The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Mar 24, 2021

Optimizing Video Content for Immediate SEO Results

The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial ...

Cecilia Qu'in
Mar 7, 2021

Display Ads: The Purpose of Retargeting Tactics

Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:

Cecilia Qu'in
Feb 18, 2021

Display Ads: The Psychological Effects of Color in Advertising

It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on ...

Cecilia Qu'in
Jan 24, 2021

3 Simple Steps to Kickoff Your Annual SEO Audit

After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may ...

Cecilia Qu'in
Dec 17, 2020

Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally

So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all ...

Cecilia Qu'in
Nov 10, 2020

3 Key Components to Smart Mobile Design

There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing ...

Cecilia Qu'in
Oct 9, 2020

7 Common On-Page SEO Mistakes and How to Avoid Them

If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about ...

Cecilia Qu'in
Sep 22, 2020

The Efficiency of Facebook Ads

Don’t follow the crowd, let the crowd follow you.”

Cecilia Qu'in
Aug 21, 2020

A Nation Divided

How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it ...

Cecilia Qu'in
Jul 26, 2020

The Power of the A/B Test: Part 2

5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC) ...

Cecilia Qu'in
Jul 14, 2020

The Power of the A/B Test: Part 1

7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern ...

Cecilia Qu'in
Jun 10, 2020

Long Tail Keywords: How Can They Positively Affect Your Business?

If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be, ...

Cecilia Qu'in
Jun 5, 2020

How Data Can Help Your Business Grow

Data is one of the most important resources you should use to grow your business. Without the good information that ...

Cecilia Qu'in
Jun 1, 2020

Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility

The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the ...

Cecilia Qu'in
May 15, 2020

Adapting to the New Normal: How to Optimize Your Digital Recovery Plan

I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such ...

Cecilia Qu'in
Apr 30, 2020

How to Create an Effective Call to Action

Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your ...

Cecilia Qu'in
Apr 26, 2020

So, You Finally Launched Your Campaign. Now What?

No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your ...

Cecilia Qu'in
Apr 15, 2020

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.

Cecilia Qu'in
Apr 6, 2020

The Importance of a Strong Brand Image for Marketing

Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a ...

Cecilia Qu'in
Apr 4, 2020

Why Smart Mobile Design Is Key to Your Marketing Success

There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage ...

Cecilia Qu'in
Mar 26, 2020

Marketing 101: Where Do You Begin?

There is nothing more deceptive than an obvious fact.

Cecilia Qu'in
Oct 23, 2019

How Do I Increase Conversions?

You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. ...

Mike Wisby
Aug 8, 2019

Should Businesses Hire a Marketing Agency or a Full Time Employee?

Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or ...

Mike Wisby
Jun 7, 2019

You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake

What is a Display Remarketing Campaign? According to Google:

Kayla Bryant
May 22, 2019

Everything You Need To Know About Google Search Ads

Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards ...

Mike Wisby