
What Is AEO and Why It Matters
AEO is short for Answer Engine Optimization—an evolution of SEO designed for engines like Google SGE, ChatGPT, Gemini, and Perplexity.
It focuses on structuring your content and site data so it can be cited, summarized, and surfaced directly in AI-driven answers. AEO helps ensure your brand stays visible in a zero-click, AI-assisted search environment.