GOOGLE ADS MANAGEMENT THAT GROWS YOUR BUSINESS
Two Trees PPC has managed over $20M in Google Ad spend, so we’ve learned a thing or two on what works and what doesn’t.
We partner with businesses of all sizes to help them optimize their ad spend and get the most possible return out of their Google Ads budgets.
We know the fastest path to return on investment is to make data-driven decisions. Simply put, we let the results dictate our actions, not our opinions!
Our in-house team of analysts and strategists monitor your Google Ads campaigns daily, and each week implement optimizations to squeeze every possible conversion possible from the budget.
When you work with Two Trees PPC, you’re working with some of the industry’s most respected minds. We’re also dedicated to transparency and efficiency. As a result you’ll benefit from the following:
The Two Trees PPC™ Process
First, we need to learn about your business goals and identify opportunities that would be a good starting focus for targeting.
With us both on the same page, we map out goals and look at the best targets and copy for ads as well as the keywords that will get traction.
This is where we build out the campaigns in Google Ads and link Google Analytics, Tag Manager and any other tracking tools needed.
Before we do a full scale launch, we’ll want to thoroughly test all tracking and landing pages, then launch for 2 weeks at a reduced budget.
After the tests show some promising results, we are ready to fully launch your campaign, time to put the foot on the gas and watch the returns.
This is an ongoing process that never ends. Even when things appear to be going great, we’re always looking at opportunities to tweak for bigger ROI.
Who are we?
Two Trees PPC has been in business since 2017, and was established to give small to medium sized business the transparency they deserve when it comes to their marketing budget.
Since then we’ve worked hard to grow our business by working hard for our clients. We’ve grown at a remarkable rate since 2017. In 2021, we project 300% growth over 2020, in which we saw 200% growth from 2019.
Do you outsource your work?
Never! Two Trees PPC only uses an in-house team to manage your Google Ads account, and you’ll be speaking directly with the people working on your account.
How are you different than other marketing agencies?
We realize there are a million Digital Marketing Agencies out there, and yes – they all promise the world. We are different in a few ways:
1. We customize every strategy to your business goals – we don’t have you jump through hoops to get the help you need.
2. We separate your actual ad spend and the management fee for our time. That way, we are NEVER incentivized to have you spend more than you need to on ads.
3. We don’t bother you and take up all your time. No one likes constant communication unless it’s needed. We don’t make you sit through hours of meetings – you should be spending time on what makes your business special.
4. Our turnaround times are the best in the industry, we don’t over-complicate procedures and just get the job done on time and within budget.
Do you A/B test ads?
Testing and optimization are standard practice at Two Trees PPC. When running Video and Display ads, we suggest various versions of creative to ensure we give the Google algorithm enough data to work with. With Search, we segment out your targets into highly specific Ad Groups, of which each has a responsive search ad that pulls in a huge variety of headlines and descriptions.
Each month, we review the effectiveness of these ads and remove elements that aren’t working, as well as add in new copy and creative to keep optimizing.
What do you consider success?
This question really has no simple answer. Success really depends on your business goals. We work with you while setting up campaigns to define these goals. These are then set as conversions. So, success is more than CTR (Click Through Rate) – it’s all about how many conversions you’re getting, and how much each conversion costs compared to previous months.
Will I get performance reports?
We provide monthly reporting for every client, and also the option of a live reporting dashboard which you can log into at anytime to check on your KPIs.
How much does this cost?
We agree our pricing before starting work. The base price for Google Ads Management is $1,500 per month.
Do you recommend a specific type of ad?
A solid marketing mix is how most businesses see success, but tracking effectiveness is important. We always suggest advertising where your ideal audience are at. But the rule of 7 suggests that a target will be more likely to become a client if they interact with you over 7 different mediums. Within Google Ads, we see a huge increase in conversions when running retargeting display alongside a search campaign. Also when running display ads, running Instagram and Facebook remarketing ads increase conversions and branded searches. Digital marketing is extremely integrated, and we have the tools and skills to manage a fully integrated campaign for your company.
Why do I need management?
Google Ads is a very easy to use platform, so why can’t you just manage your own ads? Well the answer here is – you can! You’re not hiring us to provide a service you can’t do yourself. What you’re hiring is an experienced team to take the task off your long list of to dos. With our in-house team, you’re also benefiting from years of experience. We have over $10M in annual Google Ads spend mangement under our belt, so we know how to spot immediate ways to eliminate wasted ad spend.
Do you manage landing pages too?
In order to fully optimize Digital Marketing campaigns, we need to ensure the page ads are directing to are high quality, fast loading, and have an effective way to collect lead details. We have the ability to create and host pages for a small additional fee ($320 per page), or we request to have full access to your hosted pages to ensure our tracking pixels can be placed.