The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Latest

How to get your digital marketing performance out of the toilet

~ A Simple Guide ~

Kayla Bryant / Jul 29, 2026
Mar 24, 2026

Why Sounding “Too Salesy” Is Hurting Your Marketing

There’s a point where trying to sound like marketing starts working against you. The more polished, scripted, and ...

Kalli Dean
Aug 5, 2025

Building Trust at Scale: Lessons from High-Converting Campaigns

Want More Conversions? Start with More Trust. Let’s face it. Most leads don’t convert because they don’t trust you yet. ...

Mike Wisby
Aug 5, 2025

What the Middle of Funnel Really Means for Your ROI

Everyone Talks About Leads. Few Talk About What Happens Next. You’ve got the traffic. People are clicking your ads, ...

Ashley Nolivo
Jul 24, 2025

The Top 5 Holiday Marketing Mistakes and How to Avoid Them

Planning to Win Q4? First, Avoid These Classic Pitfalls. Holiday marketing can be a goldmine, or a complete stress ...

Kayla Bryant
Feb 15, 2025

Effective Marketing Solutions for Modern Businesses

Marketing today is more complex than ever, with businesses facing challenges like regulatory compliance and efficient ...

Mike Wisby
Nov 22, 2024

Two Trees Team Takeaways: SMX Next

What is SMX Next?

Sophie Fell
Nov 5, 2024

Google vs. Meta: How to Decide Which Ad Platform is Best for Your Business

When it comes to advertising, success isn't just about what you say—it’s where you say it. Google Ads and Meta Ads ...

Samuel Tran
Aug 27, 2024

The Best Free Online Qualifications For Digital Marketers

Introduction One of the best (and worst) things about digital marketing is its low barriers to entry. But, with ...

Sophie Fell
Mar 1, 2024

Introduction to BI Services and Digital Marketing

In the game of digital marketing, knowledge is power. That's where Business Intelligence, or BI services, enter the ...

Mike Wisby
Aug 18, 2023

Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

Hiring a marketing agency versus an in-house individual for your marketing needs involves a range of factors to ...

Mike Wisby
Jul 26, 2023

Summer Reading List for Businesses and Marketers

As the summer sun brings smiles to faces and warms up the world, businesses and marketers have the perfect opportunity ...

Mike Wisby
Apr 18, 2023

Making Google Ads Easy - What is Audience Targeting?

Are you looking for an effective way to reach your target audience? Audience targeting with Google Ads is a great ...

Mike Wisby
Mar 9, 2023

How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as ...

Mike Wisby
Feb 16, 2023

Create a Marketing Funnel to Attract and Convert Your Ideal Customer

Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's ...

Mike Wisby
Jan 31, 2023

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is ...

Mike Wisby
Dec 20, 2022

Predictions and Trends for Marketing in 2023

The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology ...

Mike Wisby
Dec 6, 2022

Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. ...

Mike Wisby
Oct 25, 2022

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s ...

Mike Wisby
Oct 11, 2022

Why Streaming Advertising is the Future of Marketing

Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are ...

Mike Wisby
Sep 22, 2022

How To Know You’re Working with the Right Web Hosting Service

When starting a business, one of the first things we do is create a website. And the first step in your website ...

Mike Wisby
Sep 7, 2022

How To Avoid Overwhelm When Planning Out Your Content

Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract ...

Mike Wisby
Aug 10, 2022

How to Design a Landing Page that Converts

A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website ...

Celia Coughlin-Surridge
Jul 14, 2022

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site ...

Celia Coughlin-Surridge
Jul 7, 2022

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the ...

Celia Coughlin-Surridge