Why does your senior living community need marketing?
Marketing is an essential aspect for any senior living community looking to attract potential residents and their families. A well-rounded marketing plan for a senior living community may include various strategies like digital marketing, SEO, blogging, print advertising, and social media promotion. It may also involve using senior living marketing technology to automate tasks and even seeking assistance from a specialized marketing company. However, marketing your community can be demanding and time-consuming.
Guide to effective senior living community marketing
This comprehensive guide will provide you with a complete understanding of effective senior living community marketing, covering everything from SEO to community outreach and beyond. You'll gain insight into key marketing terms specific to senior living communities, learn how to develop a marketing plan, and discover how to measure your efforts. Additionally, you'll find valuable statistics to help inform your marketing decisions, industry insights, best practices, and the top marketing technology and tools to utilize for senior living communities.
Is marketing necessary for senior living communities?
Marketing your senior living services is vital for the growth and success of your community. It is an effective way to consistently attract and retain residents.
Senior living community marketing terminology
Before delving into planning and execution, it is important to grasp the fundamentals of senior living community marketing. We have compiled a convenient list of the most important marketing terms you should know.
While there are numerous other marketing terms you can explore, this concise list serves as a great starting point, especially for those new to marketing in this sector.
Marketing leads
A marketing lead refers to a potential resident or family member for your community. It encompasses more than just website visitors. A person becomes a marketing lead once they take an action that demonstrates their interest in contacting you. This can include filling out an "Inquire Now" form, calling your community, or providing their contact information in another manner.
Conversion rate
Your conversion rate measures the percentage of people who visit a specific webpage or ad and eventually convert into leads. You can track the conversion rate of a single page or your entire website. Additionally, you can assess how well your intake process converts leads into residents.
Call-to-action (CTA)
A call-to-action, or CTA, is a clear request for site visitors or leads to take the next step towards becoming residents. This can be in the form of a button leading to your "Inquire Now" form or a button within a paid ad that directs back to your website.
Landing pages
A landing page is a website page designed to prompt visitors to take a specific action, such as clicking a link, filling out a form, scheduling a tour, or making a phone call.
Search engine optimization (SEO)
Search engine optimization, also known as SEO, is the process of optimizing your website to rank higher in search engine results for relevant keywords. Keywords are the words or phrases that represent the core topics around which you build your webpages. For instance, if you manage a senior living community in Santa Cruz, you may want to target a keyword phrase like "Santa Cruz Senior Living."
In simple terms, these keywords are the search terms entered by internet users on platforms like Google. To make sure your webpage is deemed relevant by search engines, your chosen keyword, along with semantically similar variations, should be strategically placed in key locations throughout your content.
Return on investment (ROI)
Return on investment, or ROI, is a performance metric that holds significant importance in various business areas, especially marketing. To ensure the growth and profitability of your senior living community, you must ensure that your marketing initiatives generate favorable returns on investment.
Pay-per-click (PPC)
Pay-per-click, commonly known as PPC, is an effective online advertising model that allows advertisers to pay a set amount whenever a visitor to their website clicks on their ad. This dynamic approach ensures that you only pay for actual engagement with your advertisement, maximizing your return on investment and driving targeted traffic to your senior living community's website.
Benefits of using Two Trees PPC for your senior living community marketing
We know the ins and outs of the senior living community industry!
With over 6 years experience working with some of Northern California's biggest known brands, Two Trees has a deep understanding of the senior living community industry's specific requirements, including compliance with regulations and the unique needs of residents and their families. This expertise ensures that we can accomplish the job without any potential issues, allowing you to trust us completely.
We help you connect with more potential residents efficiently
Reaching new residents requires significant time and resources. With community managers and staff already facing many responsibilities, it's essential to streamline the process of attracting potential residents. By taking on this challenge, Two Trees enables senior living communities to optimize their efforts and focus on providing quality care and services.
We enhance the growth of your senior living community by amplifying your online visibility
By utilizing a combination of search engine optimization, paid advertising, and content marketing strategies, we have the ability to significantly boost your senior living community's online presence. As a result, you will not only attract a larger base of potential residents and their families, but also experience substantial growth in your community. Additionally, as your community grows, our expertise in senior living management software can provide you with invaluable support and guidance.
