The Trouble with Check Out Bumps
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course. But when we focus too much on...
Americans obsess over their chosen forms of social media. Regardless of how technologically inclined most Americans happen to be, it’s a fact that since the economic shutdown caused by COVID-19 more and more people from all walks of life have flocked to the internet in search of work, news, and entertainment. As a result, many entrepreneurs took note of this and made necessary adjustments to their digital marketing campaigns. As crucial as it was to make these accommodations when the market crashed, it’s just as important to consider just how effective Facebook Ads can prove to be in the long run.
According to recent study by eMarketer, only 10% of people who access the internet are NOT annoyed by digital advertising. This statistic is underwhelming to say the least, but understandable. We all know how it feels to swipe through our timeline after work only to be mentally bombarded by one surprisingly irrelevant ad after another. No business owner wants to alienate their would-be customers through the use of excessive and irrelevant ad placements, especially when you only have seconds to capture their attention in the first place.
So how do we fix this? How do we stop alienating our future customers?
It’s easy to forget this once you’ve gotten into the habit of checking and updating your marketing stats and A/B tests. You’re not just dealing with numbers anymore. Your ads are being seen by real people.
Chances are you’ve already turned off plenty of potential customers during the trial and error of first-time ad campaigns, but it’s never too late to earn those customers back! The real trick is remember your audience. Who are they? What do they want? What type of consumers do you wish to attract in the future? This is where you need to begin if you want to start increasing your conversion rates.
Consider how advertising on Facebook is perceived. Think about how your ads fit into the current narrative, and make adjustments in an attempt to leave a more positive impression during future engagements.
Now that you have taken a moment to think over some past mistakes, it’s high time to apply what we know. SEO will indeed play a key role in the overall success of your marketing campaign, but ads are a surefire way to get fast results—as long as you use them wisely. Two Trees PPC is quite happy to help you manage this aspect of your business, but we also care about our customers. Here, we will list three key topics that you’ll want to implement right away, especially if you want to have a better chance of standing out against the “noise” of the 2020 timeline feed.
Advertisers have practically no control over how people react to their posts and engage with their friends, but it is absolutely within our power to control the quality of our digital content. Facebook Ads are often used to increase sales and exposure, but it’s also a tool capable of so much more! Facebook Ads, when used correctly, can be used to engage with your audience in a meaningful way. They allow the opportunity to form communities aligned with your values, a place where most Americans have the opportunity to stumble upon your services while in search of something similar.
Facebook Ads give your audience a place to publicly and conveniently support your work, all while offering you a glorious window of opportunity. 2020 has been difficult for everyone. But in an odd twist of fate, it has also created an opportunity for flocks of new people to find you as well. We must do everything we can to be of service to our community, and recreating your brand in a way that projects consistency and trust can help to do just that.
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course. But when we focus too much on...
Spoiler: The answer is yes, but differently.
When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital marketing took a step back to...