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Digital Marketing

Effective Marketing Solutions for Modern Businesses

Innovative, scalable marketing solutions to overcome modern business challenges, optimize performance & drive growth through data-driven strategies.

Digital Marketing

Two Trees Team Takeaways: SMX Next

In November, Two Trees’ paid media team attended SMX Next - the leading conference for search marketing professionals. But what did they learn?

Google Ads

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

By pairing campaign goals with the most relevant bidding strategy, advertisers can set their campaigns up for success.

Digital Marketing

Google vs. Meta: How to Decide Which Ad Platform is Best for Your Business

Compare Google Ads and Meta Ads to determine the best advertising platform for your business based on strategy, sales funnel stage, and audience behavior.

TikTok Ads

There’s A New Search Ad Platform In Town - TikTok Search Ads

Discover how TikTok Search Ads offer enhanced targeting with keyword-based ads, revolutionizing how businesses reach users on this dynamic platform.

Agency

How To Create An Effective Top-Of-Funnel Marketing Strategy

The best marketers know you can’t meet conversion goals without generating awareness Learn how to create an effective top-of-funnel strategy for your brand

Social Media Marketing

Setting Up for Ad-celence: 7 Best Practices For A Successful Facebook Ads Campaign

Boost your Facebook ads success with these 7 best practices, from defining objectives to monitoring performance, and watch your business grow.

PPC

The Ultimate Guide To PPC Audiences, When & Where To Use Them

Learn how to effectively use PPC audiences to enhance your campaigns with our ultimate guide on the five types of audience and when to use them.

Agency

How Roofing Companies Use Digital Strategies to Boost Business Year-Round

Learn how roofing companies can use digital marketing strategies to boost business year-round. Call 916 580 6770.

Analytics

7 Ways Data Insights Can Improve Your Digital Marketing Results

Discover 7 powerful ways to boost targeting precision, personalize customer journeys, optimize spend, and refine strategies for success.

Digital Marketing

The Best Free Online Qualifications For Digital Marketers

Discover the best free online qualifications for digital marketers in 2024. From SEO to social media, enhance your skills with these top courses.

PPC

How To Find & Apply The Best Negative Keywords To Search Campaigns

Effectively use negative keywords in your search campaigns to improve ad relevance & reduce wasted spend. Find out how to create & apply negative keywords

Google Ads

The Art of Online Persuasion: 8 Copywriting Practices for Google Ads that Increase Conversions

Master the art of writing high-converting Google ads with these 8 copywriting practices. Understand your audience, craft attention-grabbing headlines, include unique selling propositions, and tap into emotions to boost conversion rates.

PPC

How To Create A Google Ads or Microsoft Ads Account

Learn how to create Google Ads and Microsoft Ads accounts easily. Get step-by-step instructions, tips, and tricks from Two Trees PPC experts.

TikTok Ads

Unlock TikTok's Diverse Audience: Engaging All Age Groups for Success

Unlock TikTok's diverse audience across all age groups for brand success. Dive into insights on demographics, and tips for engaging users of all ages.

YouTube Ads

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

Discover why YouTube is essential for your 2024 media mix. Learn about the benefits of YouTube advertising, best practices, & why it's a must-have tactic!

Google Ads

6 Reasons Why Your Paid Search Ads Might Not Be Working

6 reasons why your paid search ads may not be working and how to fix them. Crucial tips for optimizing your campaigns and achieving PPC success.

Microsoft Ads

6 Myths Busted About Microsoft Ads

Discover the truth about Microsoft Ads in this myth-busting blog post. From effectiveness to audience reach, find out why it's a must-consider platform.

The 2024 Guide To LinkedIn For Businesses That Are New To The Platform

Unlock the power of LinkedIn advertising for B2B and B2C brands in 2024. Discover the benefits, targeting options, and ad formats available on the platform.

Google News

Google Marketing Live 2024 - Two Trees Team Takeaways

“Truly a defining moment for marketing” - Read our take on the biggest Google Marketing event of the year, and what it means for you!

Agency

Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb

Avoid the pitfalls of using newspaper or radio companies for digital marketing. Discover the top 5 reasons to steer clear and opt for specialized agencies.

Google Ads

Auto-Applying Search Recommendations: When To & When Not To

Learn when to auto-apply search recommendations in your Google Ads and Microsoft Ads campaigns. Discover the benefits and pitfalls of automation.

