Richard Converse

Richard Converse is the Head of Demand Generation at Two Trees Digital Marketing, where he architects full-funnel strategies that turn ad spend into measurable pipeline and revenue. With deep expertise in paid media, audience targeting, and conversion optimization, Richard ensures every campaign is engineered to deliver results that matter to the bottom line. He thrives at the intersection of data and strategy, constantly refining what works to help clients scale with confidence. Outside of building high-performance campaigns, Richard stays immersed in the ever-evolving world of digital advertising and marketing technology.

Blog Post by Richard Converse

Google Is Changing How Your Budget Works with Ad Schedules: Here's How to Prepare

What's Actually Changing with Google Ads Budget Pacing Update? Effective June 1, 2026 — What to review before then

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Improving Lead Quality for Law Firms (A reality check)

Why Smart Law Firms Are Willing to Lose Leads to Win Better Cases If you’re a law firm spending $10,000+ per month on Google Ads, there’s a good chance you’re getting plenty of ...

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The Complete Guide To Google's Ad Extensions [2026]

*This article was originally published in March 2024 and updated in May 2026 to reflect current Google Ads extension features, terminology, and best practices.

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