Engineering firms and contractors grow on two pipelines: the projects worth bidding and the people to build them. We run paid media, SEO, and CRM-integrated campaigns for both, so your firm gets found by better clients and better candidates, and can prove which marketing dollar produced each.
Projects go to firms the buyer already trusts, and talent goes to companies people have heard good things about. Both are marketing problems that most firms leave to chance.
We integrate your CRM with server-side tracking, so inquiries and RFQs are followed through to proposals and awarded work. You see which channels produce projects worth winning, not just form fills from tire-kickers.
The talent shortage is a marketing problem wearing an HR badge. We run recruiting campaigns with the same rigor as demand campaigns: targeted audiences, honest employer messaging, and cost-per-qualified-applicant tracked by role.
Project galleries, expert content, coverage in trade media, and the review footprint buyers quietly check. When your firm's name comes with credibility attached, you bid from the shortlist instead of fighting onto it.
A homeowner searching for a contractor and a developer shortlisting an engineering partner are different markets entirely. Campaigns, budgets, and benchmarks stay separated by segment, so neither subsidizes the other invisibly.
Growing a firm takes more than a website refresh. Every service below runs on the same CRM-connected measurement, so both pipelines read in real numbers.
High-intent project and service searches, plus recruiting campaigns, each tracked to qualified outcomes.
Explore Paid Search →LinkedIn for commercial credibility and recruiting, Meta for residential demand, with creative included.
Explore Paid Social →Service and market pages, project content, and local visibility that put your firm in the consideration set.
Explore SEO →When owners and GCs ask AI tools who to shortlist, structured data and authority work put your firm in the answer.
Explore Generative Engine Optimization →Trade media coverage and expert positioning that build the reputation your bids arrive wrapped in.
Explore Digital PR →Regional visibility on streaming TV and premium inventory for the markets you want to own.
Explore Programmatic & CTV →HubSpot structured for long project cycles: opportunity stages, bid tracking, and pipeline your PMs will use.
Explore HubSpot CRM Management →Engineering and construction run on reputation, and for decades reputation traveled by referral. It still does, but the referral now gets verified online before anyone calls: the owner Googles the firm, the developer checks the project portfolio, the GC's estimator looks for evidence you've done this kind of work. Firms with thin digital presence lose shortlists they never knew existed, and they usually blame the market for it.
The same dynamic runs the talent side. Skilled trades and experienced engineers are the scarcest resource in the industry, and candidates research employers exactly the way clients research firms. Companies that market to talent, with real employer messaging and campaigns tracked to qualified applicants, hire faster and cheaper than the ones posting to job boards and hoping. Two pipelines, one discipline.
You don't lose bids you weren't shortlisted for. You just never hear about them. Visibility is how you find out how much work was actually available.
We run both pipelines on the same measurement backbone we build in every industry: server-side tracking, CRM integration, and reporting that ties spend to awarded work and accepted offers. Your operations run on proof. Your marketing should too.
| Most agencies | Two Trees | |
|---|---|---|
| The metric | Website traffic and brochure downloads | Qualified RFQs, awarded work, and cost per hire |
| Recruiting | Job boards and hope | Targeted campaigns tracked to qualified applicants by role |
| Segments | Commercial and residential blended | Separate campaigns, budgets, and benchmarks per segment |
| Reputation | A website last touched three years ago | Project content, trade coverage, and reviews built deliberately |
| Attribution | Nobody knows where the good projects came from | CRM-connected tracking from first click to awarded work |
The same three-stage framework runs every engagement. What changes is your project mix.
Discovery on your project types, margins, markets, and hiring needs. Then the measurement layer: server-side tracking, CRM integration, and conversion definitions for both pipelines, qualified RFQs on one side, qualified applicants on the other.
Demand campaigns go live by segment and service line, recruiting campaigns by role. Reputation work starts in parallel: project content, reviews, and trade visibility. Performance reads in RFQ quality and applicant quality, reviewed with your team.
The data shows which markets, services, and channels produce awarded projects and accepted offers at acceptable cost. Those scale. Geographic expansion gets tested against the same bar, with the numbers deciding.
Paid media fees are a published percentage of ad spend, and SEO packages are listed with exact monthly deliverables. Firms we work with typically invest $10,000 or more a month in ad spend per channel. It's all on the pricing page, before you've spoken to anyone.
The questions we hear most from principals, business development leads, and the HR managers stuck with the hiring problem.
Yes, because referrals are now verified online before anyone calls. Marketing doesn't replace your referral network, it stops the leaks in it: the owner who Googled you and found a thin site, the developer who couldn't find evidence of relevant projects, the shortlist you never made. Visibility converts the reputation you've already earned into the at-bats it deserves.
Yes, and we treat it as a campaign discipline, not a job posting. Recruiting campaigns get targeted audiences by role and geography, honest employer messaging, dedicated landing pages, and tracking to qualified applicants and hires. Firms competing for scarce talent with real marketing consistently out-hire the ones relying on job boards, and the cost-per-hire math usually settles the argument.
With CRM-connected attribution built to survive the cycle. Inquiries and RFQs are tracked through proposals to awarded work, so a project that closes eight months after the first click still credits the channel that started it. Long cycles are where browser-based tracking quietly fails, and where our server-side infrastructure earns its keep.
As two different markets, because they are. Commercial buyers and homeowners search differently, decide differently, and are worth different amounts, so campaigns, budgets, landing pages, and benchmarks stay separate by segment. Blending them is the most common structural mistake we find in this industry's ad accounts, and unblending is usually an early win.
Usually both, sequenced by your situation. Paid search produces inquiries fast and proves demand in a market. SEO and reputation content compound into durable shortlist presence. If budget forces a choice, we'll model your project values and markets and give you a straight recommendation, including the timeline each channel realistically needs.
Our paid media management is a published percentage of ad spend with a $10,000 monthly minimum per channel, and SEO packages run $2,999 to $5,999 a month with counted deliverables. All of it is on our pricing page. Against typical project values in this industry, one incremental awarded project usually reframes the entire budget conversation, and that's the math we'll do with you first.
Send us your services, markets, and hiring needs. We'll tell you where the visibility gaps are on both pipelines, what fixing them costs, and what your CRM needs to support real attribution. If your reputation is already carrying you everywhere it should, we'll say so.