Mike Wisby
Questions to Ask a Digital Marketing Agency Before Hiring
The essential questions that separate good agency partners from costly mistakes. Organized by category so you know exactly what to cover. 20 expert-vetted questions across 5 ...
Digital Marketing Company Sacramento: Local Expertise for 2026
In 2026, marketing is shaped by AI, immersive experiences, and “search everywhere” discovery—from visual and voice to social, marketplaces, and chat. For Sacramento businesses, a ...
12 Must‑Know Server‑Side Tracking Features for Legal Marketers in 2026
Server‑side tracking is the most reliable way for law firms to implement paid‑ads measurement in 2026. Start by moving pixels to a secure tag server, connect Conversions APIs for ...
Why Paid Search is the Best Strategy for Law Firm Growth
Why Paid Search is the Best Strategy for Law Firm Growth Mike Wisby | August 19, 2025
Building Trust at Scale: Lessons from High-Converting Campaigns
Want More Conversions? Start with More Trust. Let’s face it. Most leads don’t convert because they don’t trust you yet. And who can blame them? They’ve seen the hype, the ...
Beyond Black Friday: Holiday Marketing Opportunities You’re Missing
If Your Entire Q4 Strategy Hinges on Black Friday… We Need to Talk. Black Friday is loud, expensive, and brutally competitive. Brands flood inboxes, CPMs skyrocket, and timelines ...
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart
Effective Marketing Solutions for Modern Businesses
Marketing today is more complex than ever, with businesses facing challenges like regulatory compliance and efficient lead generation. This article will outline effective ...
How Roofing Companies Use Digital Strategies to Boost Business Year-Round
As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the off-season. This fluctuating workload can be challenging to ...
7 Ways Data Insights Can Improve Your Digital Marketing Results
Understanding and utilizing data insights can significantly enhance your marketing strategies. This guide explores seven powerful ways leveraging data can transform your digital ...
Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb
Several members of our team bring experience from prominent newspaper and radio companies. So what we write here can be backed up with real-life experience. While their employees ...
The Growing Importance of CRMs in a Cookie-Free Marketing Landscape
In the fast-evolving digital marketing environment, the imminent shift away from third-party cookies poses significant challenges and opportunities. As browsers like Google Chrome ...
Maximizing PPC Results: Why Sacramento Businesses Need Expert Help
Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model where businesses pay a fee every time someone clicks on ...
Introduction to BI Services and Digital Marketing
In the game of digital marketing, knowledge is power. That's where Business Intelligence, or BI services, enter the field. Think of BI as the strategist, analyzing data to make ...
The Complete Guide to Microsoft's Ad Extensions [2025 update]
If you’re not using Microsoft’s range of available ad extensions in 2025, you’re missing out! Ad extensions have several significant advantages: they can increase your CTR ...
Announcing Live Sports Streaming Ads
SACRAMENTO, CA: Two Trees PPC is thrilled to announce the launch of our cutting-edge streaming TV ad packages for live sporting events, launching on December 1st 2023.
5 Effective Digital Marketing Strategies for Senior Living Communities
Discover 10 powerful digital marketing strategies specifically designed to boost visibility and engagement for senior living communities.
YouTube Advertising and the Five Benefits it Can Provide Your College
In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, Instagram, and even LinkedIn all having some form of video content ...
Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer
Hiring a marketing agency versus an in-house individual for your marketing needs involves a range of factors to consider. Both options have their own set of benefits and ...
Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition
In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online advertising, particularly through Google Ads, offers an ...
7 Proven Strategies for Effective Google Ads Management
Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns. Here's a comprehensive guide to Google Ads Management with ...
What Should You Do About Negative Reviews?
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money. That said, no business can make every customer ...
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition of a conversion – a ...
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or they can hire a full-time employee. In this article, you’ll ...
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone can really ...