How It Works
We follow a 4-phase process: Define, Establish, Execute, and Optimize.
In the Define stage, we map out goals and define what success looks like.
During the Establish phase, we establish KPIs and build out reporting dashboards and tracking.
In the Execute phase, We launch the campaign and watch the results of our tests.
Finally, in the Optimize phase, we continuously learn from the data your campaign produces and constantly update and refine our strategy to ensure optimal results.
Fully Managed For You
Full Platform Access
We're a trusted partner, not just another vendor. As we're not incentivized by making you spend more on ads, we'll advise you on the correct level of spend for your goals.
Two Trees PPC provides industry leading reporting and analytics data. We meet with our clients at least monthly to discuss how things are going.
Two Trees PPC was founded by two friends in 2017 under the shade of two large trees outside of a marketing agency they worked for in Sacramento, CA. The idea was to start a marketing company that didn’t charge a percentage of ad spend, and ease pressure off of the sales department who felt the constant strain to get clients to spend more than they needed.
Two Trees PPC was born when we signed our first contract with an attorney who was looking to improve the quality of his Google Search campaign. We won that contract by simply answering his call and being fully transparent from the start. We quickly discovered that this would be the key to our success — being highly responsive and available, while also being fully transparent about all costs the client will incur.
In 2018, we moved into our office in Midtown Sacramento, offering a place for business owners to meet with us and formulate strategies to optimize their advertising spend while developing targeted audiences that make sense.
2019 was a year of huge growth for Two Trees PPC. In October 2019, CEO Michael Wisby spoke at the B2B Expo in Los Angeles, which resulted in two new clients from outside of the Sacramento region. The company also expanded its office space to accommodate a conference room and additional workstations for the growing team.
2020 presented some challenges, including COVID-19. But through our fixed rate pricing structure, we were able to help our clients navigate the pandemic, pausing ads where needed to reduce spend. We have also been there for our partners, helping them to re-open their businesses responsibly and to provide a boost in online advertising to complement their re-opening efforts.
Two Trees PPC were hard at work throughout the pandemic, creating a new podcast called MarketPlay. The revolutionary podcast entertains business owners and provides much needed comic relief, while at the same time, educating them about what major brands have been doing to respond to both the pandemic and Black Lives Matter movement. Two Trees PPC have also been committed to keeping their employees on payroll and hiring new employees to help assist with the re-opening process for small businesses.
Two Trees PPC only uses an in-house team to manage your Google Ads account, and you'll be speaking directly with the people working on your account.
We realize there are a million Digital Marketing Agencies out there, and yes - they all promise the world. We are different in a few ways:
1. We customize every strategy to your business goals — we don't have you jump through hoops to get the help you need.
2. We separate your actual ad spend and the management fee for our time. That way, we aren't incentivized to have you spend more than you need to on ads.
3. We don't bother you and take up all your time. No one likes constant communication unless it's needed. We don't make you sit through hours of meetings — you should be spending time on what makes your business special.
Testing and optimization are standard practice at Two Trees PPC. When running Video and Display ads, we suggest various versions of creative to ensure we give the Google algorithm enough data to work with. With Search, we segment out your targets into highly specific Ad Groups, of which each has 3 separate ads and a responsive search ad that pulls in a huge variety of headlines and descriptions.
Each month, we review the effectiveness of these ads and remove ones that aren't working, as well as add in new copy and creative to keep optimizing.
This question really has no simple answer. Success really depends on your business goals. We work with you while setting up campaigns to define these goals. These are then set as conversions. So, success is more than CTR (Click Through Rate) — it's all about how many conversions you're getting, and how much each conversion costs compared to previous months.
We provide monthly reporting for every client, and also the option of a live reporting dashboard which you can log into at anytime to check on your KPIs.
We agree our pricing before starting work. The base price for Google Ads Management is $2,000 per month.
A solid marketing mix is how most businesses see success, but tracking effectiveness is important. We always suggest advertising where your ideal audience are at. But the rule of 7 suggests that a target will be more likely to become a client if they interact with you over 7 different mediums. Within Google Ads, we see a huge increase in conversions when running retargeting display alongside a search campaign. Also when running display ads, running Instagram and Facebook remarketing ads increase conversions and branded searches. Digital marketing is extremely integrated, and we have the tools and skills to manage a fully integrated campaign for your company.
Google Ads is a very easy to use platform, so why can't you just manage your own ads? Well the answer here is - you can! You're not hiring us to provide a service you can't do yourself. What you're hiring is an experienced team to take the task off your long list of to dos. With our in-house team, you're also benefiting from years of experience. We have over $5M in annual Google Ads spend mangement under our belt, so we know how to spot immediate ways to eliminate wasted ad spend.
In order to fully optimize Digital Marketing campaigns, we need to ensure the page ads are directing to are high quality, fast loading, and have an effective way to collect lead details. We have the ability to create and host pages for a small additional fee, or we request to have full access to your hosted pages to ensure our tracking pixels can be placed.