FOUNDER / CEO
As one of the 2021 Sacramento Business Journal's 40 under 40, and board member with the local chapter of the Better Business Bureau. Michael has been recognized as a strong business leader, committed to the success of his team and all that work with him.
Michael moved to California from London in 2012, and became a dual US/UK Citizen in 2019. He now lives in Sacramento with his long term girlfriend Ashley and their dog Winston.
Michael worked in the public transport industry in London, as well as working at the summer music festivals in the UK for over 10 years. His move into marketing came with setting up his own event company, and was later developed when promoted to Marketing Manager for a computer repair company. His specialty in Google and Facebook Ads led him to working at the Sacramento Bee (McClatchy), where he transformed peformance for some of the largest known brands in the Sacramento region.
Michael's passion is helping business owners work through the challenges of their digital marketing campaigns and set up a long term path to ongoing success.
Mirah got her start in marketing at a small eCommerce company back before Google was a household name. She had a Russian mentor that showed her the ropes of SEO, link building and citation building. It was rough, thankless work, but she learned how invaluable the experience of strategically building an online presence would be more than 15 years later. Mirah saw a giant opportunity within the industry, to make digital marketing synonymous with marketing. Nowadays, digital marketing is marketing and, more often than not, works better – and is much more cost effective – than “traditional” marketing.
Mirah joined Two Trees PPC in 2018. What drew her to Two Trees was the honesty and transparency of the company. After working in marketing for more than a decade, Mirah has seen the good, bad and ugly of the industry – but she knew it was time to “call the shots,” to not just be an employee, but to actually have a hand in shaping the agency where she worked. With her creativity and copywriting experience, Mirah knew she could help grow Two Trees into an even stronger marketing force.
When not heading up communications at Two Trees, Mirah is an active participant in the arts and likes giving back to the community through volunteering.
DIGITAL MARKETING CONSULTANT
Aaron is a lifelong Californian, sports fan, and music lover. Born and raised in Los Angeles, he ventured to the Bay Area via Santa Cruz in 1999. He and his wife Ana now live in Antelope with their son Theodore and their Lab mix, Onyx.
Aaron brings his diverse professional experience to bear in advocacy and partnerships for business owners and marketing directors striving to survive and thrive in our rapidly changing economy. As a Two Trees PPC Digital Marketing Consultant, Aaron works with local businesses to develop and execute strategic advertising and marketing campaigns by applying his expertise to solve branding, lead generation and market share problems that his clients face. Aaron is excited when he can help his clients overcome the obstacles that prevent their business from reaching the next growth stage.
In his free time Aaron enjoys playing guitar and drums (not simultaneously), reading biographies, road trips, hiking, collecting new/used records and attending local sporting events.
DIGITAL MARKETING MANAGER
Lexi grew up in a small town on the way up to Lake Tahoe.
Prior to joining Two Trees and while in college, Lexi got to intern for the California Craft Brewers Association where she discovered an interest in marketing and event planning. After graduating, she landed a job at a local marketing agency where she began to focus her career on the data side of marketing.
Lexi joined the team at Two Trees in early 2021. As a Digital Marketing Manager, Lexi oversees day-to-day operations for all clients and carefully investigates all aspects of digital ads to ensure all choices are made in the best interest of the client. With her organization and eye for detail, we’ve been able to help streamline optimization solutions for our clients while helping them save wasted ad spend money. Lexi also dives deep into campaigns and analytical techniques to help transform ads into valuable insights that lead to achieving a client’s business goals.
DIGITAL MARKETING ASSISTANT
Abigail got her start in marketing in 2018 while working for a small retail company in San Luis Obispo. Here she discovered her love for rebranding, design, and social media advertising. Her interests in everything creative led her on the journey to become a self-taught web developer and designer.
Since joining our team in late 2021, Abigail has been responsible for assisting our digital marketing manager Lexi in executing Google and Facebook campaigns, designing the creative for clients, and rebranding the Two Trees social media channels.
Outside of marketing, you can find Abigail traveling and exploring new cities, hitting the slopes on a pair of rad vintage skis, or attending an indie concert.
Cecilia is a vital part of the creative machine here at Two Trees PPC. She loves to write and with a passion for psychology and education, her goal is to create compelling and down-to-earth content which may better appeal to the common person.
With over decade of professional experience in communications, childcare, and live entertainment, she is no stranger to the working world and looks forward to introducing so many small business owners to the necessities of modern day marketing strategies.
When not researching or writing for Two Trees PPC, Cecilia is a working college student majoring in Theatre Arts. She likes to give back to her local arts community by supporting – and contributing to – live entertainment whenever possible.