Search Engine Optimization
What Is Search Engine Optimization?
SEO, or Search Engine Optimization is one of the most thrown-around terms in the digital marketing world.
Essentially, all it means is optimizing your website to be read by Google (and Bing), and for the most useful information to be highlighted so that the search engine sees your content as the most valuable content for their user.
This is no easy feat, as Google's search algorithm changes constantly. But over the years, we've defined a way to deliver first-page results for our clients consistently.
There's no shortcuts, it boils down to being consistent, and high quality.
Everything Works Together
As a full-service agency, we are able to get much better results than a company that offers only one part of the puzzle. Our in-house team has a wealth of experience across all elements of digital marketing, which makes our SEO product the most comprehensive you can find in the market today.
We use a mixture of content, technical, link building and local SEO strategies for each client. Without looking holistically at SEO, you're not going to get good results.
First Step - Website Speed & Security
Before we start any work on developing content or reaching out for backlinks, we have to ensure your website is using TLS (SSL) security protocols, loading as quickly as it possibly can, and that the site structure lends itself well to be read by search engine crawlers. Think of it as organizing the website so that everything can be quickly found and the structure is logical.
We find the best performing websites are the ones that answer the questions people are going to search engines for. It makes sense, doesn't it! Search terms, which we are trying to rank for, are essentially just questions. So why not just answer them, with the highest quality answer you possibly can. Add properly tagged images to demonstrate the answer, but don't overload the viewer - as research shows a clean crisp layout (also fast loading) is higher ranked than too much animation and graphics.
Why Are Backlinks Important?
Search engines like Google, Bing and Yahoo are looking for signals that your website is a trusted resource of knowledge. One of the best ways to prove this is to have other trusted websites link out to your content. But you can’t just get your link on any website you like – you need a strategy to secure multiple placements over a wide network of trusted websites.
Backlinks to your website are especially valuable for SEO because they communicate to search engines that others find your content credible. Search engines don’t just look at the content of the page – they also look at the number of links pointing to your page from external websites as well as the quality of those external websites. Typically, the higher the quality of sites that link to you, the more likely you are to rank well in search results.
After search engines crawl the pages of your website, they extract the content of your pages and add it to their indexes. So, it’s important to identify what keywords you need to rank for and intelligently use the correct anchor text and content in your outreach to third party websites.
Organic Keyword Research
Organic search is a very valuable channel for marketing. There are over 3 billion searches just on Google! By using the best tools in the industry, we perform a full audit on your current website and look at your top competitors. With this data, we can identify what keywords you should be ranking for, and monitor progress over time in our rank tracker.
Keywords are not just singular words, they can also be phrases, the best of which signal the highest of intent to use or buy your product or service. It’s not realistic to expect to rank highly for every term, so it’s important in our strategy to determine the highest priority keywords and optimize towards that.
Writing guest posts is an effective way to attract different readers and communicate trending ideas to people across the globe. A great way of getting a high quality link to your website is to write content in the form of guest blog posts for high ranking websites within your industry.
Guest blogging is great for industries with associations or events where subject-level experts are invited to discuss their expertise. This also works well for plumbers, non-profits, eCommerce operations – pretty much any business can benefit from this!
We work with a close network of trusted partners to place content either for high domain rankings, or for maximum exposure, depending on what your goal is.