CRM Management

The Growing Importance of CRMs in a Cookie-Free Marketing Landscape

Learn why CRM systems like HubSpot are essential for personalized marketing and compliance in a post-cookie era.

PPC

How To Forecast Search Demand & Seasonality Trends Over Time

We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving experience - is it better to overestimate performance or underestimate performance? Or, can we accurately predict this at all?

PPC

Unmissable Advanced Google Ads Features That Anyone Can Implement

Whether you’re just starting out in the world of PPC or you’re a dab hand at it, here are a few tips and tricks that you may not be aware of.

Google News

News: Google Begins To Test Short Videos On Mobile Search Results

In another piece of Google news that has been stumbled upon in the wild, it looks like Google is now testing short-form videos on mobile search results!

Google Ads

Advanced Google Ad Techniques & Personalization To Boost Your CTR

Feeling stuck optimizing your Google Ads campaigns? In this article, we dive into advanced techniques and lesser-known personalization tips to help you improve your CTR (click-through rate).

PPC

Maximizing PPC Results: Why Sacramento Businesses Need Expert Help

Maximize your Sacramento business's PPC results with expert help. Learn why expertise matters, common challenges, and successful strategies for success in the digital advertising world.

Analytics

The 2024 Guide To Attribution Models & Conversion Tracking

With decisions on budget, channel splits and platform prioritization being made on such a regular basis, data accuracy is critical to success. By using data-driven decision making, your brand can take the guesswork out of optimizing your digital campaigns.

eCommerce

What Is Performance Max & How Does It Work? [2024]

So, what is performance max? Should you use it? How do you create a performance max campaign? We’ll take a look at all of these questions (and answers!) below.

PPC

How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads

In this article, we explore some of the most accurate ways of calculating the ideal budget, and of calculating potential results and ROAS before your first ad is even live!

PPC

The Complete Guide To Google's Ad Extensions [2024]

Follow this Google Ad Extensions Guide to implement your ad extensions to boost your CTR up to 15% at no extra cost.

PPC

The Ultimate Guide To Keywords & Keyword Match Types [2024]

Using the right keyword match type for your campaigns and ad groups can truly make or break the success of your search engine marketing efforts.

Digital Marketing

Introduction to BI Services and Digital Marketing

Learn how Business Intelligence services revolutionize digital marketing strategies, optimizing campaigns, enhancing customer experience, and boosting ROI.

PPC

What Is Search Impression Share And Why Is It Important?

Don't overlook Search Impression Share! This important metric helps you evaluate your piece of the search pie.

PPC

The Complete Guide to Microsoft's Ad Extensions

If you’re not using Microsoft’s range of available ad extensions in 2024, you’re missing out! Ad extensions have several significant advantages.

News: 5 Things You Need To Know About Google’s New Approach To Conversion-Driving Ad Copy

In this article, we talk about Google's first version of Gemini, their "most capable AI model," and how it relates to ad creation.

PPC

Google Ads Gone Wrong: 8 Mistakes Costing You Conversions

This article discusses possible pitfalls that can occur when creating Google Ads, and how to prevent them.

5 Essential Google Analytics Reports Every PPC Marketer Must Master

In this blog, we'll expand on the five essential Google Analytics reports every PPC marketer should know.

E-E-A-T: A Decisive Ranking Factor for SEO Success

Learn more about the significance of E-E-A-T. Take time to understand and implementing the principles and how it can make a difference in your SEO success

Streaming TV Ads

Announcing Live Sports Streaming Ads

Introducing cutting-edge streaming TV ad packages for live sports events, offering real-time purchasing and delivery across multiple devices.

YouTube Ads

YouTube Shorts: Top of Funnel Strategy

Learn how YouTube Shorts can be an effective top-of-funnel strategy for your business. Attract more viewers and drive brand interest.

Senior Living Marketing

5 Effective Digital Marketing Strategies for Senior Living Communities

Discover 5 powerful digital marketing strategies specifically designed to boost visibility and engagement for senior living communities.

PPC

Top 5 Pay-Per-Click Strategies for Tech Firms

Discover the top 5 PPC strategies that can revolutionize your digital advertising game.

Small Business Marketing

Cultivating Traffic: Strategies for Boosting Your Website Visitors

In this blog post we'll expand on different ways business's can increase traffic to their website.

