High Quality Content
Engaging, high quality content, is what keeps your users on your website or social media presence. Not only does it improve your traffic numbers, it presents a great opportunity to communicate with your audience. This is your chance to build trust, educate the world about your product or service, but also take the opportunity to take a stance on a subject.
Content With Personality
Consumers are well trained to spot sales pitches and generic bot created content, this can harm your brand and lead to you being associated with spammy content. We create content that a real human has actually thought about and has real meaning and context. Wherever possible, we encourage our clients to talk about matters of substance and encourage conversation. It’s better to tackle an issue head on rather than skirt around it. But it also comes down to honesty and passion, if your content has this, it’s much more likely to make that connection with your reader.
A lot of business owners don’t see any value in running a blog, other than SEO gains. But a blog is your platform to develop your brand’s character. By opening up comments on blog posts, you’re also actively engaging with your audience. As long as you moderate the comments to cut down the noise, this can be a powerful tool in winning the trust of potential new clients.
Video is everywhere, if you’re not putting out some form of video content, you’re behind. This can be as simple as shooting on your phone and posting to social media, or as complicated as video podcasts. We recommend the best way for your brand to use video and if needed, we offer video production services at an hourly rate.
Podcasts are a popular medium for busy professionals who make time for personal development. Podcast listeners are typically more wealthy and educated, which makes it a great platform for high ticket sales. But it’s important to remember that podcasts aren’t a platform to sell directly. You’re building a loyal following, adding value with each podcast, never selling. The sales will come as you develop long term relationships with your listeners, who will start to see you as the authority in the industry.