Two Trees PPC is a law firm marketing agency built for attorneys who are tired of agencies that report on clicks instead of cases. We manage millions in ad spend across personal injury, family law, criminal defense, and more — with full-funnel tracking from first click to signed client. Click below to see for yourself how much you might be wasting.
We audit 3–5 law firm ad accounts per month. The same problems show up every single time.
Your current agency sends you a PDF full of impressions and CTR. But you still can't answer the question that matters: how many of those clicks became signed retainers? Without conversion tracking that connects ad platforms to your intake process, you're flying blind.
Many agencies use Google's automated bidding out of the box — Performance Max, broad match everything, no negative keyword lists. These defaults serve Google's revenue goals, not your firm's. Legal CPCs run $50–$150+. Every wasted click is a consultation you paid for but will never get.
State bar advertising rules vary by jurisdiction and restrict claims about results, specializations, and testimonials. Generic agencies write ad copy that gets disapproved — or worse, exposes your firm to ethics complaints. Legal marketing requires an agency that understands both the platform rules and the bar rules.
Anonymized per client agreements, but the numbers are real. Every metric is pulled directly from ad platform and CRM data.
Use these to evaluate whether your current campaigns are performing at, above, or below industry averages.
| Practice Area | Avg. CPC (Google) | Avg. Cost Per Lead | Lead-to-Client Rate | Target ROAS |
|---|---|---|---|---|
| Personal Injury | $75–$150+ | $150–$400 | 10–20% | 3–6× |
| Family Law | $20–$60 | $75–$200 | 15–25% | 4–8× |
| Criminal Defense | $30–$80 | $80–$250 | 12–22% | 3–5× |
| Estate Planning | $15–$45 | $50–$150 | 18–30% | 5–10× |
| Immigration | $15–$50 | $40–$120 | 15–28% | 5–10× |
| Employment Law | $25–$70 | $80–$220 | 10–18% | 3–6× |
* Benchmarks reflect 2024–2025 data across U.S. markets. Actual performance varies by geography, competition, and campaign maturity. Figures represent Google Search campaigns; LSA and Meta benchmarks differ. Two Trees clients consistently outperform these ranges after 90 days of optimization.
Every service connects back to one outcome: more signed clients at a lower acquisition cost.
Campaigns across Google Search, Local Service Ads, Display, and YouTube — optimized for case value, not vanity metrics.
Social campaigns for practice areas with longer consideration cycles — estate planning, family law, immigration — using interest and life-event targeting.
Most law firms lose 20–40% of conversion data to browser privacy changes. We fix that with server-side infrastructure.
Organic visibility that compounds over time, reducing your long-term dependency on paid media. Practice area pages, location pages, and thought leadership.
Close the loop between marketing and signed retainers. We connect your ad platforms to your intake pipeline so you know which campaigns produce cases.
Your ads are only as good as where they land. We build and test dedicated landing pages for every campaign and practice area.
Every engagement follows a structured methodology designed for high-stakes verticals where wasted spend has real consequences.
They are an extension of my in-house team. The level of transparency and depth of reporting we get is unlike any agency we've worked with before.
Director of Marketing — Fortis Solutions Group (Two Trees client since 2021)
Straightforward answers to the questions we hear most from managing partners and marketing directors evaluating agencies.
We'll audit your current ad accounts, tracking setup, and landing pages — then show you exactly where the gaps are. No sales pitch. Just data.
