In depth troubleshooting and advocating at Google for Marquee Advocacy Group

Industry

Law Firms

Challenge

Marquee Advocacy Group struggled in California’s hyper-competitive legal PPC market, where keywords like “personal injury lawyer” trigger fierce bidding and wild swings in metrics like CPC, impressions, and clicks. Automated bidding from Google and rival budget increases often caused sudden overages or invisibility. Their outdated, retrospective reporting meant they only spotted issues weeks later—resulting in wasted spend and unstable lead flow. They needed rapid detection and response to stay visible and cost-effective.

Results

With Two Trees PPC’s real-time dashboards and agile bid adjustments, Marquee gained immediate insight into competitor moves and market shifts. They could react in hours—whether raising bids or reallocating budget—ensuring consistent visibility even during bid surges. This strategic agility led to sharper budget decisions, steadier rankings, and a more reliable flow of quality leads. It also rescued internal staff from slow reporting routines, saving time and enabling a sharper focus on growth.

Services Used

Paid Search

marqueeadvocates.com

Conversion Rate

YEARS AS CLIENT

60%

Decrease in CPL

75%

Firm Growth

They work really hard and have been vital in helping me get the most out of my Google investment.

Shawn Azizollahi

Managing Partner @ Marquee Advocacy Group

About Marquee Advocacy Group

Marquee Advocacy Group is a California-based legal firm specializing in employment and personal injury litigation. Known for contingency-based representation and over $100 M recovered in settlements, Marquee combines client-first service with legal expertise.

The Challenge

Marquee Advocacy Group competes in one of the most cut‑throat PPC markets—California legal advertising. Keywords like “personal injury lawyer” and “employment attorney” face intense bidding, causing wild fluctuations in ad performance, including sudden spikes in CPC, drops in impressions, and erratic click-through rates. Google’s automated bidding can trigger large swings when rivals compete hard, making what worked yesterday useless today. Without real-time monitoring, Marquee would often react weeks after the damage was done—overspending during bid wars or losing visibility entirely. Their outdated reporting was slow and retrospective, and they lacked the agility to adjust bids or budgets quickly. That inconsistency threatened their lead flow and left them vulnerable in a highly volatile landscape.

The Solution

Two Trees PPC tackled these issues head‑on:

Upgraded monitoring & real-time alerts — rolled out dashboards via our proprietary systems, enabling instant insight into CPC, quality score, impressions, and spend.
Dynamic bid adjustments — structured rules and manual oversight to shift budget and bids within hours of performance shifts.
Landing page A/B testing — optimized key PPC pages with headlines, trust signals, and forms, raising conversion potential.
Transparent, month-to-month billing — propelled trust by avoiding long-term contracts and letting performance drive renewal.

The Results

With the new setup in place, Two Trees PPC transformed Marquee Advocacy Group’s campaigns through enhanced insight and rapid market response:

Instant insights into market shifts: Real-time dashboards gave the team visibility into sudden CPC spikes, impression drops, or competitor bid surges—no more waiting weeks for mid-month reports.
Swift, data-driven response: Upon seeing a competitor ramp up spend, the team adjusted bids, budgets, and creative within hours—maintaining top search presence even during competitor surges.
Strategic judgment on the fly: With fresh data in hand, the team moved budget into long-tail keywords or paused underperforming ones, minimizing waste and maximizing ROI.
Strengthened market leadership: By staying ahead of bid wars, Marquee secured a consistently visible position week after week—even as others paused or cut during high-cost periods.
Better budget allocation: Real-time clarity allowed Marquee to shift spend toward what worked—identified by keyword, match type, and landing page performance—resulting in more cost-effective lead generation.
Improved team efficiency: Marketing staff spent less time reacting to surprises and more time on proactive growth, while internal reporting burden dropped significantly.

In short, better insight + faster reaction = smarter budget decisions, steadier visibility, and consistently strong lead flow—even when competitors raced to dominate the market.