Health & Fitness
How we optimized a large family fitness chain’s PPC ads to focus on long-term clients. We worked with a Sacramento region family fitness chain to reduce their cost per
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or they can hire a full-time employee. In this article, you’ll discover the benefits of using an agency for marketing compared to spending countless resources, including time and money, on finding the right employee to fill a long-term position. Benefits for hiring a marketing agency include everything from financial advantages to a high level of expertise and easier management options.
You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake
What is a Display Remarketing Campaign? According to Google: “Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone
Press Release: Two Trees PPC LLC Announces CEO
FOR IMMEDIATE RELEASE Two Trees PPC LLC Announces CEOEnglish Expat Accepts Nomination SACRAMENTO, Calif., May 22, 2019 – Two Trees PPC LLC has announced today that its board of
What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing within Google Ads, display ads and more. Now we’re moving on to
What Types of Strategies Can I Use for Lead Generation? (Part 1: Paid Lead Gen)
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there are plenty of strategies, we’ve split them into
Become a Better Marketer by Listening to these Marketing Podcasts
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, and even surpassed your goals for Q4
How Google Ads Click Share is Going to Transform How We Buy Search
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the next coming weeks – at the campaign, ad group