The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Latest

Google’s AI Search Guidance Is a Warning About Bad SEO Advice

Google just handed business owners a way to separate real SEO strategy from AI-search gimmicks.

Patty Senecal / Jul 1, 2026
Oct 18, 2023

Three Easy and Reliable Ways to Check Your Website's Google Rankings

In the world of digital marketing, few metrics hold as much importance as your website's Google rankings. A high ...

Mike Wisby
Oct 4, 2023

The Power of Keywords: A Beginner's Guide to SEO

In the vast landscape of the internet, where millions of websites compete for attention, keywords are the compass ...

Mike Wisby
May 3, 2023

Why a Slow and Steady Approach to SEO is Essential

It's no secret that having an online presence is key to success in today's digital world. But building a strong, ...

Mike Wisby
Mar 9, 2023

How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as ...

Mike Wisby
Jan 31, 2023

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is ...

Mike Wisby
Dec 6, 2022

Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. ...

Mike Wisby
Oct 25, 2022

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s ...

Mike Wisby
Jul 28, 2022

Small Business Local SEO – The Good, The Bad, and How to Improve

Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them ...

Celia Coughlin-Surridge
Jul 2, 2021

Optimizing Content for Better First Impressions

It is a psychological fact that human beings are prone to making split-second decisions based on little more than ...

Cecilia Qu'in
Mar 24, 2021

Optimizing Video Content for Immediate SEO Results

The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial ...

Cecilia Qu'in
May 9, 2019

What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)

In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing ...

Kayla Bryant