The Challenge
New Glory has always benefited from a team eager to represent and promote the brand, resulting in high energy and a steady stream of content across their social media platforms. However, with so many individual voices shaping their online presence, the messaging became fragmented and inconsistent, making it difficult for the brand to communicate a unified story to its audience.
Management recognized the need for a more strategic, streamlined, and professional approach to content creation and brand communication. Seeking to elevate the brand’s impact and cultivate a recognizable, cohesive voice online, New Glory’s leadership set out to partner with an experienced agency that could bring clarity, consistency, and strategic direction to all digital channels.
The Solution
We began by elevating New Glory’s visual identity through dynamic product photography, ensuring each image reflected the vibrant character and real flavors behind the brand. To do this effectively, we developed a comprehensive content calendar that accounted for their extensive lineup of seasonal releases and core favorites, bringing order and foresight to a fast-moving schedule.
Our team immersed themselves in the brewery environment, meeting frequently with staff to gather insights, ideas, and aspirations firsthand. This hands-on approach helped us authentically capture the unique energy, craft, and playful spirit that defines New Glory.
By weaving together vibrant visuals with a strategy that highlighted both their creative process and innovative beverage offerings, we achieved a consistent and compelling brand narrative—one that resonated with both loyal fans and new customers alike.
The Results
We really impressed ourselves with this one. By leading with a creative-first mindset and encouraging our team to draw authentic inspiration from both the product and, most importantly, the passionate people behind it, we were able to amplify and refine the strengths New Glory already possessed. Rather than completely overhauling their approach, our strategy focused on enhancing what made the brand unique, preserving its core while sharpening its impact.
The result was a dramatic surge in brand loyalty and engagement across both digital and retail channels. As the landscape became increasingly challenging for independent craft brewers, with several regional competitors shutting their doors, New Glory experienced growing demand and new opportunities.
The iconic Gummy Worms beer became a standout favorite, with more local bars requesting kegs and supermarkets expanding shelf space to stock a wider variety of New Glory offerings. The revitalized brand presence re-engaged loyal fans, drew in new audiences, and reinforced New Glory’s reputation as a creative, community-driven leader in the craft beverage space. Through this collaborative process, we delivered measurable gains in visibility, sales partnerships, and long-term market positioning for New Glory.
