The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Latest

3 Digital Marketing Trends You’ll Need to Invest In

If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by social media. With millions upon millions of user accounts ...

Cecilia Qu'in / Feb 25, 2022
Feb 12, 2022

Quick SEO Fixes You Can Apply RIGHT NOW

With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing ...

Cecilia Qu'in
Feb 10, 2022

Choosing Perfect Hashtags, and How to Use Them

With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to ...

Cecilia Qu'in
Jan 28, 2022

Hashtags: What Exactly ARE They?

When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to ...

Cecilia Qu'in
Jan 22, 2022

Marketing Hacks: Social Media Setup Made Easy

Are you content with where you are as a business? Most people don’t need social media to live, but business owners ...

Cecilia Qu'in
Jan 15, 2022

Marketing Hacks: SEO-Friendly URLs

There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked ...

Cecilia Qu'in
Jan 8, 2022

How to Streamline Your Business for Improved Visibility

The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because ...

Cecilia Qu'in
Dec 4, 2021

Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales

With 2021 coming to a close, business owners across the nation are more eager than ever to make those sales. With so ...

Cecilia Qu'in
Nov 23, 2021

Addressing Common Objectives: The Secret to Exceeding Sales Goals

You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we ...

Cecilia Qu'in
Nov 4, 2021

The Trouble with Check Out Bumps

The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course. ...

Cecilia Qu'in
Oct 16, 2021

5 Key Factors of Branding Psychology

Why do some brands thrive while others fail? Why are some businesses able to cut through the noise, earning thousands ...

Cecilia Qu'in
Sep 13, 2021

Create Meaningful Connections with Google Ads

There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world ...

Cecilia Qu'in
Aug 20, 2021

Optimize Your Landing Page for Immediate SEO Results

No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our ...

Cecilia Qu'in
Aug 6, 2021

Are You Using This PPC Tactic in Your Advertising Strategy?

We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet ...

Cecilia Qu'in
Jul 23, 2021

5 Common PPC Mistakes

No matter how many years you’ve invested into the building of your business, human error is something to be expected. ...

Cecilia Qu'in
Jul 9, 2021

What Can I Do to Optimize My PPC Budget?

No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. ...

Cecilia Qu'in
Jul 2, 2021

Optimizing Content for Better First Impressions

It is a psychological fact that human beings are prone to making split-second decisions based on little more than ...

Cecilia Qu'in
Jun 4, 2021

Adapting to the World of NOW with Conversational Marketing

Every business owner – every single one of us – has tempted the impossible fantasy that we might one day be able to ...

Cecilia Qu'in
May 13, 2021

7 Steps to Avoid Privacy Breaches on Facebook

When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital ...

Cecilia Qu'in
Apr 15, 2021

Data Privacy and Protection: It All Boils Down to Consent

As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and ...

Cecilia Qu'in
Mar 24, 2021

Optimizing Video Content for Immediate SEO Results

The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial ...

Cecilia Qu'in
Mar 7, 2021

Display Ads: The Purpose of Retargeting Tactics

Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:

Cecilia Qu'in
Feb 18, 2021

Display Ads: The Psychological Effects of Color in Advertising

It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on ...

Cecilia Qu'in
Jan 24, 2021

3 Simple Steps to Kickoff Your Annual SEO Audit

After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may ...

Cecilia Qu'in
Dec 17, 2020

Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally

So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all ...

Cecilia Qu'in