We manage Meta, LinkedIn, and TikTok for businesses spending $10,000 or more a month. Ad creative, video edits, and audience strategy are part of the fee, and every account runs on Conversions API tracking so the platforms optimize on real outcomes instead of whatever survived the browser.
iOS privacy changes gutted the pixel data these platforms learn from, and creative wears out faster than most agencies produce it. We built the engagement around fixing both.
Meta's own guidance is clear: pixel-only tracking misses conversions it can no longer see. We run the Conversions API alongside server-side tracking so the algorithm learns from complete data, including what happens after the click.
Monthly creative production and a standing creative review are built into every engagement. New concepts ship on a schedule, fatigue gets caught in the data, and you're never paying a separate invoice for the ads themselves.
Cheap leads are easy on social. We connect your CRM so lead quality flows back into the platforms, and campaigns optimize toward the people who actually become customers.
The fee is a published percentage of spend. Business Manager, pixel, and every audience we build live in your name. If we ever part ways, you lose nothing but us.
Five disciplines, one team. Expand each to see what's actually included.
Facebook and Instagram, from prospecting through remarketing, on full-funnel measurement.
The expensive platform done economically: tight audiences, lead gen forms, and CRM-verified quality.
Native-feeling creative and spark ads for brands whose buyers scroll here, tested before scaled.
Budget allocated by measured performance, not by whichever platform's rep called last.
Server-side event delivery to Meta and beyond, deduplicated against the pixel, audited monthly.
Clean event architecture with the parameters that matching and optimization actually use.
Closed deals from your CRM fed back to the platforms so bidding learns what a customer looks like.
Cost-per-lead through cost-per-customer in one dashboard, tied to pipeline, not platform vanity metrics.
Statics, carousels, and placement-specific designs produced in-house for your brand.
Short-form video edits and motion creative, built for sound-off scrolling.
A standing review of what's fatiguing and what's next, driven by the performance data.
Hooks and headlines tested in structured rounds, not rewritten on gut feel.
First-party lists, lookalikes, and layered interest audiences, refreshed as the data matures.
Sequenced follow-up by funnel stage, with frequency caps that respect your prospects.
CRM segments synced for suppression, expansion, and lookalike seeding.
Job titles, industries, and account lists where they work, contact-level workarounds where they don't.
Built in your name with the right access structure. You hold the keys from day one.
Feed configuration and maintenance for dynamic ads that stay accurate.
One accountable account lead, one hands-on-keyboard specialist. You know both by name.
Performance, spend, and next moves in plain numbers, on a cadence you set.
When Apple's privacy changes landed, Meta's own tools lost sight of a huge share of conversions. The platforms adapted by leaning harder on machine learning, which means the advertiser feeding the algorithm the most complete data wins the auction. Most agencies responded by lowering expectations. The fix was infrastructure: Conversions API, server-side tracking, and first-party data pipelines.
The second quiet failure is creative. Social algorithms reward freshness, and audiences burn through concepts in weeks. Agencies that charge separately for creative produce it slowly, because every new ad is a new invoice conversation. Ours is included, so the only question in the creative review is what the data says to make next.
On paid social, the algorithm is the media buyer. Your job is to feed it better data and better creative than your competitors do. That's the entire engagement, and it's why both are included.
We run the same server-side measurement stack on social that we run on search, which means your Meta campaigns learn from closed revenue, not just pixel fires. It's the unglamorous work, and it's the difference.
| Most agencies | Two Trees | |
|---|---|---|
| Tracking | Pixel only, degrading since iOS 14 | Conversions API plus server-side tracking, deduplicated and audited |
| Creative | Billed separately, produced quarterly | Included in the fee, produced monthly, reviewed against fatigue data |
| Optimization signal | Leads, regardless of quality | CRM-verified customers, fed back to the platforms |
| Pricing | Custom quote plus creative line items | Published percentage of spend, creative included, on our pricing page |
| Account ownership | Agency Business Manager you'll never see | Your Business Manager, your pixel, your audiences, from day one |
The same three-stage framework runs every engagement. What changes is what we find in your account.
Discovery on your offer, margins, and customer value. Then the measurement layer: Conversions API, server-side tracking, CRM connection, and a Business Manager structure you own. Creative strategy starts here too, before a dollar is spent.
Campaigns go live with a full opening creative set and clean event data. We test audiences and concepts in structured rounds, kill what fatigues, and report performance against cost-per-customer, not clicks.
Winning audiences and concepts get more budget, new platforms get tested against the same bar, and the creative engine keeps feeding the machine so growth doesn't stall on stale ads.
Management fees are a published percentage of your ad spend: 20% on a 6-month term, 17% at 12 months, 15% at 18. Creative is included. Move the slider on our pricing page and you'll see your exact number before we've ever spoken.
“We had a great experience working with Two Trees. The team really listened to what we needed, communicated clearly throughout the process, and delivered everything on time. What stood out most was that they took the time to get to know our brand, understand our goals, and think about who our customer really is. Their work felt thoughtful, intentional, and aligned with what we were trying to accomplish. We truly appreciate their partnership and would absolutely recommend them.”Tiffany Haberman @ New Glory Craft Brewery
Paid social works when lead quality is measured past the form fill. These are the industries where we do it.
Signed-case attribution, intake-quality tracking, and campaigns built for plaintiff-side growth.
Long consideration cycles, family decision-makers, and tour-to-move-in tracking.
Compliant campaigns for firms where a single client relationship is worth six figures.
Policy-level attribution and lead quality controls in one of the most expensive auctions online.
Multi-location budget pacing, store-level reporting, and creative that stays on brand at scale.
Tribal and commercial resort operations, from player acquisition to occupancy campaigns.
Higher-quality bids and recruiting pipelines for firms competing on reputation.
The questions we hear most from marketing leaders and owners evaluating a paid social agency.
A paid social agency plans, creates, and manages advertising on platforms like Meta, LinkedIn, and TikTok. At Two Trees that includes audience strategy, ad creative and video production, campaign management, and the measurement layer underneath: Conversions API setup, server-side tracking, and CRM integration so campaigns optimize toward customers instead of cheap leads.
Yes. Static, carousel, video, and GIF creative is produced in-house as part of the engagement, with a monthly creative review built into the schedule. We include it because creative is the biggest performance lever on social, and creative that's billed separately gets made too slowly to keep up with fatigue.
We work with businesses spending $10,000 or more per month. Below that, paid social spends most of its budget in the learning phase and never gets to the part where it works, and we'd rather say that up front than take the retainer. The right number above $10K depends on your offer, sales cycle, and how much lead volume your team can work.
The Conversions API sends conversion events from your server directly to Meta instead of relying only on the browser pixel, which loses events to iOS privacy settings, ad blockers, and cookie restrictions. More complete event data means better optimization and more accurate reporting. We deploy it alongside the pixel with deduplication, as standard, on every account.
It depends on who buys from you and how. Meta has the broadest reach and strongest optimization. LinkedIn wins for high-value B2B where job title matters. TikTok works when your buyers are genuinely there and the creative feels native. We'll tell you which mix fits in the first call, including if the honest answer is only one of them.
Yes, always. We build or restructure Business Manager in your name, and every pixel, audience, catalog, and piece of creative belongs to you. If we ever part ways, you keep the entire account infrastructure and its learning history. Agencies that hold these hostage are creating leverage, not value.
Send us your goals and current numbers. We'll tell you what we'd change, what it costs, and whether paid social is even the right lever for you right now. If it's not, we'll say so on the first call.