What is Digital Marketing?

You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? It’s often used interchangeably to describe various online activities that increase awareness of a brand or a product.

More than Just Online Marketing

Digital marketing actually extends to channels that aren’t traditionally associated with the internet, such as mobile phone marketing channels like SMS and MMS, In-App advertising, social media advertising, and video advertising.

Technically, most of these channels require an internet connection, but their reach far extends beyond computer screens. With streaming video services, such as YouTube available on smart TVs, mobile devices and beyond, digital marketing is now mainstream.

So, is Digital Marketing Modern Marketing?

Yes, essentially you can remove the word “digital” given that this form of marketing will take over traditional marketing efforts like print ads, billboards, and eventually TV and radio ads!

Digital marketing doesn’t equate to one or two marketing channels, it’s more reflective of a modern approach to marketing. When you hear someone mention the term, ask them to elaborate. Search Engine Optimization (SEO) is very different from Pay Per Click (PPC), but can both be referred to as digital marketing.

Impossible to Ignore

If you own a business today, you need to be marketing on digital channels! It’s imperative to be where your potential customers spend the most time, which is increasingly time spent on mobile apps, social media or streaming videos. The good news is is it’s very easy to get your brand, service or product positioned on these channels! Better still, these advertising channels are often much more affordable than traditional marketing methods, and are highly trackable. Your return on investment (ROI) can actually be calculated to the exact cent, if everything is set up correctly and professionally.

So, what are you waiting for? Stop thinking about whether or not you should “go digital”. Check your digital marketing strategy today — and if you need any help, we’re just a phone call or email away!

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