Search Engine Optimization

Three Easy and Reliable Ways to Check Your Website's Google Rankings

In this post, we'll explore three fast and accurate methods for checking your Google rankings, helping you stay on top of your SEO game.

Search Engine Optimization

The Power of Keywords: A Beginner's Guide to SEO

Learn more about the significance of keywords in SEO and provide you with valuable insights on how to harness their power to boost your online presence.

The Role of Artificial Intelligence in Marketing

In this blog post, we'll explore the multifaceted role of AI in marketing, highlighting its significance, applications, and future trends.

AIO

Content Evolution: SGE Strategies and Pitfalls

Ready to conquer Google's Search Generative Experience (SGE)? Discover the latest strategies to elevate your content game and avoid common pitfalls, and step into the newest chapter in search engine evolution.

Google Ads Agency

Google Chrome Updates You Can Make for Mobile Search

In this blog post, we'll delve into the various Google Chrome updates you can utilize.

Education Marketing

YouTube Advertising and the Five Benefits it Can Provide Your College

If you're a university looking for more engagement with your prospective students, consider YouTube as it has become the 2nd most popular search platform

Digital Marketing

Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

Discover the advantages of hiring a marketing agency over an in-house individual for your business. Find out why a marketing agency can change the game.

Social Media Marketing

What's Lemon8 and What Does it Mean for My Marketing Strategy?

Have you heard of the new social media app Lemon8? It's a recently launched lifestyle community app allowing photo and video sharing. Learn more today!

Digital Marketing

Summer Reading List for Businesses and Marketers

Summer is NOT over, yet. Now is the perfect time to catch up on some reading and learning!

Social Media Marketing

What's Microblogging and How to Use it For Your Business

Learn more about microblogging and how it's an effective way to build relationships with your customers, create brand awareness, and drive more sales.

Social Media Marketing

Instagram Launches Threads, a New App for Text-Based Conversations

Threads is being seen as a potential rival to Twitter, as it offers a similar experience with a focus on text-based conversations.

AIO

Different Ways to Use AI in Your Marketing

In this article, we'll expand on Artificial Intelligence (AI) and how businesses and marketers can use AI to help their business succeed.

Google Ads Agency

Want More High Value Revenue Streams? Find the Right Agency

This blog will guide you through the process of finding the right agency partner to maximize your revenue potential.

Branding

Break Down the Story Brand Approach & Why It Works So Well

Learn more about the Story Brand approach and how it's an effective way for businesses to create story-driven campaigns that engage customers and drive conversions.

Making Google Ads Easy - Final URLs

Final URLs are an invaluable tool for Google Ads marketers. In this blog we'll expand on Final URLs and how to leverage them to create powerful campaigns.

Search Engine Optimization

Why a Slow and Steady Approach to SEO is Essential

In this blog, we expand on the importance of a slow and steady approach when building an online presence.

Digital Marketing

Making Google Ads Easy - What is Audience Targeting?

Learn more about audience targeting within Google Ads and how to create effective Google Ads campaigns by tailoring each message towards the right people.

Content Marketing

Is Saying "Content is King" Still True

In this article we'll expand on the phrase content is king. Does it still hold true in today’s digital landscape?

Google Ads Agency

Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Learn more about how you can use Single Keyword Ad Groups to improve your marketing.

Legal Marketing

Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

Discover the ultimate guide to Google Ads for law firms, with step-by-step instructions to optimize your campaigns and boost your firm's digital presence.

Search Engine Optimization

How Often Should You Perform a Technical Website Crawl

In this blog we'll expand on the importance of crawling your website to improve your SEO.

Google Ads Agency

7 Proven Strategies for Effective Google Ads Management

Get the most out of your Google Ads campaigns. Check out our guide to Google Ads Management, featuring 7 proven strategies that can maximize your results!

Digital Marketing

Create a Marketing Funnel to Attract and Convert Your Ideal Customer

With an understanding of how customers think, feel, and make decisions, you can craft content that speaks directly to them.

Search Engine Optimization

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Your Optimization Score is one of the most critical metrics in Google Ads. Learn more about what it is and why it matters.

Social Media Marketing

Make an Impact On Your Brand with Live Streaming

Learn more about you can use live streaming to improve your brand visibility and create meaningful connections with customers.

