A website’s homepage is an essential piece of a business’s overall digital presence. It serves as the first impression your business has on potential customers of your business to potential customers. While a homepage’s design elements like layout, font, and color are essential in how an audience responds – the business’s website content is the most critical piece.
work with our Facebook and Instagram. According to Sprout Social, Facebook remains the most-used platform by marketers worldwide, with 93% of marketers using the website to promote their business, while Instagram sits in second place with 78%.
As business owners, we constantly put out information – articles, advertising, social media posts, etc. Don’t let those efforts go to waste. Instead, ensure that your business is doing the proper audience research to find your ideal audience and learn more about them.
As business owners, we know the importance of backlinks. Backlinks are considered an indicator of how popular your website is, and they have a profound impact on a company’s brand recognition and SEO ranking. Quality backlinks help businesses rank higher in search engines like Google and Bing and appear higher on the search engine results page. By implementing backlinks and analyzing the performance, you can optimize your website and searchability.
When it comes to paid digital advertising, we cannot deny the importance of Google, specifically Google Ads. It makes sense, right? Google is the biggest online search platform, has billions of users searching every day, and marketers have seen a direct return on investment from Google Ads.
In 2022, digital marketing has become essential for a business of any size to stand out against its competition. It has become a game-changer for businesses to get exposure and get in front of their ideal audience through more cost-effective advertising methods.
As marketers or business owners buying a domain can be so exciting! It means that you’ve taken the first steps to establish your business and create a professional website. If you’ve ever bought a domain, you’ve seen terms like subdomains, top-level domains, and more.
The goal of any business is to drive traffic to its website. So we spend a lot of our time looking for ways to engage with our audience, optimize our ads, and keep our site visitors on our site. However, it can be really discouraging when we see potential customers come to our site and immediately close out.
Video content has grown to be one of the most powerful marketing tools. Whether you are creating short-form content on TikTok or long-form content on YouTube, video is one of the best ways to reach your audience. While short-form video is great, YouTube and long-form video content continues to outrank it.
