Paid media is one of the fastest ways to scale qualified traffic and generate demand—but only when it’s built on strategy, not guesswork.
At Two Trees PPC, we manage performance-focused campaigns across Google, YouTube, LinkedIn, Meta, Amazon, and more.
We combine smart targeting, transparent reporting, and constant optimization to deliver real business results—like lower cost-per-lead, higher pipeline velocity, and measurable ROI.
We continuously optimize campaigns using a mix of keyword data, audience insights, creative testing, and bid strategies. Our process includes weekly adjustments, A/B testing, and full-funnel attribution reviews.
We are also on top of the latest AI tools and features such as AI Max in Google Ads.
We manage high-performance campaigns across:
Our mix of paid media will depend on the needs determined in our initial GTM assessment and your overall budget.
You get real-time access to your campaign dashboards and ad platforms. No black box. We track conversions, cost-per-lead, and return on ad spend (ROAS) so you always know what’s working.
We work with growth-focused B2B companies that want to drive real performance from paid media but run into common roadblocks like:
Low lead quality despite decent traffic
You're getting clicks, but not from the right people. We fix targeting, ad messaging, and landing page alignment to attract qualified buyers—not just visitors.
Lack of visibility into ad spend and ROI
If you can’t see where your money is going, it’s hard to optimize. We give you full access to every ad account, campaign, and performance dashboard.
Inconsistent results from agency partners
Many agencies offer generic setups and slow communication. We operate with full transparency, weekly check-ins, and a performance-first mindset.
Ineffective campaign structure or scaling issues
Whether you're overspending on branded terms or stuck at a performance plateau, we restructure accounts to support scale and funnel optimization.
Missing or broken conversion tracking
We audit and fix tracking so every lead, form fill, or phone call is tied to spend—often integrating directly with your CRM or HubSpot setup.
Poor creative or low-performing ad copy
Ad fatigue kills performance fast. We produce fresh, tested creative across platforms, tuned to match each audience segment and funnel stage.
We manage paid media campaigns across all major digital advertising platforms, customized to your goals and audience. These include:
Google Ads – Search, Display, YouTube (video pre-roll and in-feed)
LinkedIn Ads – B2B targeting by job title, company size, industry
Meta Ads – Facebook and Instagram for paid social and retargeting
Streaming TV (CTV/OTT) – Programmatic video ads on platforms like Hulu, Roku, and Amazon Fire
Amazon Ads – Sponsored products and display ads within the Amazon ecosystem
Native Display – Ads that blend with editorial content across major publisher sites
Digital Out-of-Home (DOOH) – Targeted display ads on connected screens in real-world locations
Every platform is selected based on where your audience spends time, your campaign objective (brand awareness, lead gen, sales), and your ideal cost-per-lead or ROAS goals. We provide full transparency and reporting across every channel.
Our approach is built for performance, not fluff. We focus on business outcomes—like qualified leads and return on ad spend (ROAS)—instead of vanity metrics like impressions or clicks. Here’s what sets us apart:
Full transparency – You get direct access to ad platforms, not just reports.
Real-time dashboards – Track performance live with metrics that matter.
Weekly strategic input – We adjust campaigns continuously based on results, not monthly cycles.
No long-term contracts – We prove value every month or you’re free to go.
Channel-agnostic strategy – We recommend the platforms that work for your audience, not just the ones we prefer.
We partner closely with your internal team and treat your goals like our own. That’s why clients stay with us.
You don’t need a massive budget—but you do need a smart one. We typically recommend a minimum of $10,000/month in ad spend across platforms. This allows us to:
Test and optimize multiple ad creatives and audience segments
Run campaigns across multiple funnel stages (awareness, consideration, conversion)
Collect enough performance data to make confident decisions
Smaller budgets can work for tightly targeted campaigns, but scaling performance takes room to test and learn. We’ll always match the budget to your business goals and expected return.
Yes. Accurate tracking is the foundation of performance marketing—and we handle the full setup for you. This includes:
Google Tag Manager configuration
Conversion tracking setup in Google Ads, Meta, and LinkedIn
CRM and HubSpot integration for lead attribution
First-party tracking alternatives (for post-cookie compliance)
Custom dashboards to track cost-per-lead, ROAS, and pipeline impact
We don’t just track clicks—we show you what turned into revenue.
Most campaigns begin showing traction—like lead form fills or demo requests—within the first 30 days. That said, full optimization takes time. Here's what to expect:
Week 1–2: Campaign setup, ad creative, landing page alignment
Week 3–4: Initial learning phase, early lead generation, first A/B tests
Day 30–90: Performance tuning, scaled spend, consistent results
Time to results varies by industry, audience size, and how much testing we can do. Our clients typically see the strongest return by month 2 or 3, with consistent gains from there.
Schedule a complimentary one-hour assessment with our CEO. Receive transparent, expert insights at no cost.