Google Ads Agency

Understanding Domain Privacy Protection: Why It’s So Important

Domain privacy protection is an invaluable asset in the online landscape. Learn about the steps you can take to safeguard personal information

Digital Marketing

Predictions and Trends for Marketing in 2023

2023 is fast approaching. In this blog we'll expand on where we think digital marketing is headed and how to stay ahead of the curve.

Search Engine Optimization

Why You May Not Be Seeing Good ROI with YouTube Ads

In this blog we'll expand on YouTube advertising, what a good return-on-investment is, and how to improve your YouTube ads.

Senior Living Marketing

How to Plan Your Digital Marketing for Your Senior Living Community

With an influx of a newly retired community it's important that senior living communities have a digital marketing plan in place.

Branding

10 Ways You Can Instill Trust in Your Brand

Trust is what helps customers feel comfortable spending their money with you, and it's also what can help build loyalty and repeat business.

Search Engine Optimization

Prep for the Holiday Season with Facebook and Instagram Ads

In this blog we'll expand on ten different ways to prep your businesses advertising for the holiday season.

Digital Marketing

Why Streaming Advertising is the Future of Marketing

Streaming advertising is the future of media advertising. It's how businesses can connect with their audience that have left cable TV.

Digital Marketing

How To Know You’re Working with the Right Web Hosting Service

Finding the right host helps ensure that the business's website remains accessible and secure at all times.

Digital Marketing

How To Avoid Overwhelm When Planning Out Your Content

In this article, we expand on three ways to prevent overwhelm when tackling a content plan. This is for entrepreneurs and marketing managers.

Digital Marketing

How to Design a Landing Page that Converts

Your website is your online storefront, introducing potential customers to your business 24/7. That is why conversion is so important!

YouTube Ads

YouTube Advertising and the 5 Benefits it Can Provide Your Business

Discover the power of YouTube Advertising and how it can benefit your business. Learn more here!

Search Engine Optimization

Small Business Local SEO – The Good, The Bad, and How to Improve

Why is SEO essential for your small business? Find out the good, bad, and how to improve your local SEO strategies to improve your business.

Digital Marketing

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

Does your website pass "the grunt test?" Learn how to hook your audience with these three things every homepage should include to convert users into customers.

Digital Marketing

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Why try to figure out social advertising on your own? It's time for you to get back to focusing on your business and outsource your Facebook and Instagram ads!

Digital Marketing

Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For

Publishing content to increase sales is only affective if you're speaking to the right audience. Learn what to look for to maximize your content marketing efforts.

Digital Marketing

Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

When you're running a small business finding PR to boost your backlinks may be the last thing on your to-do list, but it's crucial to drive traffic to your site.

Digital Marketing

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

When it comes to your Google ads strategy, you may be paying more than you even realize. Let's dive into how you can maximize your ad spend.

Small Business Marketing

3 Online Marketing Strategies All Local Small Businesses Should Use

From SEO to content marketing and email marketing, learn how to stand out in the digital world and reach your target audience effectively.

Digital Marketing

Top-Level Domains and Should Your Company Make The Switch?

Wondered what the difference is between a .org and a .com? Find out what you should consider when choosing a top-level domain for your website.

Digital Marketing

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Bounce rate is the percentage of users who come to your website and then leave without taking action. Learn how a poorly designed landing page could be causing you to lose out on conversions.

Digital Marketing

Make the Most Out of Your YouTube Ad Spend

Are getting the most out of your YouTube Ad spend? Learn how to maximize your marketing budget and learn what matters when advertising on YouTube.

Digital Marketing

Passive VS Active Advertising – Which One is Right for You?

Passive and active advertising have different purposes and both have their own pros and cons. Learn about each type and how they may be helpful for you.

Digital Marketing

How Competitor Research and Analysis Can Help Your Business

You may be wondering what competitor research and analysis are. In this article, we'll explain why they are so vital to your business’ marketing efforts.

Digital Marketing

Boosting Engagement on TikTok May Be Easier Than You Think

Are you struggling to increase your engagement on TikTok? Or, are you considering the platform for your marketing needs? We have you covered.

Digital Marketing

How Online Marketing is Changing in 2022

If this year has proven anything, it’s that 2022 is a year full of changes. As the world begins to open up businesses are now faced with shifting their marketing focuses, yet again. The shift trickles into everything we do - how we show up on social media and how we speak to our audience.

