The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Nov 10, 2020

3 Key Components to Smart Mobile Design

There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing ...

Cecilia Qu'in
Oct 9, 2020

7 Common On-Page SEO Mistakes and How to Avoid Them

If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about ...

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Sep 22, 2020

The Efficiency of Facebook Ads

Don’t follow the crowd, let the crowd follow you.”

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Aug 21, 2020

A Nation Divided

How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it ...

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Jul 26, 2020

The Power of the A/B Test: Part 2

5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC) ...

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Jul 14, 2020

The Power of the A/B Test: Part 1

7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern ...

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Jun 10, 2020

Long Tail Keywords: How Can They Positively Affect Your Business?

If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be, ...

Cecilia Qu'in
Jun 5, 2020

How Data Can Help Your Business Grow

Data is one of the most important resources you should use to grow your business. Without the good information that ...

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Jun 1, 2020

Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility

The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the ...

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May 15, 2020

Adapting to the New Normal: How to Optimize Your Digital Recovery Plan

I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such ...

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Apr 30, 2020

How to Create an Effective Call to Action

Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your ...

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Apr 26, 2020

So, You Finally Launched Your Campaign. Now What?

No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your ...

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Apr 15, 2020

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.

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Apr 6, 2020

The Importance of a Strong Brand Image for Marketing

Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a ...

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Apr 4, 2020

Why Smart Mobile Design Is Key to Your Marketing Success

There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage ...

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Mar 26, 2020

Marketing 101: Where Do You Begin?

There is nothing more deceptive than an obvious fact.

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