Meet the Team.
A.I. is cool, but it will never replace the need for real-life human connection. You deserve a real team of professionals, ready and willing to invest in your marketing goals. Not automated software. Not bots, programmatic algorithms, or whatever buzz words you’ve been told you need to run a successful campaign.
Meet the humans who will be taking care of your business here at Two Trees PPC.
British expat with a fading accent.
Michael Wisby
CEO, Owner
As one of the 2021 Sacramento Business Journal’s 40 under 40, and board member with the local chapter of the Better Business Bureau. Michael has been recognized as a strong business leader, committed to the success of his team and all that work with him.
Michael moved to California from London in 2012, and became a dual US/UK Citizen in 2019. He now lives in Auburn, CA with his long term girlfriend Ashley, their cat Daisy and dogs Winston and Littles.
Michael worked in the public transport industry in London, as well as working at the summer music festivals in the UK for over 10 years. His move into marketing came with setting up his own event company, and was later developed when promoted to Marketing Manager for a computer repair company. His specialty in Google and Facebook Ads led him to working at the Sacramento Bee (McClatchy), where he transformed performance for some of the largest known brands in the Sacramento region.
Michael’s passion is helping business owners work through the challenges of their digital marketing campaigns and set up a long term path to ongoing success.
Part-time actor, full-time boss.
Mirah Lucas
COO, Owner
As a child of immigrants, Mirah has known the meaning of dedication and hard work since she was a child. Business and entrepreneurship is in her genes. Coming from parents who owned multiple businesses, it was only a matter of time that Mirah did the same, starting as a marketing consultant in the early 2000s before Google was a household name.
Mirah joined Two Trees PPC in 2018. What drew her to Two Trees was the honesty and transparency of the company. After working in marketing for more than a decade, Mirah has seen the good, bad and ugly of the industry – but she knew it was time to “call the shots,” to not just be an employee, but to actually have a hand in shaping the agency where she worked. With her creativity and copywriting experience, Mirah knew she could help grow Two Trees into an even stronger marketing force.
Sierra born serial entrepreneur.
Lexi Spencer
Operations Director
Lexi grew up in a small town on the way up to Lake Tahoe.
Prior to joining Two Trees and while in college, Lexi got to intern for the California Craft Brewers Association where she discovered an interest in marketing and event planning. After graduating, she landed a job at a local marketing agency where she began to focus her career on the data side of marketing.
Lexi joined the team at Two Trees in early 2021. As a Digital Marketing Manager, Lexi oversees day-to-day operations for all clients and carefully investigates all aspects of digital ads to ensure all choices are made in the best interest of the client. With her organization and eye for detail, we’ve been able to help streamline optimization solutions for our clients while helping them save wasted ad spend money. Lexi also dives deep into campaigns and analytical techniques to help transform ads into valuable insights that lead to achieving a client’s business goals.
Introvert in an industry full of extroverts.
Daniel Arreguin
Digital Marketing Strategist
Daniel is a highly skilled digital strategist with a proven track record of helping to develop successful proposals and marketing strategies using a variety of traditional and emerging solutions. His strong leadership and coaching skills have proven to be very useful at Two Trees as we’ve experienced tremendous growth. He’s an expert in Digital Strategy, Project Management, Campaign Implementation, and Content Creation.
Our easy going, creative visionary.
Abigail Bolla
Digital Marketing Assistant
Abigail got her start in marketing in 2018 while working for a small retail company in San Luis Obispo. Here she discovered her love for rebranding, design, and social media advertising. Her interests in everything creative led her on the journey to become a self-taught web developer and designer.
Since joining our team in late 2021, Abigail has been responsible for assisting our digital marketing manager Lexi in executing Google and Facebook campaigns, designing the creative for clients, and rebranding the Two Trees social media channels.
Outside of marketing, you can find Abigail traveling and exploring new cities, hitting the slopes on a pair of rad vintage skis, or attending an indie concert.
All about intention.
Nadia Mehra
Content Writer
Nadia has a unique talent for creating intentional, thoughtful content that cuts through noise and delivers messaging that really resonates.
Based in the Washington DC area, Nadia has previously worked for The Washington Post and a SaaS startup that was acquired by Atlassian. Her experience in corporate environments gives her a unique angle when writing for local and regional businesses.
Outside of work, you’ll see Nadia on many adventures as she loves to travel and try exciting new activities.