Your customers are asking ChatGPT, Perplexity, and Google's AI Overviews the questions they used to type into search. Generative Engine Optimization is how your business becomes the answer those tools give: structured, cited, and named. We measure it, build it, and prove it.
We're running it for clients and reporting the citations. The mechanics aren't magic: AI systems reward structure, authority, and machine-readable facts. That happens to be infrastructure work, and infrastructure work is what we do.
Engagements start with an AI visibility audit: what ChatGPT, Claude, Perplexity, and Google AI Overviews actually say when asked about your category, your competitors, and you. You see the baseline before you spend a dollar improving it.
Schema markup, entity optimization, and machine-readable content architecture are the backbone of GEO. We've been building structured data into client sites for years, back when the only reader was Googlebot.
The foundations overlap and the tactics diverge. Running them separately means paying twice and shipping contradictions. We run one content and authority strategy that serves both.
GEO is young and anyone promising you 'ranking #1 in ChatGPT' is selling something that doesn't exist. We'll tell you what's proven, what's promising, and what's noise, and price the work accordingly.
Not a bag of tricks. Five workstreams that make your business legible, credible, and citable to AI systems.
What AI tools currently say when your customers ask about your category, your city, and you by name.
Who gets cited instead of you, and what those sources have that yours don't.
The high-value questions your buyers actually ask AI tools, mapped to the content that should answer them.
Monthly re-audits across ChatGPT, Claude, Perplexity, and AI Overviews, so movement is measured, not vibes.
Making your business a well-defined entity: consistent names, facts, and relationships everywhere machines look.
Organization, Service, FAQ, and industry-specific markup that turns your pages into machine-readable facts.
Wikipedia-adjacent sources, industry databases, and profiles that AI systems treat as ground truth.
Cleaning up the contradictory names, addresses, and descriptions that make machines distrust you.
Pages structured so a direct, quotable answer leads and the depth follows. AI systems lift what's liftable.
Original statistics, definitions, and comparisons. AI cites sources that say something specific.
Systematic coverage of the question space in your category, marked up so machines can parse it.
Updating existing pages for the way retrieval systems chunk, embed, and select content.
Coverage in the publications AI systems already trust. A mention in a trusted source is a vote you can't fake.
Bylines, quotes, and profiles that attach named expertise to your brand entity.
The third-party review footprint that AI tools check before recommending anyone.
Deep, connected coverage of your niche so retrieval treats you as the source, not a source.
Traffic and leads from AI surfaces, separated and tracked in your analytics and CRM.
How often you're named across your query set versus competitors, trended over time.
The same tracking infrastructure behind our paid media work, so GEO outcomes tie to revenue.
The field changes fast. We adjust the plan on evidence, and tell you when we're wrong.
For twenty years the deal was simple: rank on page one, get the click, win the customer. AI-assisted search breaks that deal. When ChatGPT or Google's AI Overview answers the question directly, there is no page one. There's an answer, the handful of sources it cites, and everyone else.
You can't rank in an AI answer. You can only be trusted by it. That means being the most legible, consistent, and cited authority in your space, so that when a model retrieves sources to answer a buyer's question, yours is the one it reaches for. The businesses doing this work now are compounding an advantage that will be expensive to buy later.
SEO got you found. GEO gets you recommended. The businesses that invest now will own the answers later.
This is the same bet we made on server-side tracking: do the unglamorous infrastructure work before it's urgent. That bet paid for our clients then. We're making it again, in the open, with measurement attached.
| Most agencies | Two Trees | |
|---|---|---|
| The pitch | “Rank #1 in ChatGPT” | Grow your citation share across a defined query set, measured monthly |
| The baseline | None. Work starts immediately, results unverifiable | A documented audit of current AI answers before any work begins |
| The work | Keyword stuffing with new vocabulary | Entity optimization, structured data, citable content, and authority signals |
| Relationship to SEO | Sold as a replacement, cannibalizes existing rankings | Built on the same foundations, one strategy serving both |
| Measurement | Screenshots of a good answer, cherry-picked | Citation share trends, AI referral traffic, and CRM-tied leads |
The same three-stage framework as everything we run, tuned for a channel that's still being invented.
AI visibility audit across the major platforms, entity and structured data review, and query mapping. You get a documented baseline of who AI tools recommend today, and a prioritized gap list.
Schema deployment, entity cleanup, answer-first content on the highest-value questions, and the authority work that earns citations. Every change is tied to a query it's meant to move.
Monthly answer re-audits show what moved. We double down on the content and citation patterns that earn mentions, expand the query set, and keep the reporting tied to leads, not vanity.
The work ranges from a structured-data sprint to a full authority program, and pretending one price fits both would be the kind of thing we make fun of other agencies for. The audit comes first, the scope comes from the audit, and you'll see the number before anything starts.
“The ongoing support has resulted in a significant growth in business for the firm, earning them a strong ROI. Two Trees PPC continues to be a solid, dependable partner. Their openness to ideas and willingness to incorporate feedback are valued characteristics”Roland Tiemann @ Tiemann Defense
GEO matters most where buyers ask high-stakes questions and one recommendation wins the deal. That describes every industry we serve.
Signed-case attribution, intake-quality tracking, and campaigns built for plaintiff-side growth.
Long consideration cycles, family decision-makers, and tour-to-move-in tracking.
Compliant campaigns for firms where a single client relationship is worth six figures.
Policy-level attribution and lead quality controls in one of the most expensive auctions online.
Multi-location budget pacing, store-level reporting, and creative that stays on brand at scale.
Tribal and commercial resort operations, from player acquisition to occupancy campaigns.
Higher-quality bids and recruiting pipelines for firms competing on reputation.
The questions we hear most from marketing leaders trying to separate the real discipline from the buzzword.
Generative Engine Optimization (GEO) is the practice of structuring your digital presence so AI-powered tools like ChatGPT, Claude, Perplexity, and Google AI Overviews cite and recommend your business when answering the questions your customers ask. It spans structured data, entity optimization, citable content, and the authority signals AI systems use to decide which sources to trust.
SEO optimizes your website to rank in traditional search results. GEO optimizes your entire digital presence to be cited in AI-generated answers. They share foundations, like technical health, quality content, and authority, but GEO adds strategies around structured data, entity consistency, and machine-readable facts. There's no ranking in an AI answer: you're either a trusted source it cites or you're absent.
We run a baseline audit: the questions your buyers actually ask, put to ChatGPT, Claude, Perplexity, and Google AI Overviews, with the answers and citations documented. Most businesses are surprised twice, first by how often the tools are asked about their category, and second by who's being recommended instead of them.
No, and nobody honest can. AI systems don't sell placement and their retrieval changes constantly. What we can do is measurably grow your citation share: make your business more legible, more consistent, and more cited across the sources these systems trust, and show you the movement in monthly re-audits. Treat any guarantee in this space as a red flag.
Structured data and entity fixes can influence answers within weeks because they change what machines can read immediately. Authority building, which drives durable citations, compounds over months. We baseline in month one, expect first measurable movement by the 60-to-90-day re-audit, and treat GEO as a program, not a project.
Yes. Traditional search still drives most discovery, and AI systems lean heavily on sources that already demonstrate the authority SEO builds. GEO is the next layer of search visibility, not a replacement for the current one, which is why we run them as one strategy rather than selling you the same content work twice.
The audit is the honest starting point: your buyers' questions, put to the major AI platforms, answers documented, gaps prioritized. If the answers already name you everywhere it counts, we'll tell you to save your money.