There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you focus on first? Every aspect matters, as does every aspect of your digital campaign. It’s easy to get overwhelmed. The good part here is that there’s a starting point for everything, and we recommend a few of the major aspects below to get you started.
Use Pay Per Click Ads or PPC Ads
Pay Per Click advertising can be built in a variety of ways and on different platforms. This is a very strong method of advertising your business because every time a potential customer is online browsing the internet, your business has the perfect opportunity to be found, giving the customer the ability to click through to your website quickly and effectively. What is also great about this approach is you only pay for those people that find their way to your website’s landing page through these specific ads.
Build an Effective Website
An effective, engaging, customer experience is done through your website. It is the beginning and end of your digital marketing efforts. If you have built a strong digital infrastructure, containing all of your content, SEO optimization of keywords and phrases, you can be sure that at least some of your online traffic will pass through from search engines, like Google, and that you will be the first thing potential customers will see.
Optimize Your Website for Mobile
With most people shopping and browsing the internet on their smartphones, it is especially important to make sure your website is optimized for smartphones. It is important to make sure you can easily scroll through all of your website pages, and that the content can be seen and read easily. The proper usability and design of user experience can make or break potential leads.
All of your business information, products, services, and all of your landing pages filled with pertinent web content will be contained on your website. This is a very valuable asset in your digital marketing strategy. You’ll want an organized, optimized and attractive website ready to convert those potential customers in paying customers!
Create Engaging Videos
One of the most powerful digital marketing tools today is to create a series of online videos. The reason video is so effective is because it is everywhere and easily catches people’s attention. Video can be used as a stand-alone tool or used in blogs or social media posts, which we’ll get to later in this article. The content within these videos can be anything from employee interviews to product demonstrations to how-to instructions. It can be serious or fun. The possibilities for video are endless!
Build a Knowledge Base with a Blog
Have you been considering building a blog for your company and industry? Think of yourself as a one-stop shop for your customers and an ultimate resource for those in your industry. Blogs are also often one of the easiest ways to build SEO on your website, drawing more online traffic to your site. The more information you offer on your website, such as frequently asked questions (FAQs), product descriptions or instructions, explanations of services, the more engaged your potential customers will be. Plus, you’ll show your potential customers first-hand how knowledgeable you are about your product or service.
Create a Social Media Presence
If people aren’t watching your videos, chances are they’re on social media. For this very reason, you’ll want to be on their radar by making sure your company has a presence on all of the major social networks, such as Facebook, Twitter, LinkedIn, and Instagram. By building your presence on social media, you’ll give your customers more ways to interact with you and your products and services. You’ll help build a community for them, making it easier for them to share knowledge about your company and spreading the word about your services.
Once you polish these parts of your digital marketing strategy, then you can home in on the other aspects to make sure you’re pulling the highest quality leads and converting those customers from mere prospects to recurring paying customers!
At Two Trees PPC in Sacramento, we put our expertise into play and get to work on these major aspects and more by finding those subtle nuances to constantly improve your digital marketing strategy that align with your goals. Give us a call or drop us an email today to see how we can better serve you!
