Search Engine Optimization

Backlinks & Technical SEO

Why Are Backlinks Important?

Search engines like Google, Bing and Yahoo are looking for signals that your website is a trusted resource of knowledge. One of the best ways to prove this is to have other trusted websites link out to your content. But you can’t just get your link on any website you like – you need a strategy to secure multiple placements over a wide network of trusted websites.

Backlinks to your website are especially valuable for SEO because they communicate to search engines that others find your content credible. Search engines don’t just look at the content of the page – they also look at the number of links pointing to your page from external websites as well as the quality of those external websites. Typically, the higher the quality of sites that link to you, the more likely you are to rank well in search results.

After search engines crawl the pages of your website, they extract the content of your pages and add it to their indexes. So, it’s important to identify what keywords you need to rank for and intelligently use the correct anchor text and content in your outreach to third party websites.

Organic Keyword Research

Organic search is a very valuable channel for marketing. There are over 3 billion searches just on Google! By using the best tools in the industry, we perform a full audit on your current website and look at your top competitors. With this data, we can identify what keywords you should be ranking for, and monitor progress over time in our rank tracker.

Keywords are not just singular words, they can also be phrases, the best of which signal the highest of intent to use or buy your product or service. It’s not realistic to expect to rank highly for every term, so it’s important in our strategy to determine the highest priority keywords and optimize towards that.

Guest Posts

Writing guest posts is an effective way to attract different readers and communicate trending ideas to people across the globe. A great way of getting a high quality link to your website is to write content in the form of guest blog posts for high ranking websites within your industry.

Guest blogging is great for industries with associations or events where subject-level experts are invited to discuss their expertise. This also works well for plumbers, non-profits, eCommerce operations – pretty much any business can benefit from this!

We work with a close network of trusted partners to place content either for high domain rankings, or for maximum exposure, depending on what your goal is.

Technical SEO

The other side of being optimized for search engines is the basic technical setup on your actual website. Ultimately, technical SEO improves your website’s search visibility. This means your images are correctly tagged, and you’re using H1 and H2 headlines correctly. Other technical setup processes could include meta tags, JavaScript, meta tags, and much more.

You should be maximizing every opportunity you can to clearly demonstrate what your page is about to the search engines. After all, it’s just script crawling your page and you need to spell it out to make sure you’re being given the credit for all your hard work.

Search Engine Optimization at Two Trees PPC

We take a holistic approach to your SEO, formulating custom plans within your complete digital marketing program. Click here to get an instant quote. Results for SEO usually only show after 6 months of a new strategy, which is why we recommend adding in a PPC strategy to boost traffic while SEO improvements seed.

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