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How Pizza Guys Regained Control Of Their Paid Social Strategy

pizzaguysfun

Industry

Restaurants

Challenge

Pizza Guys were utilizing a traditional media company to manage their paid social strategy. Things were moving slow, and there was a huge lack of transparency in where their money was going.

Results

Within just a few months, full transparency in media spend saw the full power of their budget in action. Engagement soared and many stores saw an uptick in redemption of paid social promo codes.

Services Used

Paid Social

$1M+
Managed Spend
2
YEARS AS CLIENT
10+
STORE GROWTH SINCE START
$100k+
Estimated Savings

What's unique about them is the level of energy and dedication their team has as a whole in managing our projects.

Ren Vang

Marketing Director @ Pizza Guys Franchises, Inc.

Xnapper-2025-07-05-13.32.13

About Pizza Guys

Pizza Guys was founded in 1986 right here in Sacramento, California. It's grown to a pizza restaurant franchise with over 90+ locations across California, Nevada and since 2025 now Texas.

The Challenge

Pizza Guys were frustrated by stagnant paid social performance. Results plateaued, changes came slowly, and errors were frequent under their previous vendor. They needed a genuine partner to collaborate with their skilled in-house team and elevate their digital strategy.

The Solution

We began our engagement by prioritizing direct collaboration. Organizing regular, in-person meetings to foster open communication, ensure cultural alignment, and build trust between both teams.

This approach allowed us to identify operational nuances and unique goals across locations. Based on these insights, we led a comprehensive account restructure, designing clear budget tracking and transparent reporting processes for all stakeholders.

By instituting structured workflows and aligning marketing strategy for each store, we significantly reduced error rates and accelerated the pace of campaign optimization.

This hands-on process empowered better decision-making and ensured every marketing dollar was accounted for, driving stronger alignment and outcomes for Pizza Guys at both the corporate and franchise level.

The Results

Within just a few months, Pizza Guys saw a substantial increase in engagement across all paid social platforms. A direct result of our tailored, data-driven approach.

By customizing campaigns to address the unique needs of each store location, we unlocked new growth opportunities and enabled every franchise to track performance at a granular level.

Our team developed and implemented personalized monthly reports for each franchise holder, ensuring that actionable insights were at their fingertips and that every marketing dollar was accounted for. These reports quickly became a cornerstone of decision-making, evolving in real time to incorporate franchisee feedback and emerging trends.

With improved transparency and ongoing optimization, Pizza Guys confidently shifted from stagnant results to measurable, sustainable growth, empowering their internal team and franchisees with the clarity and control they needed to scale.

Want this level of success for your business?