Paid Social Agency That Turns Impressions Into Pipeline and Revenue
Two Trees is a paid social agency managing campaigns across Meta, LinkedIn, TikTok, YouTube, and streaming platforms for growth-focused businesses. We build social advertising systems that generate demand, retarget high-intent audiences, and measure every dollar against real business outcomes — not engagement metrics that look good but do not pay the bills.
Trusted by Companies Investing Over $25k Per Month In Paid Social
A serious level of investment needs non-stop attention to ensure the returns are obvious.
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Why Businesses Choose Two Trees for Paid Social
Social advertising is the most powerful demand generation channel available — and the most frequently mismanaged. Boosting posts, targeting broad audiences, and reporting on likes does not move the revenue needle. We build social campaigns with the same measurement rigor we bring to paid search: server-side tracking, CRM integration, and attribution connecting impressions to pipeline and closed deals.
Full-Funnel Social Strategy
We build campaigns covering every funnel stage — awareness, consideration, and conversion — with dedicated budgets, creative, and audiences for each. Top-of-funnel feeds mid-funnel retargeting, which drives bottom-funnel conversions. The system works as one connected machine.
Meta Conversions API and Server-Side Tracking
We deploy Meta CAPI through server-side GTM so your conversion data reaches Meta complete and unfiltered. This gives Meta’s algorithm the signal it needs to find your best customers — not a degraded, cookie-limited version of your audience.
Creative That Converts
We develop creative strategies rooted in testing, not guesswork. Static images, video, carousels, and UGC-style content are tested systematically with clear hypotheses, controlled variables, and performance data driving every decision.
Cross-Platform Management
We manage Meta, LinkedIn, TikTok, YouTube, Pinterest, and programmatic social from a single strategic framework. Budget allocation across platforms is based on performance data, not assumptions.
Paid Social Capabilities
We manage every element of paid social — strategy, creative, targeting, optimization, and measurement — across every major platform.
Full campaign management across Feed, Stories, Reels, Messenger, and Audience Network. Conversions API via server-side GTM for complete conversion visibility.
B2B campaigns targeting by job title, company, industry, and seniority. Sponsored Content, Message Ads, and Document Ads with ABM-style targeting.
Short-form video campaigns reaching younger demographics and early adopters. TikTok-native creative that feels organic while driving measurable outcomes.
In-stream, discovery, and Shorts campaigns building awareness and retargeting engaged audiences. View-through attribution connecting spend to pipeline.
Creative briefs, asset production, and structured A/B testing across formats. Every asset has a hypothesis, test plan, and benchmarks.
Real-time dashboards with platform performance alongside CRM-integrated pipeline metrics. Social spend tied to leads, opportunities, and revenue.
Paid Social Is the Most Powerful Demand Generation Channel — When Measured Correctly
The fundamental mistake most businesses make with paid social is measuring it the same way they measure paid search. Search captures existing demand, someone types a query and clicks an ad. Social creates demand. It puts your brand in front of someone who was not looking for you, builds interest, and brings them into your funnel. The metrics that matter are different, the funnel role is different, and the optimization approach is different. Agencies that treat social like search will always underperform.
The second challenge is measurement. Apple’s App Tracking Transparency, browser privacy restrictions, and platform attribution windows have made client-side social tracking unreliable. Server-side tracking through Meta CAPI and CRM-integrated attribution solve this by sending complete conversion data directly to the platforms, giving algorithms the signal they need to find your best customers. Without this infrastructure, Meta’s algorithm is optimizing with incomplete data — and your cost per acquisition pays the price.
What Changes When You Move Your Paid Social to Two Trees
Most of our clients ran social ads before they found us. Here is what they say is different now.
Likes don't show up on your P&L. Customers do. We optimize for the second one.
How We Work: From First Call to Consistent Growth
Hiring a marketing company should not feel like a leap of faith. Here is exactly what happens when you work with Two Trees, so there are no surprises.
- 01 Discovery and Audit
- 02 Strategy and Tracking Infrastructure
- 03 Launch and Optimization
- 04 Reporting and Strategic Reviews
Discovery and Audit
Every engagement starts with a deep dive into your business. We review your current marketing infrastructure, ad accounts, analytics setup, CRM configuration, and competitive landscape. We want to understand your revenue targets, your sales cycle, your highest-value customer segments, and where the gaps are. This is not a surface-level audit — we look at tracking accuracy, attribution models, landing page performance, and audience segmentation before we touch a single campaign.
Strategy and Tracking Infrastructure
Before we launch anything, we build the measurement foundation. That means deploying server-side tracking through Google Tag Manager, configuring Meta Conversions API, setting up enhanced conversions for Google Ads, and connecting your CRM so that offline outcomes feed back into the ad platforms. Most agencies skip this step because it is technical and time-consuming. We consider it the most important work we do, because without accurate data, every optimization decision is a guess.
