You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake
What is a Display Remarketing Campaign? According to Google: “Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone
Press Release: Two Trees PPC LLC Announces CEO
FOR IMMEDIATE RELEASE Two Trees PPC LLC Announces CEOEnglish Expat Accepts Nomination SACRAMENTO, Calif., May 22, 2019 – Two Trees PPC LLC has announced today that its board of
What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing within Google Ads, display ads and more. Now we’re moving on to
What Types of Strategies Can I Use for Lead Generation? (Part 1: Paid Lead Gen)
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there are plenty of strategies, we’ve split them into
Become a Better Marketer by Listening to these Marketing Podcasts
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, and even surpassed your goals for Q4
How Google Ads Click Share is Going to Transform How We Buy Search
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the next coming weeks – at the campaign, ad group
We are Google Ads Champions
Recently, Two Trees PPC participated in Google Ads Champions Week. Our SEM team was immersed in Google’s interactive week-long remote course that explored Google’s best practices for 2019 and
What are Google Beacons & Why are They Useful?
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology will affect Search. Much of that talk
Why PPC Marketing Remains Effective
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and smartphones. What