blends naturally.
Also, try to include images and videos in your blog posts as well. This breaks up the writing and keeps people engaged, and you can also optimize the images as well.
By using both paid and organic lead generation strategies, and with a combination of every idea in this guide, you will start to create more leads than ever before. From here, you can work on converting those leads and gaining more customers. If you’d like more insight from an expert, give us a call at (916) 318-3459!