The Ultimate Guide To PPC Audiences, When & Where To Use Them
Undeniably, one of the lesser-known and lesser-utilized functions within PPC is audiences. For video, display, and Performance Max campaigns, audiences are a must-have for ...
How Roofing Companies Use Digital Strategies to Boost Business Year-Round
As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the off-season. This fluctuating workload can be challenging to ...
7 Ways Data Insights Can Improve Your Digital Marketing Results
Understanding and utilizing data insights can significantly enhance your marketing strategies. This guide explores seven powerful ways leveraging data can transform your digital ...
The Best Free Online Qualifications For Digital Marketers
Introduction One of the best (and worst) things about digital marketing is its low barriers to entry. But, with everything moving so rapidly across each channel, even the most ...
How To Find & Apply The Best Negative Keywords To Search Campaigns
Introduction We heard earlier this year at #GML2024 about Google’s upgraded broad match keyword match type. With advanced indicators of intent, relevance, and user insights, broad ...
The Art of Online Persuasion: 8 Copywriting Practices for Google Ads that Increase Conversions
The rule of thumb is that you have 8 seconds. Eight small seconds to catch someone’s attention and on Google’s SERP this number can be dwindled to much less. Therefore your ad’s ...
How To Create A Google Ads or Microsoft Ads Account
What is an ad account? No matter which platform you’re trying to advertise on, you’ll need to create an ad account. By platform, ad accounts go by different names such as ...
Unlock TikTok's Diverse Audience: Engaging All Age Groups for Success
TikTok has transformed the social media landscape, evolving from a platform primarily used by teenagers to one with a diverse and growing user base. As marketers, understanding ...
Why YouTube Is A Must-Have Part Of Your Media Mix In 2024
While traditionally, video advertising was only available through select studios, production companies, and publishers, today, creators of all shapes and sizes can create content ...
6 Reasons Why Your Paid Search Ads Might Not Be Working
Whether you’re pouring $500 a month or $500,000 a month into your paid search advertising efforts, there’s nothing more frustrating than a campaign that just doesn’t work. While ...
6 Myths Busted About Microsoft Ads
Let’s be honest, Microsoft Ads gets a bad rap. A clunky UI and being a carbon copy (in the worst way) of Google Ads previously has made Microsoft Ads a bit of a laughing stock. In ...
The 2024 Guide To LinkedIn For Businesses That Are New To The Platform
Introduction In 2024, there are plenty of myths to bust around LinkedIn advertising. However, the platform has evolved considerably in recent years and is now a must-have for B2B ...
Google Marketing Live 2024 - Two Trees Team Takeaways
Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb
Several members of our team bring experience from prominent newspaper and radio companies. So what we write here can be backed up with real-life experience. While their employees ...
Auto-Applying Search Recommendations: When To & When Not To
Introduction With optimization recommendations refreshing thick and fast, it can be tempting to auto-apply these to keep your account optimization scores on point. But, doing so ...
The Growing Importance of CRMs in a Cookie-Free Marketing Landscape
In the fast-evolving digital marketing environment, the imminent shift away from third-party cookies poses significant challenges and opportunities. As browsers like Google Chrome ...
How To Forecast Search Demand & Seasonality Trends Over Time
Introduction We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving experience - is it better to overestimate performance or ...
Unmissable Advanced Google Ads Features That Anyone Can Implement
Introduction Whether you’re just starting out in the world of PPC or you’re a dab hand at it, there are a few tips and tricks that you may not be aware of. In fact, they’re not ...
News: Google Begins To Test Short Videos On Mobile Search Results
Introduction In another piece of Google news that has been stumbled upon in the wild, it looks like Google is now testing short-form videos on mobile search results!
Advanced Google Ad Techniques & Personalization To Boost Your CTR
Introduction If you’re confident in your Google Ads strategy and have run ads for a long time, your account may feel stagnant and difficult to optimize further. With that in mind, ...
Maximizing PPC Results: Why Sacramento Businesses Need Expert Help
Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model where businesses pay a fee every time someone clicks on ...
The 2024 Guide To Attribution Models & Conversion Tracking
Introduction With decisions on budget, channel splits and platform prioritization being made on such a regular basis, data accuracy is critical to success. By using data-driven ...
What Is Performance Max & How Does It Work? [2024]
Introduction With Microsoft Advertising’s most recent announcement of Performance Max campaigns being launched globally, and Google’s continued growth into the world of AI in ...
How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads
Introduction If you’re new to the world of search engine marketing, first of all: welcome! One of the critical factors that can make or break the success of your SEM efforts is ...
The Complete Guide To Google's Ad Extensions [2024]
Introduction In 2024, ad extensions are a must-have addition to your account to make your ads as competitive as possible. By providing additional information for users, they ...