Let’s talk about one of the most important and probably most overlooked parts of your marketing funnel: the landing page.
As someone who’s reviewed hundreds of landing pages, I can tell you the top five landing page mistakes and what to do instead.
If your page has five buttons, three offers, and a “learn more” link at the bottom… we’ve got a problem.
Fix it:
Your landing page should have one clear goal. That could be booking a call, downloading a lead magnet, or making a purchase. But it shouldn’t be all three.
You have less than 5 seconds to grab someone’s attention. If your headline is generic (“Welcome to Our Site”) or too difficult to understand, you’re losing people before they even scroll.
Fix it:
Lead with a headline that speaks directly to your audience’s pain point or desired outcome. Think about the main benefit your service or product offers.
🗣️ Example:
Instead of: “Better Marketing Starts Here”
Try: “Get More Leads Without Wasting Ad Budget”
If your landing page loads slow, looks broken, or has a clunky form on mobile formatting—you’re losing over half your audience.
Fix it:
Test your page on multiple devices. Make sure it loads fast, looks clean, and the CTA button is easy to click with a thumb.
Pro tip: Use tools like Google PageSpeed Insights or Hotjar to see how users behave on mobile.
You don’t want to overwhelm your audience on their first visit so don’t overload your landing page with a lengthy form. Doing this is a sure way to increase your bounce rate!
Fix it:
Start with a small ask. First name + email is usually plenty. Then, in a follow-up response you can ask for more information.
You might have the best offer in the world—but if it feels sketchy, people bounce. Fast.
Fix it:
Add trust elements like:
Let people see that others have trusted you—and that it paid off.
Final Thoughts
A high-converting landing page isn’t about flashy animations or long copy.