Launch and Optimization
Once the infrastructure is in place, we launch campaigns with a clear test plan. We do not set and forget. Our team reviews performance daily, adjusts bidding strategies weekly, and runs structured creative and audience tests on a continuous cycle. You will hear from us proactively when something needs attention — not just in a monthly recap.
Reporting and Strategic Reviews
You get a real-time dashboard that shows exactly what your marketing spend is producing. On top of that, we hold regular strategy sessions to review results, align on priorities, and plan the next phase of growth. We treat these reviews as working sessions, not presentations. The goal is to make decisions together based on real numbers.
Your First 90 Days With Two Trees Paid Social
Week 1–2: Audit, Infrastructure, and Conversion API Deployment
We audit your existing social ad accounts across Meta, LinkedIn, TikTok, and any other platforms you are running on. We review campaign structure, audience targeting, creative performance history, pixel health, and conversion tracking accuracy. Then we deploy Meta Conversions API through a server-side GTM container, configure LinkedIn Insight Tag server-side where applicable, and connect your CRM so that offline outcomes — booked meetings, closed deals, signed contracts — feed back into the platforms as conversion events. Most agencies never touch this layer. We start here because Meta's algorithm is only as good as the data you give it, and right now it is probably optimizing with 20 to 30 percent of your conversion data missing.
Week 3–4: Funnel Architecture, Audience Strategy, and Launch
We rebuild your campaign structure around a full-funnel framework — dedicated campaigns for awareness, consideration, and conversion, each with its own budget, audiences, and creative strategy. We build your core audience architecture: first-party CRM lists, high-value lookalikes modeled on your best customers, retargeting segments based on site behavior and engagement depth, and exclusion lists that prevent budget waste on existing customers and unqualified traffic. Landing pages are audited and rebuilt where needed. Campaigns launch with a documented test plan covering audience hypotheses, creative variations, and bidding strategy by funnel stage.
Month 2: Creative Testing, Optimization, and First Full-Funnel Read
This is where the system starts producing real signal. We launch structured creative tests — static vs. video, long-form vs. short-form, UGC-style vs. branded, direct response vs. storytelling — with controlled variables so every test produces a clear winner and a clear reason why. Daily optimization begins: we shift budget toward top-performing audiences, pause underperformers, adjust frequency caps, and refine retargeting windows based on actual conversion lag data. You receive your first full-month performance report showing cost-per-lead and cost-per-acquisition by funnel stage, platform, and audience segment — all tied to CRM outcomes. We hold a live strategy session to review what the data reveals about which audiences and creative formats are driving real pipeline, not just engagement.
Month 3: Benchmark Lock, Scale Plan, and Cross-Channel Integration
By month three, we have reliable benchmarks: cost-per-lead by platform, cost-per-acquisition by funnel stage, creative win rates by format, and audience performance by segment. These become the baseline we optimize against for the next twelve months. We identify the audience and creative combinations with the most headroom for profitable scale and present a growth plan for the next quarter. If you are also running paid search, we connect the two systems — retargeting search visitors through social, feeding social engagement signals into search audience strategies, and building unified attribution that shows how the channels compound each other rather than competing for credit.
By day 90, you will know exactly what your social spend produces in revenue, which creative and audiences drive it, and where the next dollar of scale should go.
Industries We Specialize In
If you're serious about growth, and have marketing dollars to invest, we can work with any industry. Over the past 8 years, we have developed expert insights into the following industries, which allows us a quicker path to help you win.
Frequently Asked Questions
Have questions about working with a paid social specialist digital marketing agency? We've answered the ones we hear most from local business owners — from how we approach paid search strategy to what makes Two Trees different from the big-box agencies.
The right mix depends on your audience and goals. Meta works for nearly every business. LinkedIn is essential for B2B. TikTok and YouTube are strong for younger demographics and video-driven brands. We recommend based on performance data.
Most businesses we work with invest between $3,000 and $50,000+ per month in social ad spend. Budget depends on funnel volume goals, audience size, and platform mix. We provide recommendations during discovery.
CAPI sends conversion data server-to-server, bypassing browser limitations. This improves targeting accuracy, lowers cost per acquisition, and produces more reliable reporting.
Yes. We develop strategy, produce assets, and run structured tests. We work with your internal team or handle production entirely.
Cost-per-lead, cost-per-acquisition, ROAS, and pipeline contribution. CRM integration attributes social spend to actual customers and revenue.
Absolutely. LinkedIn and Meta are powerful B2B channels. We run LinkedIn campaigns targeting specific titles and companies, and Meta campaigns retargeting website visitors and lookalike audiences modeled on your best customers.