Digital Marketing

Looking for a Way to Get the Most Out of Your Google Ads?

Stop struggling with your paid ads! Whether you're focusing on Click-Through Rates or Conversions, Google Performance Max can help improve your ROI.

Digital Marketing

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

Website speed is essential in creating a positive customer experience and if you have a slow website, it could be holding you back.

Digital Marketing

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

With nearly half of all Google searches looking for local information, it’s important to rank high so you're seen by your ideal customer!

Digital Marketing

Avoid These 3 Facebook and Instagram Ad Mistakes

Feeling like you're wasting money on Facebook or Instagram Ads? Avoid these common mistakes so you can maximize your social media efforts!

Digital Marketing

Ad Tracking: The 3 Main Types & How to Do It Effectively

Through ad tracking, advertisers, marketers, marketing agencies, and businesses can accurately measure, test, and revise ads based on how users interact with those online campaigns.

Digital Marketing

Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic

Understanding where your competitors show up online can help you create targeted content and attract more relevant users to your website.

Digital Marketing

Why You Should Be Testing Your Google Ads

If you’re running Google Ads, but not running A/B tests, then you’re losing out on a great opportunity to maximize your results and improve your Click Through Rate, (CTR).

Digital Marketing

The Rise of Marketing Personalization – Can Privacy Co-Exist?

Explore the importance of personalized marketing, data privacy, and how companies can balance between gathering customer data and respecting privacy.

Digital Marketing

Do You Really Know Your Audience, or Are You Just Guessing?

Business owners - Who do you speak to when you're writing content? When you're sharing on social media? Or when you're advertising your product or service?

Digital Marketing

3 Digital Marketing Trends You’ll Need to Invest In

You don't need to be tech savvy or otherwise well-versed in computers to meet new customers and rebuild your audience. All you need is a plan.

Digital Marketing

Quick SEO Fixes You Can Apply RIGHT NOW

Here’s a Quick SEO Guide listing what you can do to start the process of fixing your website for better, more optimized SEO.

Digital Marketing

Choosing Perfect Hashtags, and How to Use Them

With companies like Twitter and Instagram setting the standard for common trends every day, hashtags are the key to brand visibility.

Digital Marketing

Hashtags: What Exactly ARE They?

As digital marketers, we’re pretty familiar with this subject. Let’s start with precisely what “hashtags” really are.

Special Announcement! Partnership with One Tree Planted

Our partnership with One Tree Planted means we're officially launching our Two Trees Planted Per Client campaign!

Digital Marketing

Marketing Hacks: Social Media Setup Made Easy

According to one of the leading minds in digital marketing and What’s Next culture: "If you really want to earn the love and respect of your audience, you need to DO THE WORK."

Digital Marketing

Marketing Hacks: SEO-Friendly URLs

As the last humans in marketing, we want to do everything we can to make this subject as accessible as possible. What better way to start, than with a few easy fixes that you can use right now to optimize your content.

Digital Marketing

How to Streamline Your Business for Improved Visibility

From checking your content to updating your business insurance, these tips will help you build longevity and boost your online presence.

Seasonal Marketing

Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales

Boost your holiday sales with these marketing hacks! Learn how to tackle the top 3 conversion killers that could be sabotaging your profits.

Digital Marketing

Addressing Common Objectives: The Secret to Exceeding Sales Goals

With millions urging the masses to “spend, spend, SPEND,” you’ll want to do everything you can to give your brand a fighting chance.

Digital Marketing

The Trouble with Check Out Bumps

Upsells and Check Out Bumps are digital reminders that pop-up whenever you're shopping online. They can be incredibly useful... when you use them correctly.

Branding

5 Key Factors of Branding Psychology

Why do some brands thrive while others fail? As the last humans in marketing, we understand how troubling this question can be.

Digital Marketing

Create Meaningful Connections with Google Ads

There’s no debating the popularity of Google Ads. With so many small business owners struggling to get by, and the key lies in connection.

Digital Marketing

Optimize Your Landing Page for Immediate SEO Results

You might be able to manage your business on your own, but you've also earned the right to invest in yourself. In fact, it all begins with your Landing Page.

Digital Marketing

Are You Using This PPC Tactic in Your Advertising Strategy?

When you fail to set up dayparting, you are leaving the door open for bots of all kinds to eat up your PPC costs. We can fix that.

