How Lecavalier Cellars packed out their tasting room using paid social ads

Industry

Food & Beverage

Challenge

Lecavalier Cellars, a boutique winery in Newcastle, CA, wanted to drive foot traffic to their tasting room, grow their wine club membership, and increase local delivery orders. Their in-house efforts lacked consistency and weren’t reaching the right audience.

Results

Lecavalier already had a strong product and beautiful space. They just needed the right storytellers. By combining clear messaging, eye-catching creative, and targeted paid promotion, we turned casual browsers into loyal guests and customers.

Services Used

Paid Social, Influencer Marketing

lecel.com

37%

Increase In Bookings

22%

Increase In Memberships

12%

Increased Engagement

18,000+

New Views In 6 Months

We appreciate the time Two Trees has taken to get to understand what makes us different and what we are offering to the local community in Placer County and our region in general.

Tami Thompson

Marketing Director @ Lecavalier Cellars

About Lecavalier Cellars

Lecavalier Cellars is a boutique winery and tasting room located in Newcastle, California. Known for its premium wines and elegant, welcoming atmosphere, the brand focuses on delivering high-quality tasting experiences that highlight local character. With a growing presence in the Sacramento region, Lecavalier blends traditional craftsmanship with a modern approach to marketing and customer engagement.

The Challenge

Lecavalier Cellars had a beautiful tasting room, a great product, and a loyal local base—but growth had plateaued. They weren’t reaching enough new customers through organic social or local media. Walk-in traffic was unpredictable, wine club signups were slow, and paid efforts lacked direction. They needed a clearer strategy to boost brand awareness and increase in-person and online engagement—especially among a younger audience that values authenticity and experience.

The Solution

We launched a structured influencer marketing program that combined brand storytelling with performance media. Each quarter, we designed themed content “flights” focused on different aspects of the Lecavalier experience: ambiance, seasonal pairings, sustainability, and local events.

We brought in a mix of creators:

Local influencers to visit the tasting room and share in-the-moment experiences
Regional wine-focused influencers who could promote shipped products

The content was published as Instagram Reels and Carousels, with 12-month repurposing rights. High-performing posts were supported by paid Meta ads to extend reach and drive action. We tracked key metrics across bookings, deliveries, and social engagement to guide optimizations.

The Results

The influencer campaign quickly drove real-world impact. Tasting room bookings rose steadily, supported by a strong response to Reels and Carousel posts. Wine club signups increased, and Instagram engagement improved across the board.

Paid promotion behind the top-performing posts helped expand reach beyond the influencers’ organic audiences. The Lecavalier team also gained a full library of high-quality content they could use in future campaigns, reducing production costs moving forward.