Let’s talk about one of the most important and probably most overlooked parts of your marketing funnel: the landing page.
As someone who’s reviewed hundreds of landing pages, I can tell you the top five landing page mistakes and what to do instead.
- Too Many Calls to Action
If your page has five buttons, three offers, and a “learn more” link at the bottom… we’ve got a problem.
Fix it:
Your landing page should have one clear goal. That could be booking a call, downloading a lead magnet, or making a purchase. But it shouldn’t be all three.
- Weak or Vague Headlines
You have less than 5 seconds to grab someone’s attention. If your headline is generic (“Welcome to Our Site”) or too difficult to understand, you’re losing people before they even scroll.
Fix it:
Lead with a headline that speaks directly to your audience’s pain point or desired outcome. Think about the main benefit your service or product offers.
🗣️ Example:
Instead of: “Better Marketing Starts Here”
Try: “Get More Leads Without Wasting Ad Budget”
- Not Optimized for Mobile
If your landing page loads slow, looks broken, or has a clunky form on mobile formatting—you’re losing over half your audience.
Fix it:
Test your page on multiple devices. Make sure it loads fast, looks clean, and the CTA button is easy to click with a thumb.
Pro tip: Use tools like Google PageSpeed Insights or Hotjar to see how users behave on mobile.
- Asking for Too Much, Too Soon
You don’t want to overwhelm your audience on their first visit so don’t overload your landing page with a lengthy form. Doing this is a sure way to increase your bounce rate!
Fix it:
Start with a small ask. First name + email is usually plenty. Then, in a follow-up response you can ask for more information.
- No Trust Signals
You might have the best offer in the world—but if it feels sketchy, people bounce. Fast.
Fix it:
Add trust elements like:
- Testimonials from real customers
- Client logos
- Star ratings or reviews
- Certifications or guarantees
Let people see that others have trusted you—and that it paid off.
Final Thoughts
A high-converting landing page isn’t about flashy animations or long copy.