PPC

5 Common PPC Mistakes

No matter how many years you've poured into your business, human error is something to be expected. Don’t be afraid to bet on yourself.

Digital Marketing

What Can I Do to Optimize My PPC Budget?

No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. The key is consistency.

Search Engine Optimization

Optimizing Content for Better First Impressions

Digital Marketing is far more effective when we focus on building brand allegiance. Take a breath, cut out the clutter, and be honest.

AIO

Adapting to the World of NOW with Conversational Marketing

Conversational marketing is art of “keeping it real.” Every business owner wants to avoid sounding like a bot, and we're here to show you how.

Digital Marketing

What Should You Do About Negative Reviews?

You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money. That said, no business can make every customer happy all of the time. You’re bound to get at least some negative reviews from time to time. So what do you do when … What Should You Do About Negative Reviews? Read More »

Digital Marketing

7 Steps to Avoid Privacy Breaches on Facebook

The only way to truly secure your privacy is not to capture or post content at all. The funny thing is, there is another way...

Digital Marketing

Data Privacy and Protection: It All Boils Down to Consent

Data privacy and personalization can coexist as long as brands earn the trust of consumers.

Search Engine Optimization

Optimizing Video Content for Immediate SEO Results

Featuring video content will help to keep your users engaged, but it all depends on how you use it. Video optimization is absolutely key to this process.

Digital Marketing

Display Ads: The Purpose of Retargeting Tactics

Retargeting, or remarketing, allows your display ads to show up in places where your audience expects to see them.

Digital Marketing

Display Ads: The Psychological Effects of Color in Advertising

Display ads use strategically placed visuals to lure your audience into fulfilling a specific action. Here, we go over common colors in ads.

Digital Marketing

3 Simple Steps to Kickoff Your Annual SEO Audit

With a simplified SEO audit, you'll see immediate improvements in your SEO visibility. We're here to show you how to begin this process.

Digital Marketing

Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally

Congratulations on being ready to consider outsourcing your marketing efforts. But you have some very important decisions to make!

Digital Marketing

3 Key Components to Smart Mobile Design

As mobile users quickly become the most dominant audience, the most important factor is simplicity. Keep it simple.

Digital Marketing

7 Common On-Page SEO Mistakes and How to Avoid Them

Improve your on-page SEO. We've compiled a list of common SEO factors and suggest some changes you can make right now to improve your organic rankings.

Digital Marketing

The Efficiency of Facebook Ads

It's important to consider just how effective Facebook ads can prove to be in the long run, especially during COVID in 2020.

Digital Marketing

A Nation Divided

As business owners, it's important to educate ourselves on the origins of "BLM vs ALM," and what those terms actually mean in 2020.

PPC

The Power of the A/B Test: Part 2

Quality A/B Tests can sometimes take several weeks before yielding the results you desire. 5 Factors to Effectively Transform Your PPC Performance.

PPC

The Power of the A/B Test: Part 1

Here are 7 crucial elements to effectively transform your ppc performance. A/B Testing is a tactic most commonly used to identify the differences between two opposing choices.

Digital Marketing

Long Tail Keywords: How Can They Positively Affect Your Business?

Learn how long tail keywords can positively affect your business in digital marketing. Discover the power of specificity and attracting the right customers

Digital Marketing

How Data Can Help Your Business Grow

Data is one of the most important resources you should use to grow your business. Without the good information that data provides, most businesses would be blindly floundering in the dark. Most good decisions are made based on a wealth of reliable information. Scroll down and keep reading to find some of the top ways … How Data Can Help Your Business Grow Read More »

Digital Marketing

Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility

Improve online visibility with these simple steps for entrepreneurs. Be active on social media, encourage positive reviews, get listed on search engines

Digital Marketing

Adapting to the New Normal: How to Optimize Your Digital Recovery Plan

Find out how to make the best of the time that is given to you. Subscribe now for the latest news and developments in the digital marketing world.

Digital Marketing

How to Create an Effective Call to Action

Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your call-to-action. Your CTA is the single most important part of your initial marketing campaign. It will make the difference in gaining a new customer or losing them. A CTA is a prompt that gets … How to Create an Effective Call to Action Read More »

Digital Marketing

So, You Finally Launched Your Campaign. Now What?

As stressful as it can be to launch a new marketing campaign, we consider it an honor to take up that burden for our clients.

