The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Latest

6 Best PPC Management Services for B2B Brands in 2026

Quick guide: 6 PPC management services for B2B lead generation Finding the right PPC management services partner can mean the difference between wasted ad spend and a pipeline ...

Mike Wisby / Jun 17, 2026
Mar 11, 2026

Questions to Ask a Digital Marketing Agency Before Hiring

The essential questions that separate good agency partners from costly mistakes. Organized by category so you know ...

Mike Wisby
Dec 24, 2025

Digital Marketing Company Sacramento: Local Expertise for 2026

In 2026, marketing is shaped by AI, immersive experiences, and “search everywhere” discovery—from visual and voice to ...

Mike Wisby
Dec 17, 2025

12 Must‑Know Server‑Side Tracking Features for Legal Marketers in 2026

Server‑side tracking is the most reliable way for law firms to implement paid‑ads measurement in 2026. Start by moving ...

Mike Wisby
Aug 19, 2025

Why Paid Search is the Best Strategy for Law Firm Growth

Mike Wisby | August 19, 2025

Mike Wisby
Aug 5, 2025

Building Trust at Scale: Lessons from High-Converting Campaigns

Want More Conversions? Start with More Trust. Let’s face it. Most leads don’t convert because they don’t trust you yet. ...

Mike Wisby
Jul 16, 2025

Beyond Black Friday: Holiday Marketing Opportunities You’re Missing

If Your Entire Q4 Strategy Hinges on Black Friday… We Need to Talk. Black Friday is loud, expensive, and brutally ...

Mike Wisby
Jun 20, 2025

The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart

Mike Wisby
Feb 15, 2025

Effective Marketing Solutions for Modern Businesses

Marketing today is more complex than ever, with businesses facing challenges like regulatory compliance and efficient ...

Mike Wisby
Sep 3, 2024

How Roofing Companies Use Digital Strategies to Boost Business Year-Round

As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the ...

Mike Wisby
Sep 1, 2024

7 Ways Data Insights Can Improve Your Digital Marketing Results

Understanding and utilizing data insights can significantly enhance your marketing strategies. This guide explores ...

Mike Wisby
May 11, 2024

Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb

Several members of our team bring experience from prominent newspaper and radio companies. So what we write here can be ...

Mike Wisby
Apr 28, 2024

The Growing Importance of CRMs in a Cookie-Free Marketing Landscape

In the fast-evolving digital marketing environment, the imminent shift away from third-party cookies poses significant ...

Mike Wisby
Apr 4, 2024

Maximizing PPC Results: Why Sacramento Businesses Need Expert Help

Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model ...

Mike Wisby
Mar 1, 2024

Introduction to BI Services and Digital Marketing

In the game of digital marketing, knowledge is power. That's where Business Intelligence, or BI services, enter the ...

Mike Wisby
Feb 9, 2024

The Complete Guide to Microsoft's Ad Extensions [2025 update]

If you’re not using Microsoft’s range of available ad extensions in 2025, you’re missing out! Ad extensions have ...

Mike Wisby
Dec 21, 2023

5 Essential Google Analytics Reports Every PPC Marketer Must Master

Understanding Pay-Per-Click (PPC) marketing and how to interpret Google Analytics reports is crucial to campaign ...

Mike Wisby
Dec 6, 2023

E-E-A-T: A Decisive Ranking Factor for SEO Success

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is essential for ...

Mike Wisby
Dec 1, 2023

Announcing Live Sports Streaming Ads

SACRAMENTO, CA: Two Trees PPC is thrilled to announce the launch of our cutting-edge streaming TV ad packages for live ...

Mike Wisby
Nov 26, 2023

5 Effective Digital Marketing Strategies for Senior Living Communities

Discover 10 powerful digital marketing strategies specifically designed to boost visibility and engagement for senior ...

Mike Wisby
Nov 22, 2023

Top 5 Pay-Per-Click Strategies for Tech Firms

Pay-per-click (PPC) advertising can be a game-changer for tech firms looking to boost their online visibility and drive ...

Mike Wisby
Nov 8, 2023

Cultivating Traffic: Strategies for Boosting Your Website Visitors

In the vast digital landscape, a website's success hinges on its ability to attract and retain visitors. As the virtual ...

Mike Wisby
Oct 18, 2023

Three Easy and Reliable Ways to Check Your Website's Google Rankings

In the world of digital marketing, few metrics hold as much importance as your website's Google rankings. A high ...

Mike Wisby
Oct 4, 2023

The Power of Keywords: A Beginner's Guide to SEO

In the vast landscape of the internet, where millions of websites compete for attention, keywords are the compass ...

Mike Wisby
Sep 20, 2023

The Role of Artificial Intelligence in Marketing

In the fast-paced world of digital marketing, staying ahead of the curve is imperative. One of the most transformative ...

Mike Wisby