Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.
There, I said it. For years, that sentence would have been the whole blog post. Now I need a few hundred more words to explain why I was wrong, and why I was also kind of right.
September 24, 2024, marks the launch of a new competitor to the paid search scene, TikTok Search Ads Campaign. Not to ...
*This article has been updated as of June 11, 2026. If there is one thing marketers know in 2026, it is that discovery ...