Digital Marketing

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

Learn how you should adapt your business today to save it from the COVID-19 lockdowns. Shelter In Place orders can work in your favor, learn how now.

Digital Marketing

The Importance of a Strong Brand Image for Marketing

Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a positive image for your business. If you work to develop a quality branding strategy, you will see an increase in brand loyalty from your clients. What Is Your Brand? Branding means building an image to show … The Importance of a Strong Brand Image for Marketing Read More »

Digital Marketing

Why Smart Mobile Design Is Key to Your Marketing Success

There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage over its competition. With more and more people carrying powerful, online-ready smartphones in their pockets everywhere, the business world has entered a new phase of this era. A tablet can also … Why Smart Mobile Design Is Key to Your Marketing Success Read More »

Digital Marketing

Marketing 101: Where Do You Begin?

Marketing doesn't have to be so complicated. We break it down into 6 easy steps, so you can get back to running your business!

Digital Marketing

How Do I Increase Conversions?

You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition of a conversion – a direct sale or solid lead. End of discussion, fire your vendor if they think time on site or over 3 pages … How Do I Increase Conversions? Read More »

Digital Marketing

Should Businesses Hire a Marketing Agency or a Full Time Employee?

Hire a full time in-house employee or a marketing agency? What is the best option for your business? We give you a full run down of the pros and cons.

Digital Marketing

You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake

Remarketing is an incredibly useful strategy that helps increase brand awareness, and targets and attracts your competitor's customers.

Digital Marketing

Everything You Need To Know About Google Search Ads

This is the only guide you'll ever need to set up your Google Search Ads correctly and know what to look for in their success!

Press Release: Two Trees PPC LLC Announces CEO

FOR IMMEDIATE RELEASE Two Trees PPC LLC Announces CEOEnglish Expat Accepts Nomination SACRAMENTO, Calif., May 22, 2019 – Two Trees PPC LLC has announced today that its board of directors has officially appointed Michael Wisby as Chief Executive Officer. “We’re fortunate to have someone of Mike’s caliber and experience to step up to lead Two … Press Release: Two Trees PPC LLC Announces CEO Read More »

Search Engine Optimization

What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)

Organic lead generation includes SEO, social media and blog content. Monitoring and optimization are just a couple aspects of these strategies.

Digital Marketing

What Types of Strategies Can I Use for Lead Generation?

The most obvious type of paid lead generation strategy is advertising. There are plenty of ways you can use advertising to get ahead of the game.

Digital Marketing

Become a Better Marketer by Listening to these Marketing Podcasts

Here's a sampling of marketing podcasts we like. Become a better marketer (and entrepreneur) by listening to these marketing podcasts.

Google Ads Agency

How Google Ads Click Share is Going to Transform How We Buy Search

Click Share is where it's at! Google plans to have Click Share available in all search campaigns in the next coming weeks.

Digital Marketing

We are Google Ads Champions

Two Trees PPC is a Google Premier Partner, and we recently participated in Google Ads Champions Week where we got up to date on best practices for 2019.

Digital Marketing

What are Google Beacons & Why are They Useful?

Understand what a Google Beacon is and how beacon technology is useful for your industry, whether you own a retail business or small business.

Digital Marketing

Why PPC Marketing Remains Effective

Studies show that users favor clicking Paid Ads, and mobile search results are dominated by paid ads. Use your PPC strategy effectively.

Local SEO

Top 10 Digital Marketing Companies in Sacramento

Find out our tips for finding the best digital marketing agencies in the Sacramento region.

Digital Marketing

Major Aspects of Your Digital Marketing Strategy

Let Two Trees PPC in Sacramento help you refine your strategy and convert prospects into loyal customers.

Digital Marketing

Programmatic Advertising: What’s the Big Fuss?

Don't get caught off guard when you hear people talking about programmatic advertising. Let us tell you all about it and why you should be involving it in your ongoing digital marketing strategy.

Digital Marketing

What is Digital Marketing?

You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? It’s often used interchangeably to describe various online activities that increase awareness of a brand or a product. More than Just Online Marketing Digital marketing actually extends to channels that aren’t traditionally associated with the internet, … What is Digital Marketing? Read More »

Digital Marketing

Top 4 Misconceptions About PPC

We hear a lot of objections and opinions about pay per click marketing. Here are the top 4 misconceptions we've heard over the years and our thoughts on why they're just wrong!

