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Brand Positioning & Go-to-Market Strategy

We help B2B companies clarify their identity, align internal teams, and enter the market with a plan that drives traction. Whether you're launching a new brand, entering a new vertical, or refining your market fit, we give your strategy the structure it needs to perform.

Kalli Dean Branding Expert
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Why Strategic Planning Matters

Without a clear brand and go-to-market strategy, even well-funded campaigns fall flat. Strategic planning brings alignment between product, marketing, and sales. It gives your team clarity on who you serve, how you solve problems, and what differentiates you from competitors. Our clients often come to us with great products but unclear messaging — we fix that first so your marketing has a foundation that works.

What Our Framework Includes

Our positioning and GTM framework covers every critical step:

  • Audience and persona research

  • Competitive and market analysis

  • Unique value proposition and messaging hierarchy

  • Channel planning and tactical roadmap

  • Internal rollout and feedback loops

This ensures your team has a clear, validated message and a coordinated plan to take it to market.

Hannah Howell Two Trees PPC Branding Expert

How We Help You Launch Right

We guide your team from idea to execution. That includes planning pre-launch assets, mapping internal and external communications, and building creative that aligns with your messaging. We help run launch campaigns, test positioning, and collect feedback so you can adjust quickly and improve over time. Our process is iterative, collaborative, and built for fast-moving B2B teams.

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Common Challenges We Solve

We specialize in solving the strategic problems that stall momentum:

  • Confusing or inconsistent brand messaging

  • Disconnect between sales and marketing teams

  • Unclear ICP or value proposition

  • Lack of internal alignment on positioning

  • Missed opportunities during product or feature launches

We don’t just give you a strategy — we make sure it’s implemented and working.

Kayla Bryant Solving Challenges

Frequently asked questions

What is brand positioning and why does it matter?

Brand positioning defines how your business is perceived in the market and what sets it apart from competitors. It matters because clear, consistent positioning helps customers understand your value and makes your messaging more effective across all channels—from sales to advertising.

What’s included in a go-to-market (GTM) strategy?

A go-to-market strategy typically includes customer research, competitive analysis, messaging frameworks, channel selection, and a tactical launch plan. At Two Trees PPC, we tailor every GTM plan to your business goals, product lifecycle stage, and internal resources.

How long does it take to develop a brand strategy and GTM plan?

Most projects take 4 to 8 weeks, depending on scope. We start with discovery workshops and stakeholder interviews, then move into strategy development, refinement, and final rollout planning. Timelines are always customized based on your needs.

Can you help with both the strategy and the launch execution?

Yes. We don’t just create the strategy—we help implement it. From internal rollout plans and campaign creative to paid media setup and launch calendars, we stay with you through every stage to ensure the launch goes smoothly.

Who is this service best suited for?

This service is ideal for B2B companies launching a new product, entering a new market, or undergoing a rebrand. We’ve worked with SaaS firms, service providers, and manufacturing companies that needed clear messaging and a strategic go-to-market plan.

Get an honest assessment of your branding strategy.

Schedule a complimentary one-hour assessment with our CEO. Receive transparent, expert insights at no cost.

Schedule A Brand Strategy Call