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Organic & Paid Social Media Strategy

Social media is no longer just about visibility—it’s a core part of how B2B brands generate demand, nurture trust, and drive qualified pipeline.

At Two Trees PPC, we help you get real results from platforms like LinkedIn, Instagram, Facebook, YouTube, and TikTok by combining organic content strategy with conversion-optimized paid campaigns.

Whether you’re looking to boost reach, improve engagement, or generate more leads, our social media strategies are built to align with your audience, brand voice, and business goals. And everything we do is trackable, testable, and designed for impact.

Top Social Media Talent At Two Trees
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Our Platform Expertise

We plan and manage campaigns across LinkedIn, Facebook, Instagram, Threads, YouTube, BlueSky, X and TikTok—selecting platforms based on where your audience is most active.

We balance organic content and paid promotion to maximize reach and results.

 

Social Creative That Works

Your creative is often the difference between being ignored and being remembered. We build social creative designed to stop the scroll and start the conversation. That means visuals that match platform behavior, copy that aligns with your buyer’s pain points, and formats that match campaign goals—whether it’s lead generation, remarketing, or top-of-funnel engagement.

We tailor creative for each platform—LinkedIn, Facebook, Instagram, YouTube, and TikTok—while maintaining message consistency and brand voice. Our creative process includes iterative testing, A/B comparisons, performance tracking, and continuous improvement based on audience behavior and engagement data. Every asset is designed to move users closer to conversion without relying on gimmicks or guesswork.

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Content Calendar & Posting Strategy

We build structured content calendars tailored to your brand and buyer journey. Our team manages publishing cadence, audience engagement, and performance measurement.

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Results for B2B and Professional Services

B2B companies face unique challenges in social media marketing—longer sales cycles, niche audiences, and the need to demonstrate expertise rather than just capture attention.

We've helped SaaS companies, consultants, and service-based businesses grow qualified followers, improve reach with decision-makers, and drive conversions through highly-targeted paid campaigns.

Whether you're focused on LinkedIn for account-based marketing or testing creative formats on Instagram and YouTube, our approach is grounded in performance data and platform-native best practices

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Frequently asked questions

What platforms do you manage for social media marketing?

We manage both organic and paid social media campaigns on LinkedIn, Facebook, Instagram, YouTube, Reddit, BlueSky, X and TikTok. Each platform is selected based on where your target audience spends time and what aligns best with your campaign goals—whether that’s brand awareness, lead generation, or account-based targeting.

What’s the difference between organic and paid social media?

Organic social media refers to content you publish on your brand’s social channels to build community, engagement, and brand awareness. Paid social media involves advertising spend to promote posts, run conversion campaigns, or target specific audiences. We combine both to create a full-funnel strategy that builds trust and drives measurable results.

Can social media marketing work for B2B companies?

Yes. Social media is a powerful channel for B2B brands to reach decision-makers, showcase expertise, and generate leads. Platforms like LinkedIn are ideal for B2B targeting, and we use advanced segmentation and content strategy to ensure your message resonates with the right audiences at each stage of the buyer journey.

How do you measure the success of social media campaigns?

We measure performance based on clear, goal-driven metrics such as engagement rate, reach, cost per lead, conversion rate, and ROAS (return on ad spend). You’ll have access to live dashboards and weekly updates so you always know what’s working—and where we’re optimizing.

Do you provide the creative or just manage the ads?

We do both. Our team creates platform-optimized ad visuals, post copy, headlines, and CTA variations based on audience insights and best practices. We also handle campaign setup, audience testing, budget allocation, and performance reporting so you can focus on results—not execution.