Better Data. Profitable Decisions.

Turning Digital Advertising Challenges into Opportunities for Growth

End-to-End Integration

Real-Time, Data-Driven Insights

Customized Solutions for Your Unique Goals

Williamsburg Learning increased revenue by 80% in just 8 months.

Say goodbye to vanity metrics

Some of the brands we work with

The internet marketing company you wish you'd found years ago

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Consider your entire marketing stack

Learn more in our resource center

Effective Marketing Solutions for Modern Businesses

Two Trees Team Takeaways: SMX Next

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

Google vs. Meta: How to Decide Which Ad Platform is Best for Your Business

There’s A New Search Ad Platform In Town - TikTok Search Ads

How To Create An Effective Top-Of-Funnel Marketing Strategy

Setting Up for Ad-celence: 7 Best Practices For A Successful Facebook Ads Campaign

The Ultimate Guide To PPC Audiences, When & Where To Use Them

How Roofing Companies Use Digital Strategies to Boost Business Year-Round

7 Ways Data Insights Can Improve Your Digital Marketing Results

The Best Free Online Qualifications For Digital Marketers

How To Find & Apply The Best Negative Keywords To Search Campaigns

The Art of Online Persuasion: 8 Copywriting Practices for Google Ads that Increase Conversions

How To Create A Google Ads or Microsoft Ads Account

Unlock TikTok's Diverse Audience: Engaging All Age Groups for Success

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

6 Reasons Why Your Paid Search Ads Might Not Be Working

6 Myths Busted About Microsoft Ads

The 2024 Guide To LinkedIn For Businesses That Are New To The Platform

Google Marketing Live 2024 - Two Trees Team Takeaways

Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb

Auto-Applying Search Recommendations: When To & When Not To

The Growing Importance of CRMs in a Cookie-Free Marketing Landscape

How To Forecast Search Demand & Seasonality Trends Over Time

Unmissable Advanced Google Ads Features That Anyone Can Implement

News: Google Begins To Test Short Videos On Mobile Search Results

Advanced Google Ad Techniques & Personalization To Boost Your CTR

Maximizing PPC Results: Why Sacramento Businesses Need Expert Help

The 2024 Guide To Attribution Models & Conversion Tracking

What Is Performance Max & How Does It Work? [2024]

How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads

The Complete Guide To Google's Ad Extensions [2024]

The Ultimate Guide To Keywords & Keyword Match Types [2024]

Introduction to BI Services and Digital Marketing

What Is Search Impression Share And Why Is It Important?

The Complete Guide to Microsoft's Ad Extensions

News: 5 Things You Need To Know About Google’s New Approach To Conversion-Driving Ad Copy

Google Ads Gone Wrong: 8 Mistakes Costing You Conversions

5 Essential Google Analytics Reports Every PPC Marketer Must Master

E-E-A-T: A Decisive Ranking Factor for SEO Success

Announcing Live Sports Streaming Ads

YouTube Shorts: Top of Funnel Strategy

5 Effective Digital Marketing Strategies for Senior Living Communities

Top 5 Pay-Per-Click Strategies for Tech Firms

Cultivating Traffic: Strategies for Boosting Your Website Visitors

Three Easy and Reliable Ways to Check Your Website's Google Rankings

The Power of Keywords: A Beginner's Guide to SEO

The Role of Artificial Intelligence in Marketing

Content Evolution: SGE Strategies and Pitfalls

Google Chrome Updates You Can Make for Mobile Search

YouTube Advertising and the Five Benefits it Can Provide Your College

Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

What's Lemon8 and What Does it Mean for My Marketing Strategy?

Summer Reading List for Businesses and Marketers

What's Microblogging and How to Use it For Your Business

Instagram Launches Threads, a New App for Text-Based Conversations

Different Ways to Use AI in Your Marketing

Want More High Value Revenue Streams? Find the Right Agency

Break Down the Story Brand Approach & Why It Works So Well

Making Google Ads Easy - Final URLs

Why a Slow and Steady Approach to SEO is Essential

Making Google Ads Easy - What is Audience Targeting?

Is Saying "Content is King" Still True

Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

How Often Should You Perform a Technical Website Crawl

7 Proven Strategies for Effective Google Ads Management

Create a Marketing Funnel to Attract and Convert Your Ideal Customer