Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.
What is SMX Next?
As an advertiser, it’s crucial to set the right bidding strategy in order to achieve campaign goals. By pairing ...
When it comes to advertising, success isn't just about what you say—it’s where you say it. Google Ads and Meta Ads ...
September 24, 2024, marks the launch of a new competitor to the paid search scene, TikTok Search Ads Campaign. Not to ...
It’s not sustainable to use only acquisition strategies in 2024. There, I said it!
So, you want to scale your business to the next level and decide to advertise on the biggest social media network. The ...
Undeniably, one of the lesser-known and lesser-utilized functions within PPC is audiences. For video, display, and ...
As a roofing company, you might find yourself swamped with work during peak seasons, only to face a slowdown during the ...
Understanding and utilizing data insights can significantly enhance your marketing strategies. This guide explores ...
Introduction One of the best (and worst) things about digital marketing is its low barriers to entry. But, with ...
Introduction We heard earlier this year at #GML2024 about Google’s upgraded broad match keyword match type. With ...
The rule of thumb is that you have 8 seconds. Eight small seconds to catch someone’s attention and on Google’s SERP ...
What is an ad account? No matter which platform you’re trying to advertise on, you’ll need to create an ad account. By ...
*This article has been updated as of June 11, 2026. If there is one thing marketers know in 2026, it is that discovery ...
While traditionally, video advertising was only available through select studios, production companies, and publishers, ...
Whether you’re pouring $500 a month or $500,000 a month into your paid search advertising efforts, there’s nothing more ...
Let’s be honest, Microsoft Ads gets a bad rap. A clunky UI and being a carbon copy (in the worst way) of Google Ads ...
Introduction In 2024, there are plenty of myths to bust around LinkedIn advertising. However, the platform has evolved ...
Several members of our team bring experience from prominent newspaper and radio companies. So what we write here can be ...
Introduction With optimization recommendations refreshing thick and fast, it can be tempting to auto-apply these to ...
In the fast-evolving digital marketing environment, the imminent shift away from third-party cookies poses significant ...
Introduction We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving ...
Introduction Whether you’re just starting out in the world of PPC or you’re a dab hand at it, there are a few tips and ...
Introduction In another piece of Google news that has been stumbled upon in the wild, it looks like Google is now ...