Three Online Marketing Strategies All Local Small Businesses Should Be Using

While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a...

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then...

Make the Most Out of Your YouTube Ad Spend

Today, YouTube is the second largest search engine globally and has over 2 billion users. 

Passive VS Active Advertising – Which One is Right for You?

Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros...

How Competitor Research and Analysis Can Help Your Business

A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can...

Boosting Engagement on TikTok May Be Easier Than You Think

With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of...

How Online Marketing is Changing in 2022

So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do...

Looking for a Way to Get the Most Out of Your Google Ads?

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad...

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder...

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to...

Avoid These 3 Facebook and Instagram Ad Mistakes

So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies....