We manage Google Ads, Microsoft Ads, and ChatGPT Ads for businesses spending $10,000 or more a month. Every campaign runs on server-side tracking and CRM-integrated attribution, so the algorithms learn from the leads that became revenue, not just the ones that filled out a form.
Anyone can launch a campaign. The difference between profitable paid search and expensive paid search is the data feeding the algorithm. That's where we start.
Client-side pixels miss 20 to 30 percent of conversions to browser privacy changes, ad blockers, and cookie restrictions. We deploy server-side Google Tag Manager, enhanced conversions, and first-party data infrastructure before we scale a dollar of spend.
We connect your CRM to your ad platforms so that when a lead becomes a customer, that signal feeds back into Google. The algorithm learns which keywords produce revenue, not just form fills.
Our management fee is a percentage of ad spend and it's published on our pricing page. No surprise line items, no 24-month contracts, and everything we build is yours to keep.
Real-time dashboards with cost-per-lead, cost-per-acquisition, ROAS, and pipeline metrics. If your finance team can't tie our invoice to revenue, we haven't done our job.
Five disciplines, one team. Expand each to see what's actually included.
Server-side GTM containers, enhanced conversions, and the first-party data infrastructure modern paid search requires.
Every phone call, form, and chat tied to the keyword and campaign that produced it.
Closed-won revenue from your CRM pushed back into Google and Microsoft so bidding optimizes on real outcomes.
Clean analytics configuration, goal setting, and attribution modeling your team can actually trust.
A line-by-line review of structure, settings, and spend before we touch anything. You get the findings whether or not you hire us.
Bottom-of-funnel intent first. We'd rather own 200 buying keywords than rent 2,000 browsing ones.
Auction insights, competitor ad monitoring, and gap analysis that shapes where your budget goes.
Spend scenarios modeled against your cost-per-acquisition targets before you commit.
Search, Performance Max, Shopping, and YouTube, managed with the guardrails Google's automation needs.
Bing's older, higher-income audience at CPCs Google can't match. Underrated by almost every agency.
Early placement in AI-assisted search. We're running these now, while your competitors are reading about them.
Pay-per-lead placements above the regular ads, managed and dispute-handled for service businesses.
Structured copy testing against real conversion data, not opinions in a meeting.
We audit, build, and optimize dedicated landing pages for every campaign segment.
Sitelinks, callouts, images, and structured snippets that raise ad rank without raising bids.
Audience-driven remarketing that follows up on intent without burning budget on frequency.
Smart bidding fed with server-side conversion data, monitored daily, adjusted with intent.
Weekly negative keyword mining. Wasted spend is found and cut, not reported and shrugged at.
A senior specialist walks you through performance and what happens next. No account manager relay.
Cost-per-lead, CPA, ROAS, and pipeline in one view, connected to your CRM, available any hour.
Browser privacy restrictions, cookie deprecation, iOS tracking changes, and Google's shift toward AI-driven campaign types like Performance Max rewrote the rules of paid search. Agencies still running client-side pixels and manual keyword tweaking are optimizing with a third of the data missing. They can't see it in their dashboards, but you can see it in your cost per acquisition.
Google's automation is genuinely good now, but it's only as smart as the conversion data you feed it. Feed it form fills and it buys you form fills. Feed it closed revenue from your CRM and it buys you customers. That's the whole game, and it's won or lost in the tracking infrastructure, not the ad copy.
Server-side conversion data gives the algorithm 20 to 30 percent more signal. That's not a marginal improvement. That's the difference between optimizing with the full picture and guessing.
We built our server-side tracking practice before it was urgent, and we've been speaking about it at industry conferences since. It's unglamorous infrastructure work, and it's why our campaigns get better data than the accounts competing against them.
| Most agencies | Two Trees | |
|---|---|---|
| Tracking | Client-side pixel, installed once, never audited | Server-side GTM, enhanced conversions, and offline imports, audited monthly |
| Optimization signal | Form fills and phone calls | Closed revenue from your CRM, fed back to the platforms |
| Reporting | Monthly PDF of platform metrics | Live dashboard tied to cost-per-acquisition and pipeline |
| Pricing | Custom quote, opaque fees, long lock-in | Published percentage of spend, 6-month minimum, everything's on our pricing page |
| Account ownership | Agency-owned accounts you lose on exit | Your accounts, your data, your assets, from day one |
The same three-stage framework runs every engagement. What changes is what we find in your account.
Deep discovery on your business, margins, and what a good customer is worth. Then we build the measurement layer: server-side tracking, CRM connection, conversion definitions. No campaign launches until the data it will learn from is trustworthy.
Campaigns go live against bottom-of-funnel intent first. We track what performs against real business outcomes, kill what doesn't, and report it all in plain numbers. You'll know what's working and why.
Once the data shows what produces customers, we scale it: more budget behind winners, new platforms where your audience actually is, and expansion without the wasted spend that usually comes with growth.
Management fees are a published percentage of your ad spend: 15% on a 6-month term, 13% at 12 months, 11% at 18. Move the slider on our pricing page and you'll see your exact number before we've ever spoken.
“Thanks to Two Trees PPC's work, we received many leads from Google Ads, exceeding expectations. The team was highly responsive to emails throughout the engagement. Moreover, Two Trees PPC's kind and straightforward work approach was the hallmark of their performance.”Marketing Director @ McMichael Waste Services
Paid search works best when a signed customer is worth real money and you can prove which click produced it. These are ours.
Signed-case attribution, intake-quality tracking, and campaigns built for plaintiff-side growth.
Long consideration cycles, family decision-makers, and tour-to-move-in tracking.
Compliant campaigns for firms where a single client relationship is worth six figures.
Policy-level attribution and lead quality controls in one of the most expensive auctions online.
Multi-location budget pacing, store-level reporting, and creative that stays on brand at scale.
Tribal and commercial resort operations, from player acquisition to occupancy campaigns.
Higher-quality bids and recruiting pipelines for firms competing on reputation.
The questions we hear most from marketing leaders and owners evaluating a paid search agency.
A paid search agency plans, launches, and manages advertising on search platforms like Google Ads and Microsoft Ads. At Two Trees that means keyword and intent research, campaign structure, ad copy and landing page testing, bid and budget management, and the measurement infrastructure underneath it all: server-side tracking, call tracking, and CRM-integrated attribution that ties spend to revenue.
We work with businesses spending $10,000 or more per month on ads. Below that, campaigns rarely generate enough conversion data for the algorithms or for us to optimize well, and we'd rather tell you that up front than take the retainer. The right number above $10K depends on your market, margins, and how much volume your team can handle.
Server-side tracking sends conversion data from your server directly to the ad platforms instead of relying on browser pixels, which lose 20 to 30 percent of conversions to privacy settings, ad blockers, and cookie restrictions. More complete data means the bidding algorithms optimize with the full picture, which shows up as lower acquisition costs and reporting you can actually trust.
Leads typically start within the first two weeks of launch. Meaningful optimization takes 60 to 90 days, because the first month is spent building tracking infrastructure and letting campaigns accumulate the conversion data that smart bidding learns from. Anyone promising day-one performance is optimizing toward clicks, not customers.
Yes, always. Your Google Ads and Microsoft Ads accounts live in your name with our team added as managers. Every asset, audience, and byte of data we create belongs to you, and if we ever part ways you keep all of it. Agencies that hold accounts hostage are creating leverage, not value.
Measurement depth and transparency. We build server-side tracking and CRM-integrated attribution into every engagement, so campaigns optimize on closed revenue instead of form fills. And our pricing is published on our website, down to the percentage, before you ever get on a call. Most agencies can't or won't do either.
Send us your goals and current spend. We'll tell you what we'd change, what it costs, and whether paid search is even the right lever for you right now. If it's not, we'll say so on the first call.