7 Common On-Page SEO Mistakes and How to Avoid Them
If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
The Efficiency of Facebook Ads
Don’t follow the crowd, let the crowd follow you.”
A Nation Divided
How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it has quickly become apparent that “choosing sides” is a huge ...
The Power of the A/B Test: Part 2
5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC) advertising had become known for being a key component to ...
The Power of the A/B Test: Part 1
7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern day marketing agencies, it’s that we are all obsessed with ...
Long Tail Keywords: How Can They Positively Affect Your Business?
If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be, but would proceed at once with the feverish diligence of a ...
How Data Can Help Your Business Grow
Data is one of the most important resources you should use to grow your business. Without the good information that data provides, most businesses would be blindly floundering in ...
Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility
The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the hundreds and thousands of businesses and entrepreneurs vying for ...
Adapting to the New Normal: How to Optimize Your Digital Recovery Plan
I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to ...
How to Create an Effective Call to Action
Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your call-to-action. Your CTA is the single most important part of your ...
So, You Finally Launched Your Campaign. Now What?
No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your child waiting ever so impatiently for dessert to be served. ...
Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.
The Importance of a Strong Brand Image for Marketing
Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a positive image for your business. If you work to develop a ...
Why Smart Mobile Design Is Key to Your Marketing Success
There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage over its competition. With more and more people carrying ...
Marketing 101: Where Do You Begin?
There is nothing more deceptive than an obvious fact.
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition of a conversion – a ...
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or they can hire a full-time employee. In this article, you’ll ...
You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake
What is a Display Remarketing Campaign? According to Google:
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone can really ...
Press Release: Two Trees PPC LLC Announces CEO
FOR IMMEDIATE RELEASE
What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing within Google Ads, display ads and more. Now we’re moving on to ...
What Types of Strategies Can I Use for Lead Generation?
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there are plenty of strategies, we’ve split them into two main ...
Become a Better Marketer by Listening to these Marketing Podcasts
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, and even surpassed your goals for Q4 of last year. But maybe ...
How Google Ads Click Share is Going to Transform How We Buy Search
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the next coming weeks – at the campaign, ad group and keyword ...
We are Google Ads Champions
Recently, Two Trees PPC participated in Google Ads Champions Week.