Mike Wisby
Questions to Ask a Digital Marketing Agency Before Hiring
The essential questions that separate good agency partners from costly mistakes. Organized by category so you know exactly what to cover. 20 expert-vetted questions across 5 ...
Digital Marketing Company Sacramento: Local Expertise for 2026
In 2026, marketing is shaped by AI, immersive experiences, and “search everywhere” discovery—from visual and voice to social, marketplaces, and chat. For Sacramento businesses, a ...
12 Must‑Know Server‑Side Tracking Features for Legal Marketers in 2026
Server‑side tracking is the most reliable way for law firms to implement paid‑ads measurement in 2026. Start by moving pixels to a secure tag server, connect Conversions APIs for ...
Why Paid Search is the Best Strategy for Law Firm Growth
Why Paid Search is the Best Strategy for Law Firm Growth Mike Wisby | August 19, 2025
Building Trust at Scale: Lessons from High-Converting Campaigns
Want More Conversions? Start with More Trust. Let’s face it. Most leads don’t convert because they don’t trust you yet. And who can blame them? They’ve seen the hype, the ...
Beyond Black Friday: Holiday Marketing Opportunities You’re Missing
If Your Entire Q4 Strategy Hinges on Black Friday… We Need to Talk. Black Friday is loud, expensive, and brutally competitive. Brands flood inboxes, CPMs skyrocket, and timelines ...
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
Effective Marketing Solutions for Modern Businesses
Marketing today is more complex than ever, with businesses facing challenges like regulatory compliance and efficient lead generation. This article will outline effective ...
How Roofing Companies Use Digital Strategies to Boost Business Year-Round
As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the off-season. This fluctuating workload can be challenging to ...
7 Ways Data Insights Can Improve Your Digital Marketing Results
Understanding and utilizing data insights can significantly enhance your marketing strategies. This guide explores seven powerful ways leveraging data can transform your digital ...
Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb
Several members of our team bring experience from prominent newspaper and radio companies. So what we write here can be backed up with real-life experience. While their employees ...
The Growing Importance of CRMs in a Cookie-Free Marketing Landscape
In the fast-evolving digital marketing environment, the imminent shift away from third-party cookies poses significant challenges and opportunities. As browsers like Google Chrome ...
Maximizing PPC Results: Why Sacramento Businesses Need Expert Help
Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model where businesses pay a fee every time someone clicks on ...
Introduction to BI Services and Digital Marketing
In the game of digital marketing, knowledge is power. That's where Business Intelligence, or BI services, enter the field. Think of BI as the strategist, analyzing data to make ...
The Complete Guide to Microsoft's Ad Extensions [2025 update]
If you’re not using Microsoft’s range of available ad extensions in 2025, you’re missing out! Ad extensions have several significant advantages: they can increase your CTR ...
5 Essential Google Analytics Reports Every PPC Marketer Must Master
Understanding Pay-Per-Click (PPC) marketing and how to interpret Google Analytics reports is crucial to campaign success. These reports provide valuable insights into how your ads ...
E-E-A-T: A Decisive Ranking Factor for SEO Success
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is essential for maintaining online visibility and relevance. E-E-A-T, which stands ...
Announcing Live Sports Streaming Ads
SACRAMENTO, CA: Two Trees PPC is thrilled to announce the launch of our cutting-edge streaming TV ad packages for live sporting events, launching on December 1st 2023.
5 Effective Digital Marketing Strategies for Senior Living Communities
Discover 10 powerful digital marketing strategies specifically designed to boost visibility and engagement for senior living communities.
Top 5 Pay-Per-Click Strategies for Tech Firms
Pay-per-click (PPC) advertising can be a game-changer for tech firms looking to boost their online visibility and drive targeted traffic to their websites. But to achieve the best ...
Cultivating Traffic: Strategies for Boosting Your Website Visitors
In the vast digital landscape, a website's success hinges on its ability to attract and retain visitors. As the virtual storefront of the modern age, your website serves as the ...
Three Easy and Reliable Ways to Check Your Website's Google Rankings
In the world of digital marketing, few metrics hold as much importance as your website's Google rankings. A high ranking on Google can significantly impact your online visibility, ...
The Power of Keywords: A Beginner's Guide to SEO
In the vast landscape of the internet, where millions of websites compete for attention, keywords are the compass guiding users to their desired destinations. Understanding what ...
The Role of Artificial Intelligence in Marketing
In the fast-paced world of digital marketing, staying ahead of the curve is imperative. One of the most transformative forces reshaping the landscape is Artificial Intelligence ...
Content Evolution: SGE Strategies and Pitfalls
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. If you're a content creator or website owner, you've probably heard about Google's SGE ...