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The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

A website’s homepage is an essential piece of a business’s overall digital presence. It serves as the first impression your business has on potential customers of your business to potential customers. While a homepage’s design elements like layout, font, and color are essential in how an audience responds – the business’s website content is the most critical piece.

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Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

As business owners, we know the importance of backlinks. Backlinks are considered an indicator of how popular your website is, and they have a profound impact on a company’s brand recognition and SEO ranking. Quality backlinks help businesses rank higher in search engines like Google and Bing and appear higher on the search engine results page. By implementing backlinks and analyzing the performance, you can optimize your website and searchability.

Top-Level Domains and Should Your Company Make The Switch? 

As marketers or business owners buying a domain can be so exciting! It means that you’ve taken the first steps to establish your business and create a professional website. If you’ve ever bought a domain, you’ve seen terms like subdomains, top-level domains, and more. 

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Understanding Your Bounce Rate and Why a Strong Landing Page is Important

The goal of any business is to drive traffic to its website. So we spend a lot of our time looking for ways to engage with our audience, optimize our ads, and keep our site visitors on our site. However, it can be really discouraging when we see potential customers come to our site and immediately close out. 

Business owner filming YouTube Ad.

Make the Most Out of Your YouTube Ad Spend

Video content has grown to be one of the most powerful marketing tools. Whether you are creating short-form content on TikTok or long-form content on YouTube, video is one of the best ways to reach your audience. While short-form video is great, YouTube and long-form video content continues to outrank it. 

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